The Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Center Direct offers you the convenience and choice of home shopping, from the The Early Learning Center website. To ensure your safe-shopping experience at The Early Learning Center, you can also rest assured that The Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Why we like The Early Learning Center, UK:

• The Early Learning Center UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Center prices are always excellent, and The Early Learning Center customer services are always happy to help!
• The Early Learning Center has years of experience in its field - the The Early Learning Center online shopping experience is testament to that.
• The The Early Learning Center Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Center!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Center, it's a no-brainer!

The Early Learning Center is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Center offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Center website.

The Early Learning Center online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Silly Songs Cassette, at The Early Learning Centre
31 favourite funny songs that are guaranteed to raise a smile are featured on this 60 minute cassette. Includes Do Your Ears Hang Low?, Bananas In Pyjamas, This Old Man, Five Little monkeys and Six Little Men In A Flying Saucer. As the cover artwork states, this cassette is out of this world!

Flower Pop up Ball Pit, at Early Learning Centre
Pop-up ball pit for use with playballs. Features special holes at top for ball target practice.

Animal Dominoes, at ELC
Animal twist on the traditional matching game.

Fairy Girl Scooter, at ELC.co.uk
Gorgeous pink scooter with fairy design and handlebar badge.

Croco Rocker, at The Early Learning Center
There's plenty of room on this fun, green, plastic rocker.

Blossom Farm Chester Chick, at ELC.co.uk
Large and cheerful chick with lots of textures and crinkles for baby to touch and hear. Plus vibrating mini chick. Lovely to cuddle.

Paint Your Own Car Money Box, at Early Learning Center
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Paint Blocks, at Early Learning Center
Contains 6 bright colours and a paint brush.

National Geographic Crystal Growing Kit, at Early Learning Centre
Introduce your child to the wonderful world of crystal growing with this comprehensive kit, containing everything needed to create an array of stunning crystals. <br><br>This fascinating and absorbing science will stimulate your child’s natural desire to question, experiment and create. Share the excitement as, working together, you watch the formation of complex, colourful, crystal structures for your child to keep and display.<br><br>An engaging educational booklet sets out 16 exciting crystal-growing activities and teaches your child about the occurrence of crystals in the natural world, arousing their further interest in the subject. It could be the start of a sparkling new hobby.<br><br>Crystals can grow to approximately 7 to 10cm

Ready Mix Paint Purple, at Early Learning Centre
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Fairy Princess Puzzles, at Early Learning Centre
Four puzzles on a pretty fairy princess theme, with large pieces for little hands.

Snow Angel 18-24 Months, at Early Learning Center
White (with a hint of pink) dress with wings, designed specially for snow angels.

Travelling Songs CD, at The Early Learning Centre
Singalong with your favourite travelling songs on this CD packed with 30 tunes. Approx 60 mins running time.

Flower Press, at ELC.co.uk
Preserve your favourite blooms with this traditional Flower Press, which comes complete with carrying handle. <br><br>The Flower Press has four flower shaped knobs located at each corner of the press, which enables the user to easily screw the two outer plates together in order to press the flowers.It also comes with 10 corrugated boards, and 20 sheets of paper – so several flowers can be pressed at a time.<br><br>A must-have piece of equipment for young botanists and lovers of nature, it easy to carry, light, and can be used again and again.<br><br>Flower press is 16cm square x 7.5 cm high and weighs approx 550g

Baby IQ Baby's 1st Word DVD, at Early Learning Centre
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

My First Stroller Blue, at The Early Learning Center
Lightweight buggy that folds for easy storage. For dolls up to 40cm.

Blossom Farm Chester Chick, at Early Learning Centre
Large and cheerful chick with lots of textures and crinkles for baby to touch and hear. Plus vibrating mini chick. Lovely to cuddle.

Foam Zoomer, at Early Learning Center
Stamp on the pad to launch the rocket.

House Felt Kit, at Early Learning Centre
Includes over 150 pieces of brightly coloured felt and 4 scene boards.

Maracas, at ELC.co.uk
NEW COLOURS! Do the samba! Shake, rattle and roll with these easy-grip maracas.

LeapPad Ratatouille Game, at Early Learning Centre
Anyone can cook - and you can help Remy prove it! Discover French words, nutrition, table manners and essential preschool skills as you help Remy and Linguini become two of the best chefs in Paris!

Wooden Hexagonal Sandpit, at The Early Learning Centre
High quality, durable wooden sandpit comes complete with cover to protect against pets and weather. The wood is carefully selected high-grade Scandinavian Redwood. It is treated to ensure a long life, and it's child safe.

That'S Not My Puppy Book, at The Early Learning Centre
This delightful board book is aimed at very young children. The colourful pictures, with their patches of different textures, are designed to devlop sensory and language awareness. Babies and toddlers will love turning the pages and touching the feely bits.

LeapFrog ClickStart™ My First Computer, at Early Learning Centre
Console that connects to the TV, wireless keyboard and four desktop learning games. Fun learning in a safe environment. Great introduction to computer learning. Includes child-sized mouse.

TP Amsterdam Trampoline - 10ft, at ELC
The 10 feet diameter Amsterdam trampoline offers excellent value and hours of enjoyment. Its circular design naturally directs the jumper into the centre of the mat. With a sturdy frame of galvanised steel, top quality pads that retain their cushioning ability, and a soft weatherproof mat with secure toggle fastenings.

Lunar Jim Talking Jim, at ELC
Create your own lunaradventures with Jim. He has posable arms, legs and head and says five phrases.<br><br>Available from October.

TP Explorer Scrambling Net, at Early Learning Centre
Add this scrambling net to your TP Explorer climbing frame and monkey bridge, for loads of climbing and swinging adventures. Hard-wearing and rot resistant. (Shown here with Monkey Bridge, available separately cat. no 101781)

Car Seat Dashboard, at Early Learning Center
Soft fabric dashboard with wheel, key, mirror, dial and squeaky horn. With straps to attach to a car seat. Ideal for keeping little hands busy during long road trips.

Jolly Phonics Picture Lotto, at Early Learning Center
A popular game of matching sounds and words to the pictures. Contains 7 lotto boards, 42 sound and word cards and instruction leaflet.

Thats Not My Teddy, at The Early Learning Centre
Part of a great touch and feel range

At the The Early Learning Center Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible The Early Learning Center range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at The Early Learning Center, UK:

The Early Learning Center Home Page V. Smile Thomas The Tank Engine GameRoary The Racing Car Wheel BookWooden Pull CartMy First Art Desk - PinkHorseshoe MagnetWind Up TurtleNatural Artist Yellow PaintD Battery 2 PackWild Science Heavenly Incense KitMega Bloks 80 Piece Block BagV-Tech KidizoomTp Kingswood Green Pirate BoatApron LargeBaby Active Activity ArchLeapfrog Learn &Amp; Groove Animal Sounds GuitarMake Your Own Princess TiarasPink 2 X C BatteriesMy First Art Desk - BlueSnow Angel 12-18 MonthsSpace Quest Green AlienThomas &Amp; Friends - Annie &Amp; ClarabelFearless FreddieSatin Vanity CaseAssorted Soft Stuff CuttersRemote Control T-RexTiddler BookRemote Control T-RexLets Dance Party DvdSoft Stuff Modelling ToolFresh Mesh Bracelets Kit