Exciting features at Early Learning Center website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, Early Learning Center also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' Early Learning Center toys throughout themed playzones.

Early Learning Center also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, Early Learning Center have over 50 international stores in 13 countries worldwide, with more opening all the time.

Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Center Direct offers you the convenience and choice of home shopping, from the Early Learning Center website. To ensure your safe-shopping experience at Early Learning Center, you can also rest assured that Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Buying direct from Early Learning Center Toy Store website saves you money. With the Early Learning Center bulk-buying power Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Center Online.

Emergency Service Centre, at ELC
Fantastic carry-along three-vehicle set. Open a door to send the vehicle speeding down the ramp, and set off cool lights and emergency sounds. The three colours encourage your child to match up the vehicles and garages.

Policeman's Outfit, at The Early Learning Centre
Padded police body jacket with two-piece play radio and baseball cap. Perfect for officers on the beat or special operations.Two-piece Outfit

Floating Fish Game, at ELC.co.uk
10 floating fish, fish out the matching pairs

Rooster & Hen, at The Early Learning Centre
Realistic Rooster and Hen

That'S Not My Puppy Book, at ELC.co.uk
This delightful board book is aimed at very young children. The colourful pictures, with their patches of different textures, are designed to devlop sensory and language awareness. Babies and toddlers will love turning the pages and touching the feely bits.

Cella Accessory Machine, at ELC
Make your own funky key rings, bag charms, cool phone danglers and more. The Cella Accessory Machine allows girls to create really pretty accessories in minutes, using photos, pictures and sparkly beads. The simple mechanism means that the creative possibilities can be extended into other areas such as making your own necklaces, earrings and bracelets too.<br><br>Comes with a variety of component parts plus cool sparkly beads to get girls started.All the accessories store away within the Accessory Machine too.<br><br>How to use:<ul><li>Choose the template and your beads, charms, cord or ribbon.</li><li>Load them into the top of your Cella Accessory Machine.</li><li>Simply press the lid down.</li><li>Your accessory is ready to use in seconds!</li></ul><br><br>No batteries required. Height: 15cms, Length: 21cm, Width: 21cm.

Foil Stickers, at The Early Learning Centre
Foil stickers - a perfect addition to cards and collages.

Cash Register & Scanner, at Early Learning Centre
The complete shopping experience. With scanner, chip & pin machine and working microphone to make announcements. Comes complete with play money and credit card. Requires 3 x AA batteries.

HappyLand World People, at ELC
An assortment of different people from all around the world.

VTech Disney Princess Phone, at ELC.co.uk
5 learning activities teach numbers, facts about the characters, shop types and melodies. 0-9 light up number key pad. Flip over phonebook introduces Princess characters with learning contents. Light up number key buttons enhance the play. Real ringing sound effects and calling effect stimulates the telephone calling fun.

Messy Mat - Pink, at Early Learning Center
Wipe-clean mats that instantly protect your floor from flying paint, spilt water or dropped felt-tips.<br><br>Length 90 x 110 cm.

Magical Fairy Toadstool, at ELC
Pretty woodland homefor fairies. Open the toadstool to reveal an upstairs and downstairs play area, with two gorgeous fairies and their furniture. Press buttons to see lights and hear magical sounds.Requires 2 x AA batteries.

Blossom Farm Soft Cubes, at The Early Learning Center
Six colourful cubes for your baby to feel, hold and toss. As your baby grows, they can match up the animal halves and build or knock down a soft tower. Each cube features a bell, rattle or squeaker.

9v Battery 1 Pack, at The Early Learning Centre
9V battery 1 pack

Science Museum Walk'N'Glide Skates - Black, at ELC
Getting your skates on couldn’t be easier than with these innovative Walk ‘n’ Glide wheels. A fully adjustable patented frame straps to feet in seconds, converting a pair of normal shoes into a fun and fabulous set of hot-pink skates. <br><br>Your child will improve their balance and coordination, and even learn about friction, forces and motion as they glide. <br>The unique two-wheel design makes it easy and safe for your child to walk on their toes when they need to go slow. And when they want to feel the ground beneath their feet again, the skates are small and neat enough to be easily stored away in a bag. <br><br>Fully adjustable to fit most shoe sizes. <br><br>Wheels approximately 7cm in diameter<br><br>

Mini Sizzlin' Kitchen, at Early Learning Center
Open up the lid to reveal two hob rings: one 'boils' and the other sizzles. Turn the hob over to use the grill that lights up and makes a grilling sound. This great little kitchen comes with pots, play food and utensils.

Planet Protectors Pinball Machine, at ELC
Pinball game withlights, sounds and music. Plus electronic scoreboard. Great for family tournaments.

The Large Family, at Early Learning Centre
5 picture books and cds

Rosie's World - Daisy's Funky Car, at Early Learning Center
Drive Daisy in her cool car.She loves listening to music on the stereo. Daisy can explore anywhere and find the perfect spot for a picnic. Requires 2 x AA batteries.

Button Board, at Early Learning Centre
Match the colours, or create your own pictures with buttons on the picture cards.

Puzzle Trax Train, at Early Learning Center
Eight-piece track you can put together in different ways, plus wind-up train.

Tumba, at Early Learning Centre
This all-wood construction game is a nail-biting test of balance and strategy that all the family will delight in. Matching colour to colour, stack the blocks and watch your tower take on interesting and precarious shapes – just make sure you’re the last one standing.<br><br>The skill lies in knowing when to take risks and when to play safe and, in an atmosphere of fun and play, children will boost their powers of reasoning and deduction. <br><br>The game can be enjoyed in small or large groups, or played solo, allowing your child to set their own personal challenges and improve technique. They’ll soon knock your blocks off.<br><br>Box measures 17.5cm x 10cm x 10cm

Tractor & Trailer, at ELC
For completing essential farm jobs.

JCB Dumper Truck, at ELC.co.uk
Pedal driven with working scoop, chunky wheels, comfortable seat and a pretend hard hat. Self assembly.<br><br>As featured in Scholastic's Nursery Education September 2006.

Classic Wooden Abacus, at ELC
The traditional way to add up, this is great for practising basic maths. Contains 10 rows of brightly coloured counting beads.

Geomag Multicolour - 70 piece set, at The Early Learning Centre
Multi award-winning Geomag is one of the most creative construction systems in the world. Using the power of magnetism, plastic-coated metal rods and steel spheres combine to create extraordinary structures that not only look fantastic but demonstrate the laws of physics, geometry, engineering and architecture too. <br><br>With 70 pieces in four bright, bold colours, this extensive set offers a whole world of possibilities. Create 2D and 3D structures, and even spinning models that have a life of their own.<br><br>Building with Geomag encourages dexterity, creativity and logical reasoning. And it’s so fun and satisfying it will engage the whole family. Have a go – you’ll soon see the attraction. <br><br>

Planet Protectors Doc Tox & Pollutank + 3 GLOBS, at Early Learning Centre
Evil alien Doc Tox is determined to pollute the world and only the Planet Protectors can stop him. This talking Doc Tox figure and his pollutank chuck out GLOBS (Gross Lumps of Bad Smells) to pollute the Earth.

Soloman Shire Rocking Horse, at The Early Learning Centre
Soft rocking horse with saddle and stirrups. Have fun galloping along with Soloman.

Musical Octopus, at ELC
Plays full melodies or individual notes with flashing lights.

Horseshoe Magnet, at Early Learning Centre
Giant Magnet for metal detecting fun.

Early Learning Center UK is the leading toy store in the UK, and now you can enjoy the Early Learning Center shopping experience online too, at Early Learning Center Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at Early Learning Center UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing Early Learning Center to buy toys and games. See for yourself what Early Learning Center has to offer, at Early Learning Center website.