Why we like ELC, UK:

• ELC UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC prices are always excellent, and ELC customer services are always happy to help!
• ELC has years of experience in its field - the ELC online shopping experience is testament to that.
• The ELC Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC, it's a no-brainer!

ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

At the ELC Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible ELC range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at ELC, UK:

ELC Home Page Cowboy Outfit30cm Baby Girl - White DollMy First Soft Stuff SetSoft Stuff Bumper Activity JarLight &Amp; Sound Fire EngineLeapfrog Learn &Amp; Groove Learning TablePaint Your Own Pet BowlRemote Control Football Playing RobotsD Battery 2 PackKing Neptune'S Shell CarriageNurse OutfitPink C Bt 4 PackSpiral ArtCarnival Fairy Slippers 3-4 YearsGlitter Glue PensBusy Bugs Activity BugAlphabet BlocksMagic Maize Starter KitChrome Kettle14ft Washington Trampoline CoverMamas &Amp; Papas Rocking Horse - BrandyBugs Living MicroscopeWooden BricksLarge Foot PumpDig A Glow Dino - PteranodonChildren'S Party CdPeek-A-BugPicture Word CardsPink Batteries Aa 4packCity Train Set

Fairy Toadstool Cottage, at Early Learning Centre
Toadstool house with carryhandle. Comes with two fairies, pixie, snail, table and fairy bed. Makes fairy sounds when the flower is pressed. Requires 2 x AA batteries.

The Large Family, at Early Learning Center
5 picture books and cds

Leappad Plus Disney Princesses Book, at The Early Learning Center
Get swept away by the magic of Disney's princesses! Help a friend with Snow White and the Seven Dwarfs, dress up and dance the night away with Cinderella and take the plunge with Ariel in a fantastic undersea adventure. Designed for use with the LeapFrog LeapPad Plus Writing System.

My First LeapPad Cars Book, at The Early Learning Centre
Double-sided books with a fun storyon one side and interactivities on the other.

C Battery 2 Pack, at The Early Learning Centre
C battery 2 pack

Natural Artists Seasons Felt Set, at Early Learning Center
Two 50% recycled scene boards and 12 coloured sheets of fuzzy felt shapes to create countless different countryside and garden scenes. Comes with storage bag to keep everything tidy.

1st Trainer Swimseat, at Early Learning Center
Stable and secure seat for confidence, with pillow back for comfort. Max weight 12.5kg.

Dino Trumps, at Early Learning Centre
Simplified trumps card game, great for learning all about dinosaurs.

LeapFrog Learn & Groove Learning Table, at Early Learning Centre
With 15 musical activities in English and French and over 40 songs and melodies. Plus sparkling lights and lots of things to spin, push, slide and play with.

Tractor Puzzle, at Early Learning Center
A great shiny tractor puzzle with textured tyres to touch and feel. Made from forest friendly paper. Comes in a handy storage tin. 24 pieces.

CSI Fingerprint Examination Kit, at The Early Learning Centre
The CSI Team need a new recruit! Must have a thorough knowledge of fingerprinting techniques, from examining crime scenes, to locating a suspect. All the help applicants need can be found in this cool kit. 8 fun activities designed to progress from rookie to expert status in no time at all. <br><br>Irresistible to young detectives and anyone with a fascination for invisible inks and UV lights.<br><br>

Giant Number Flash Cards, at ELC.co.uk
These giant double-sided flash cards will help your child learn about counting and basic number skills. Each card has a different photographic image that your child can recognise.

Palm Printers, at The Early Learning Center
Slip the palm printers on your hand to make fun and exciting prints.

WWF Adopt A Wild Panda, at The Early Learning Centre
This gift really DOES something – and not in a flashing, needs-batteries kind of way. It helps protect the future of real wild pandas. So it’s the perfect present for an eco-minded child who loves animals. <br><br>The lucky adoptive parent receives quarterly updates on their panda who lives in southwest China. The 12-month adoption pack also includes: adoption certificate, greetings card, panda facts booklet and more. <br><br>The supremely soft panda toy doesn’t need any bamboo to eat, and always keen on a cuddle. So they’ll be warm feelings inside all round – guaranteed.<br><br>

Magic Bopper, at ELC
Bop the floor to push the bopper's other side out, and enjoy hearing the fun sounds.

Bead Party - Extreme, at The Early Learning Centre
Well we think 10 000 beads is rather a lot but we wouldn’t call it extreme. Just enough actually to keep busy fingers tied up creating fabulous jewellery. Sparkly necklaces, funky bracelets, excellent earrings and groovy rings. All you need in this one great craft kit. Just add one talented designer and a bunch of friends and you will indeed have an extreme bead party on your hands. Extremely good fun, that is.

My First LeapPad System - Pink, at Early Learning Centre
Engages pre-schoolers with fun stories and activities which teach phonics awareness, number recognition, shapes, colours, matching, music, songs and much more. Requires 4 x AA batteries.

Card Craft, at ELC.co.uk
Create 10 colourful cards with this exciting selection of tools and materials.

Build Your Own Combustion Engine, at Early Learning Centre
This fantastic kit allows children and adults to build a realistic working model of a combustion engine. When completed not only does it display a genuine chrome effect to look like the real thing, but also has light and sound features. <br><br>Everything required to build this beautiful replica is contained within the box, the finished item that has light up spark plugs, moving pistons and working fan belt that will educate and inspire. <br><br>The easy to follow instruction manual is designed on the same basis as the legendary ‘cut away’ model format that the Haynes name is famous throughout the world for. <br><br>Once completed your young model maker can go online and register the built engine, and will receive back a certificate of authenticity from Haynes.<br><br>

Lunar Jim Moon Explorer Rover, at Early Learning Center
This 25cm-tall Rover wags his tail and ears, flashes his eyes and rotates hishead 90 degrees in each direction. Press the button on his leg to hear phrasesfrom Lunar Jim.

Soft Stuff Tubs, at ELC
4 tubs of Soft Stuff with integral cutters and moulds.

Dinosaur Playset (1), at ELC
The cameraman is hoping to catch a close-up of his own prehistoric star.

Cut & Play Ice Cream, at Early Learning Centre
Make delicious desserts with this set, which includes 3 cones, 2 tubs, 9 scoops of ice cream, a spoon and a scoop.

Decorate Your Own Purse & Bag, at Early Learning Centre
With paints and chalks to create cool designs on this denim bag and purse.

Emergency Police Moped, at Early Learning Centre
Your child can patrol yourhome to their heart's content with this fab wooden three-wheeled scooter. With rubberised wheels and storage bay under the seat.

Disco Dude Microphone - Blue, at Early Learning Centre
Microphone with stand, disco light, volume control and sound effects. <br><br> Requires 4 x AA batteries.<br><br>Designs may vary.

Shape Sorting Whale, at ELC
With four shapes that fit into holes in the whale. Also squirts water.

Thomas & Friends Letter Engine, at ELC.co.uk
Teaches letters, phonics and words with Thomas and friends. With six fun play modes.

Mermaid Wonderworld, at The Early Learning Centre
Wonderful underwater kingdom for the mermaids to play in. With coral to swim around, shells to sit on, friendly sea creatures to talk to and a glowing palace.

TP Kingswood Double Swing Arm, at The Early Learning Centre
The Kingswood double swing arm allows you to attach additional rides to the Kingswood play system, giving children extra opportunities for play. The double swing arm can be connected to the Kingswood Low Tower base unit at either low or full height. Please note the pirate boat is the only ride that can be used if the swing arm is attached at low height. If attached at full height, any 2 of the pirate boat, swing or skyride can be used. These rides are available separately.

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you'll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.