The Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Centre website.

The Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

For over 30 years, The Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Centre's passion for learning through play and commitment to quality make The Early Learning Centre toys as relevant to today's children as those of 30 years ago.

The Early Learning Centre is much more than just another toy store, and at the The Early Learning Centre website you quickly discover what makes The Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Centre stand out from all the rest. Whatever you decide to buy from The Early Learning Centre - you certainly won't be disappointed!

The Early Learning Centre UK is the leading toy store in the UK, and now you can enjoy the The Early Learning Centre shopping experience online too, at The Early Learning Centre Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at The Early Learning Centre UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing The Early Learning Centre to buy toys and games. See for yourself what The Early Learning Centre has to offer, at The Early Learning Centre website.

Stingray, at ELC
Stingray.

Tin Of British Wildlife, at Early Learning Center
Keep all your favourite bugs and beasties in a handy storage tin.

Skull Island, at The Early Learning Center
Who dares sail into theskull cave? Fierce rocky outcrop with portcullis jaws, platform for pirates to guard, and rickety ladder across to the pirate landing stage. Pirates available separately.

Fairy Teatime Puzzle, at Early Learning Center
A beautiful fairy scene with glittery and shiny texture to touch and feel. Made from forest friendly paper. Comes in a handy storage tin. 24 peices. Approx size - 700mm x 500mm.

Light & Sound Car Transporter, at ELC
Sturdy double-decker lorry with 2 cars. Headlights flash & buttons make 4 electronic sounds.

Ready Mix Paint Red, at ELC
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Large Foot Pump, at Early Learning Centre
Large foot pump for inflatables.

HappyLand Christmas Set, at Early Learning Centre
Every HappyLand needs a Santa. With Rudolf, Santa's sleigh and cheerful snowman to make your HappyLand truly festive.

Humpty Dumpty CD, at The Early Learning Centre
Extra value audio CD that also works in your PC to give you much more. There are songs, Lyrics, printable activity sheets and mp3 tracks.

Planet Protectors Explorer Backpack, at ELC
For intergalactic travel and lunar lunches. Comes with binoculars, compass and drinking flask.

Blossom Farm Wrap Around Friends, at Early Learning Center
Friendly farm spiral to look at, stroke or grasp. A soft lamb, chick and donkey come with a mirror, rattles and crinkles. Easy to wrap around a cot side, or take out and about.

Art Centre - Red, at Early Learning Centre
This sturdy Art Centre lets kids use all their artistic talent. With a chalkboard on one side and whiteboard on the other, children can paint, chalk and draw to their heart's content. Includes a tray to hold paints and tools, and clips to hold paper. The boards are big enough to comfortably hold A3 sized paper. Folds flat for easy storage. Materials sold separately.

Design a T-shirt, at ELC
Personalise a t-shirtwith puffy and normal paints. White t-shirt and instructions included.

Lunar Jim Scooter, at ELC
Three-wheeled scooters with wide baseboards for stability and safety and adjustable height handlebars.

Bob The Builder Whizware Game, at Early Learning Centre
Learn on-the-go or link to a PC for a world of 3D animated fun. Over 120 activities including reading, maths and all curriculum related pre-school essentials, all controlled by an interactive touch pen. Bonus downloads available from the Whiz Kid website. Includes Wondertown Whizware, USB cable and on-the-go cartridge. Expandable with a series of Whizware (sold separately).

TP Explorer Palace Play Den, at The Early Learning Center
Made to fit the Explorer Frame, with two roll-up doors and mesh windows. Easy to put on and easy to take off.

Doll House Living Room, at The Early Learning Center
Your doll family can relax in this modern living room with sofa, two armchairs,sideboard, flat screen television, table, rug, flower pot and plant.

Small Playtable, at Early Learning Center
Sturdy wooden play table for your toys. Easy self assembly

Wood Upper Magnetic Tiles, at Early Learning Centre
56 upper case wooden letters made from forest friendly wood.

Light And Sound Drum, at ELC
3 modes of play including 4 demo melodies, 3 silly sounds and a free play option. Roll the drum to get rolling sounds and flashing lights.

8 Fl Oz Bubble Mix, at Early Learning Centre
Lovely jubbly bubble mix with bumpy bottles that are easier to hold with slippery hands.

VTech Alphabet Desk, at The Early Learning Centre
Alphabet Town is the place to go for all your essential pre-school learning. Press the chunky, light-up alphabet buttons and turn the clock hands to interact with the 8 activities that teach the alphabet, spelling, words, numbers, phonics, memory skills and time concepts with 26 cheerful melodies and lots of fun sound effects. Encourages language development, independent learning, discovery and exploration. Features a useful carry handle so you can take your town wherever you go.

Green Straight Slide Extension, at ELC.co.uk
Extension to your slide protects lawns and keeps clothes clean.

Finger Paints - Standard, at The Early Learning Centre
With 6 different colours. Perfect first paints.

Fisher Price My Baby Doll, at Early Learning Centre
The sweetest, most realistic and interactive baby for you to name. She recognises her name, asks for her bottle, talks to you, plays peekaboo, giggles, holds her blanket and uses her own accessories.<br><br>Requires 4 x AA batteries

Tiddler Book, at The Early Learning Center
This little fish has a very big imagination! Every day, Tiddler is late for school, and every day he has another tall tale for his teacher. But did he really ride a seahorse? Did he really meet a mermaid? And who will believe him when he really does get captured in a net? <br>Another classic from the prize winning team that brought you The Gruffalo.

Planet Protectors - Kat & Quad Bike, at Early Learning Centre
Kat protects the land from Doc Tox's pollution. Kat comes with quad bikeand crane hoist backpack.

This Little Piggy Book, at ELC
Five adorable piggy faces top each finger of velour glove puppet that features a small board book attached to the palm. making the entire puppet self-contained and perfect for reading aloud.

Trumpet Flute, at Early Learning Centre
Simple instrument with colour coded keys, ideal for playing your first tune.

Lunar Jim Crashing Comets CD, at The Early Learning Centre
Adventure is in the air in these eight fun-filled episodes from the hit preschool series.<br><br>Lets get lunar! Be transported into a world of discovery and excitement with these fantastic stories about Jim and his astronaut friends.

Much more than simply just another toy store, The Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Centre is lots of fun - and you're sure to want to go back again and again!