Why we like The Early Learning Centre, UK:

• The Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Centre prices are always excellent, and The Early Learning Centre customer services are always happy to help!
• The Early Learning Centre has years of experience in its field - the The Early Learning Centre online shopping experience is testament to that.
• The The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Centre, it's a no-brainer!

Much more than simply just another toy store, The Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Centre is lots of fun - and you're sure to want to go back again and again!

Buying direct from The Early Learning Centre Toy Store website saves you money. With the The Early Learning Centre bulk-buying power The Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Centre Online.

Bug Buddies, at Early Learning Centre
Choose the bug you wish to construct. Roll the dice and collect the body parts. The first player to make-up their bug wins. For two or more players.

Fisher Price Stride to Ride Lion, at The Early Learning Centre
Converts from walker to ride-on. Includes lion ear handles for baby to hold on to, and soft lion hair. Rewards baby with music and Lion sounds.

Berchet Plastic Superslide, at ELC
Especially designed for little ones with 2 positions for height adjustment.

LeapPad Learning System - Blue, at The Early Learning Centre
The books magically come tolife with talking voices, characters, silly sounds and exciting games. Builds literacy, numeracy, fine motor and phonics skills through interactive reading and fun games. New slimline design flips shut. With easy carrying handle. Includes interactive book and ear hooks.

Design & Dress Kit, at ELC
Two beautiful magnetic dolls with 23 dressing accessories.

VTech Sort & Learn Helicopter, at ELC.co.uk
Pull-along fun sorting helicopter. There are two modes of play teaching animals, colours and objects. With music and fun sounds too.

Soloman Shire Rocking Horse, at The Early Learning Center
Soft rocking horse with saddle and stirrups. Have fun galloping along with Soloman.

Pop To The Shops, at The Early Learning Center
Race to the shops to buy as much as you can with your money.

Street Mouse - TVR model, at The Early Learning Center
Put the whiz into computer whiz kid. A <b>realistic</b> licensed replica of TVR’s acclaimed supercar that is actually a fully functioning 800 dpi optical mouse. With left and right click buttons and a scroll wheel, its cool chrome styling and sculpted body are perfect for negotiating the twists and turns of the web. <br><br>The Tuscan has alloy style wheels, tinted windows and working blue LED headlights and plugs into your computer via a PS2 or USB port. No mouse mat needed.

LeapPad Cars Book, at Early Learning Center
Leap into learning with this highly accessible LeapPad interactive book and cartridge. Inspired by the new Disney film, Cars, you will get to ride along with Lightning McQueen as he takes an unexpected tour to Radiator Springs! Prepare for the Piston Cup whilst practising important reading and maths skills.

Stack-A-Bug, at The Early Learning Center
Three wooden and fabric bugs for your baby to investigate. Your baby can stack them on the wooden base, pick them up separately, or simply enjoy the sounds and textures. Available from October.

Jolly Phonics Picture Lotto, at The Early Learning Center
A popular game of matching sounds and words to the pictures. Contains 7 lotto boards, 42 sound and word cards and instruction leaflet.

Torch, at Early Learning Centre
Sturdy torch, great forexploring or shadow play. Requires 2 x C batteries.

HappyLand Christmas Set, at ELC
Every HappyLand needs a Santa. With Rudolf, Santa's sleigh and cheerful snowman to make your HappyLand truly festive.

Giggling Race Track, at The Early Learning Centre
This is a simple race track with two cars that giggle as they go around. They will go forwards or in reverse, this is suitable for children between the ages of 2 and 4 years.

Bathtime Fishing Game, at The Early Learning Center
Catch and reel in the four fishwith the magnetic worm. Keep in the suction-padded storage net until next bathtime.

Mini Bulldozer, at ELC.co.uk
A great value plastic mini Bulldozer for indoor, outdoor, or sand play fun.

Soft Ball Pack, at ELC
Soft football, basketball and rugbyball.

Wooden Art Easel - Blue, at The Early Learning Centre
A double sided wooden easel with a chalkboard on one side and a wipe clean white board on the other. Comes with a paper roll, magnets and a storage tray. H104 x W58 x D31cm. Folds flat for easy storage.

Folding Trike, at ELC
Sturdy three-wheeled tricyclewith extendable, detachable handle for parents to use. Free wheel facility on the front wheel allows trike to be pushed safely. Can be easily folded for storage and transportation, and comes complete with storage bag.

Spill Proof Bubble Tub, at Early Learning Center
Keep your bubble-mix safe in this spill proof tub.

Soft Stuff Racing Car, at The Early Learning Centre
Contains a racing car mould with parts to create 3 racing car drivers, cutters, extruders, rollers and stampers. All comes in a racing car shaped jar.

Sizzlin' Kitchen with £30 of free accessories, at ELC
Loosen the apron strings and let the children cook up a storm with this designer kitchen. It features a cooker with turning dials, dishwasher and sink, storage rack for plates, side tables for food preparation plus pots, pans and cutlery. <br><br><b>Star Buy offer - </b> Free accessory set includes 50-piece set of cutlery, crockery, utensils, pots and pans. Please note: Discount codes are not valid onStar Buy offers.

Magic Flute, at The Early Learning Center
Pull the slide in and out to make some hilarious noises!

Touch And Feel Vehicles Lift Out Puzzle, at The Early Learning Center
Big pieces and clear pictures make this a great first jigsaw.

HappyLand Police Station, at ELC
Police station, police car, motorbike, traffic lights, road block, dog and 2 police figures. Makes realistic sounds.

Fisher Price Amazing Animals Cow, at ELC.co.uk
Teethable mouth and ears, and clicking head and legs, plus rattling bell sound.Assortment includes Tiger, Hippo, Panda and Pig.

Little Luke Doll, at Early Learning Centre
Luke is a 46cm soft bodied baby doll. Sit Luke up and he will open his eyes, lie him down and he will go to sleep. Removable, machine washable clothes. Other outfits available separately.

Silk Painting, at Early Learning Center
Create 2 silk painting trinket boxes, a notebook cover and two greetings cards with this introduction to silk painting. Simply brush on the paint and it flows to the printed outline to give really professional results.

Alphabet Snap, at Early Learning Center
Classic card game to help teach little ones to recognise letters.

All The Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Centre website you'll discover a number of awards The Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Centre difference for yourself, at The Early Learning Centre website - you won't be disappointed.