Why we like ELC, UK:

• ELC UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC prices are always excellent, and ELC customer services are always happy to help!
• ELC has years of experience in its field - the ELC online shopping experience is testament to that.
• The ELC Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC, it's a no-brainer!

ELC UK is the leading toy store in the UK, and now you can enjoy the ELC shopping experience online too, at ELC Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at ELC UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing ELC to buy toys and games. See for yourself what ELC has to offer, at ELC website.

ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Farm Accessory Set, at Early Learning Centre
Farmer, his wife, fences and farm animals.

Thomas & Friends Edward The Great Set, at Early Learning Centre
Inspired by the popular ''Edward the Great'' story Re-enact the episodes exciting race with the unique versions of Edward and Spencer. This 29 piece set also includes an exclusive Duke and Duchess Coach car and an exclusive furniture cargo car.

Nursery Rhyme Sing Along CD, at Early Learning Centre
You can see why that songs have been popular with children for centuries .They're lovely! These original arrangements bring together 50 nursery rhyme classics, including: Humpty Dumpty, Looby Loo, Hey Diddle Diddle, Jack And Jill. Printed lyrics complete this exclusive and value for money release. You'll love it just as much as the children do.

Wooden Recorder, at The Early Learning Centre
Multi-coloured wooden recorder suitable for little musicians.

Silver Gaucho Battery Powered Ride On, at Early Learning Center
High performance 2 seater 4 x 4. Two forward speeds and reverse. Working FM radio. Includes working shocks, working lights. Seat belts, roll bar, chrome detail and electronic horn. Complete with toy tool box, functional bonnet with engine detail and adjustable leatherette seats.

Disney Princess Xylophone, at The Early Learning Center
Interactive book to enjoy and play.

Thomas & Friends - Diesel 10, at Early Learning Centre
One of the main characters from the film "Thomas and the Magic Railroad". Watch out, he is always on the lookout for trouble. This renegade diesel scores 10 out of 10 for devious deeds.

Bath Toy Tidy, at ELC.co.uk
Large storage net with starfish shaped vinyl suckers.

Thomas & Friends Troublesome Trucks, at ELC.co.uk
Troublesome Trucks are the rascals of Sodor. They take great delight in causing trouble for whichever engine has to pull them. They are noisy, silly, talk a lot and don't concentrate on what they are doing.

Magic Mirror Laptop, at ELC.co.uk
Press a button and images appear through the mirror, as if by magic! Watch your baby's face glow when they see and hear magical light and music. Learn about numbers, colours, shapes and lots more.

Inflatable Dino Kingdom Playmat, at Early Learning Centre
Colourful Jurassicplaymat, with inflatable land features and dinosaurs. Great for creating prehistoric adventures.

Shopping Game, at Early Learning Center
Take turns to fill a vanwith magnetic foods in this memory game.

HappyLand Intercity Train, at ELC
We can out the driver in his cab and take him out again when the train stops.1 Motorised Train and 1 x Train Driver

Foam Letters And Numbers, at The Early Learning Centre
67 bright letters and numbers that stick to the bath or tiles when wet.

Hand Bubble Blower, at Early Learning Centre
(Hand bubble blower shown in girl's hand) Hand-held blower makes billions of bubbles. With dipping tray and bottle of bubble mixture. Colours may vary. Requires 2 x AA batteries.

1, 2 Tie My Shoe, at Early Learning Centre
Wooden shoe with strap so your child can tie it round their foot to practice doing up laces.

Fisher Price Kid Tough FP3 Player - Pink, at Early Learning Centre
Durable and easy/safe way for preschoolers to play songs & stories. Coming in Pink & Blue, the Kid-Tough FP3 Player includes CD software & a USB cable to update the player, 1.4" backlit LCD screen which displays the song & story titles, with over 30 minutes of preloaded song & story content, 128MB of memory, an SD card slot for expandable memory, USB Cable kid-friendly headphones and a breakaway neck strap for portability.

VSmile Baby Winnie the Pooh Slide & Learn Book, at Early Learning Centre
Interactive storybook; 6 pages with moving elemants, and nursery rhymes.

Fabric Purse, at Early Learning Centre
Carry all your treasured posessions in this beautiful purse.

Geomag Pastelle Panels - 84 piece set, at ELC
Magnets just got more attractive. This set has all the addictive brilliance of Geomag, and now in pretty pastel colours. It includes pink, yellow and mauve rods, plenty of balls and a wide variety of transparent panels. <br><br>Your child can combine the pieces in endless ways to create static or spinning shapes, animals, buildings or their own abstract artworks. <br><br>Watch your child lose themselves in discovering how magnets work: clicking the bits together is totally absorbing yet strangely relaxing. <br><br>

Echo Microphone Pink, at ELC
Sing, talk, mumble or call into this crazy microphone and hear your voice echo.

Snow Angel 18-24 Months, at ELC
White (with a hint of pink) dress with wings, designed specially for snow angels.

Knight's Jousting Set, at Early Learning Centre
With slot-together barrier and 2 knights with jousts on pull-back horses.

Cinderella & Sleeping Beauty Book & CD, at ELC
Great value pack with the classic Cinderella and Sleeping Beauty stories on book and CD to listen to as you turn the pages

High School Musical Dance Mat, at The Early Learning Centre
All the High School Musical kids have "Got the Moves!" and now you can too! The dance mat features 4 of the most popular songs from the movie with pre-programmed routines. There are 3 different levels of difficulty for Beginner, Star and Superstar! The easy to follow lights on the console help you dance! Requires 4 x AA batteries (not included).<br><br>H 275 x W 400 x D 100 mm

Thats Not My Teddy, at Early Learning Center
Part of a great touch and feel range

Medieval Heroes Set, at The Early Learning Center
Includes a white wizard, mythical fire breathing dragon, swordsman and archer for use with the Castle of Courage.

Baby IQ The World Around Us DVD, at ELC.co.uk
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

Flower Pop up Ball Pit, at The Early Learning Centre
Pop-up ball pit for use with playballs. Features special holes at top for ball target practice.

Make Your Own Zipplette Kit, at Early Learning Centre
Girls discovering the fun of fashion will relish the opportunity to decorate their own stylish Ziplette. Easy to clip on to a belt loop or backpack, it’s perfect for carrying pocket money, mobile phones, iPods and other essentials.<br><br>The kit includes a smart, black Ziplette, ready to be adorned with sparkling sequins and beautiful beads. There’s no tricky sewing required. Sequins can be stuck straight on, while nimble little fingers will delight in creating colourful beaded charms to hang from the pouch’s ready-made loops.<br><br> All instructions and equipment is provided, including six inspirational charm designs to try – although your child will soon be letting their imagination run wild. They’ll certainly love having a unique fashion accessory made by their very own hand.

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you'll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.