For over 30 years, Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Centre's passion for learning through play and commitment to quality make Early Learning Centre toys as relevant to today's children as those of 30 years ago.

Early Learning Centre is much more than just another toy store, and at the Early Learning Centre website you quickly discover what makes Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Centre stand out from all the rest. Whatever you decide to buy from Early Learning Centre - you certainly won't be disappointed!

Much more than simply just another toy store, Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Centre is lots of fun - and you're sure to want to go back again and again!

Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.

Funny Felt Faces, at The Early Learning Center
Children make felt faces on the boards, then peel them off and start again.

Shark Adventure, at ELC.co.uk
Only the 'bravest' diver willman the craft when theshark's jaws gape.

Anti-Gravity Boots, at Early Learning Centre
The future is here. These Anti-gravity boots give an incredible gravity defying bounce to every step. Just like walking on the moon.<br><br>The tough, rubber T-Springs transform downward energy into bouncing motions that are gentle on joints and bones. A great way to keep fit, active and one giant leap ahead.<br><br>Simply adjust the boot's length to fit your child’s feet, strapping the boots on right over their trainers. <br><br>You can use them indoors or outdoors on dry and flat surfaces. <br><br>You won’t be able to keep kids indoors or even on terra firma once these are out of the box!<br><br>Shoes adjust to fit.

Musical Teethers, at ELC.co.uk
Muiscal Teether bright and colourful, that has a handle that is easy to grab. Chewable surfaces for when baby is teething and varied textures to revive baby's gums. Plays the familiar tune Old MacDonald.

Jumbo Bubbles, at Early Learning Center
Animal bubblemachine plays music as it produces loads of bubbles to make bathtime even more fun. With suction pads to stick to the bath. Requires 2 x AA batteries

The Mini Brain Trainer, at Early Learning Center
The brilliant Brain Trainer Mini is a handheld gaming device that will enhance your child’s concentration, improve reaction times and stimulate memory function. It includes four fun games that are designed to tap into the ‘Working Memory’ bit of the brain.<br><br>A great little gift for them to keep in their pockets and perfect for play at home or away. <br><br>Console is 8cm long.

Remote Control Dragon, at ELC.co.uk
Bring the mighty dragon to life! Make him roar, walk and flap his fearsome wings. Light up the dragon's eyes and mouth, and move its jaws while turning his head. All with an easy-to-use handset.

Dino Valley, at Early Learning Centre
Four fantastic dinosaurhabitats in one, to inspire roaring prehistoric adventures. Chase dinosaurs around the waterfall, through the fern forest, up and down the rocky ledges and into the red-hot volcano ...

Soft Stuff Bumper Activity Jar, at The Early Learning Centre
Filled with cutters, moulding tools, rollers and Soft Stuff.

Picture Pairs, at ELC
Twenty seven pairs of picture cards. Perfect for sorting and matching skills, which help with numerical developement.

V-Tech Grow Go Ride-On, at ELC
Starts and a driver panel for floor play with realistic features and flashing lights. Driver panel then attaches to ride on. flip the ride on wheels the other way up for a fun rocker. Introduces first words and expand vocabulary with introduction of age-appropriate words. Variety of manipulative features. Easy assembled and comes apart for storage.

The Gruffalo Book, at ELC.co.uk
A mouse took a stroll through the deep dark wood. A fox saw the mouse and the mouse looked good. Walk further into the deep dark wood, and discover what happens when the quick thinking mouse comes face to face with an owl, a snake and a hungry gruffalo.

Aquadraw Deluxe, at The Early Learning Centre
This unique drawing toy comes with a water-based pen, so no mess means Mums will love it too. Simply fill the pens with water and let little hands create their own masterpieces As the magical canvas dries, the pictures disappear to allow for new masterpieces to be created. Easy to fold and lightweight, for clean fun on the move. Includes animal and shape stencils.

Anti-Gravity Boots, at Early Learning Centre
The future is here. These Anti-gravity boots give an incredible gravity defying bounce to every step. Just like walking on the moon.<br><br>The tough, rubber T-Springs transform downward energy into bouncing motions that are gentle on joints and bones. A great way to keep fit, active and one giant leap ahead.<br><br>Simply adjust the boot's length to fit your child’s feet, strapping the boots on right over their trainers. <br><br>You can use them indoors or outdoors on dry and flat surfaces. <br><br>You won’t be able to keep kids indoors or even on terra firma once these are out of the box!<br><br>Shoes adjust to fit.

Wooden Stampers, at The Early Learning Center
Great for making fun patterns. Assorted designs, lucky dip!

VTech Disney Princess Phone, at The Early Learning Centre
5 learning activities teach numbers, facts about the characters, shop types and melodies. 0-9 light up number key pad. Flip over phonebook introduces Princess characters with learning contents. Light up number key buttons enhance the play. Real ringing sound effects and calling effect stimulates the telephone calling fun.

Tin case With Sealife, at The Early Learning Center
A variety of ocean creatures for underwater explorers in a handy storage tin.

Plate Painting Kit, at Early Learning Center
Feed your child’s creativity with this fabulous plate-painting kit. You’ll find everything needed to design, make and display unique pieces of art, including two blank porcelain plates with stands, a paintbrush and paints. <br><br> Embarking on an exciting artistic adventure, your child will learn to mix new shades from primary colours and create their own designs, leaving them with a special sense of achievement as well as something lasting of which they - and you - will be proud. <br><br>The strong acrylic paints are durable once dry but for extra staying-power the plates can be baked in a cool oven. <br><br>The impressive finished pieces make charming ornaments or distinctive gifts for admiring family and friends.<br><br>Plates 15cm in diameter<br><br>Not intended for food serving!

Easy Grip Scissors - Righthand, at Early Learning Centre
Soft grip for little hands.

Dolls' House Children's Room, at Early Learning Center
This delightful set comes with bunk bed and ladder, rocking horse, toy train, cradle with baby inside and a cute miniature dolls' house.

Soft Stuff Bright Tubs, at The Early Learning Center
4 tubs of bright Soft Stuff with integral cutters and moulds.

Soft Stuff Party Pack, at Early Learning Center
15 tubs of Soft Stuff in handy party size tubs. Great for party bags.

Small T-Rex, at Early Learning Centre
These ferocious creatures lived millions of years ago.

Wooden Fraction Cake And Pizza, at Early Learning Centre
Cake, pizza and knife to cut them into halves, thirds or quarters.

Soft Stuff Bakery Set, at Early Learning Centre
For making and decorating pretend cookies, cakes and pastries. Includes four colours of Soft Stuff, rolling pin, candle and bell mould, cake decoration mould, cup cake mould, icing-style extruder and more. Plus fabric gingerbread man bag for easy storage.

Green Straight Slide Extension, at ELC
Extension to your slide protects lawns and keeps clothes clean.

Buzz Bingo, at Early Learning Centre
Who will be the first to complete their bingo card? Listen for the different sounds and be the first to complete your bingo card.

VTech Soft Singing Radio, at The Early Learning Centre
Twist the dials and press the music button to hear fun phrases and melodies.

Monster Snap Game, at ELC
The classic game to play together. With 48 cards, take it in turns to lay a card until one of you shouts SNAP! Comes in a tin.

Soft Stuff Bakery Set, at The Early Learning Centre
For making and decorating pretend cookies, cakes and pastries. Includes four colours of Soft Stuff, rolling pin, candle and bell mould, cake decoration mould, cup cake mould, icing-style extruder and more. Plus fabric gingerbread man bag for easy storage.

Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Centre website.

Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!