The Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Centre website.

The Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

The Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Centre Direct offers you the convenience and choice of home shopping, from the The Early Learning Centre website. To ensure your safe-shopping experience at The Early Learning Centre, you can also rest assured that The Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Exciting features at The Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, The Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' The Early Learning Centre toys throughout themed playzones.

The Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.

Teaching Watch Girl, at ELC
Learn to tell the time with this funky watch.

Cup Cake Doll's High Chair, at Early Learning Center
A stylish white highchair with trays so your doll can enjoy eating or playing in comfort.

Forest Friendly Crayon Holder, at Early Learning Centre
Store crayons in this clever little snail's shell. Made from forest-friendlywood, the snail contains 30 crayons.

Light And Sound Jack In The Box, at Early Learning Center
Jack in the box plays 'Pop Goes the Weasel' as the teddy pops up!

Bosch Accessory Set, at Early Learning Centre
Construction worker set with helmet, goggles, ear muffs and gloves.

V-Tech Dora Globe Trotter, at The Early Learning Center
Explore the world with Dora and Boots! Play in stand-alone mode to learn continents, oceans, animals and more or hook-up to the TV to open up an endless world of interactive learning fun through a cartoon style environment. Lots of age appropriate curriculum including letters, numbers and adventure learning games that teach places, animals and problem solving skills. All activities controlled by a fun Dora joystick for easy control. Features the real voices of Dora and Boots.

Soft Stuff Wooden Rolling Pin, at The Early Learning Centre
A beautiful wooden rolling pin for using with Soft Stuff.

TP Kingswood Hoops, at ELC.co.uk
Six galvanised steel horizontal hoops are a perfect climbing accessory, enabling ascent on the outside of the Kingswood Low Tower and the Top Deck. Only compatible with the Kingswood play system when the Top Deck has been added to the Low Tower (both available separately).

Wood Upper Magnetic Tiles, at The Early Learning Center
56 upper case wooden letters made from forest friendly wood.

HappyLand Police Station, at Early Learning Center
Police station, police car, motorbike, traffic lights, road block, dog and 2 police figures. Makes realistic sounds.

Pirate In Row Boat, at ELC.co.uk
Pirate, row boat, oars and treasure chest.

Green Science Dynamo Torch, at Early Learning Center
Turn a simple toy motor into a generator that converts hand motion into electrical energy and powers a light bulb. No battery, no pollution, just amazement! The generator could be used as an awesome emergency torch.<br><br>Assembled Dynamo Torch is 4.5cm long x 12cm tall x 5.5cm wide.

My 1st Fax & Phone, at ELC.co.uk
Feature-packed first phone set to intrigue your young child. The removable phone has rollerball face and key sounds, and the scribbler slide-eraser has funny sounds. The answer machine has record and play functions as well as music and flashing lights.

Cup Cake Dolls Teaset, at Early Learning Centre
Ceramic tea set withpink butterfly design in pretty case. Perfect for make believe tea parties.<br><br>Talking Ted available separately.

In The Night Garden Ninky Nonk, at Early Learning Center
With five colourful train cars to connect together for endless roll-along fun! All 5 cars of Ninky Nonk split into 3 seperate pieces. Cammed wheels for easy movement; Pieces connect together to enhance train play.

My First Art Desk - Blue, at ELC
This curved table and stool turns any space into a children's art studio. With four paint pots, ten crayons, two fabric pouches, paper roll with magnetic ruler to hold down paper, and recess for pens and pencils.H50 x W80 x D60cm, Stool H27cm.

LeapPad Learning System - Pink, at The Early Learning Center
Open a LeapPad and a whole world of learning opens up. Put a book on the LeapPad player and pop in the cartridge. Stories suddenly come to life with the light tap of the Magic Pen. Touch a word and sound out each letter. Then spell it and define it. Silly songs serenade. Characters charm everyone with their hilarious sense of humour. The award-winning LeapPad Learning System teaches fundamental reading skills in a way that keeps your child coming back again and again. The Magic Pen helps young readers practice critical pre-writing skills. With over 50 book titles to choose from, children will stay entertained and keep learning for a long time. When books talk back, every word is an adventure. And with volume control and automatic shut-off, the books don't have to talk too loudly.

Floating Fish Game, at Early Learning Center
10 floating fish, fish out the matching pairs

Snow Angel 12-18 Months, at ELC.co.uk
White (with a hint of pink) dress with wings, designed specially for snow angels.

Wooden World Tube Train, at Early Learning Centre
2 tube train carriages to take the city people to work.

Wooden World Train Set In Folding Bag, at Early Learning Centre
Foldaway carry mat with town scene printed on inside to lay figure of eight track on. Includes engine, track and other accessories. Ideal toy for use on the go due to easy storage within the carry case.

The Beano Comic Maker Kit, at Early Learning Centre
Let your little menace get creative with this complete Beano comic maker kit. <br><br>All the essentials are here, including ready-printed backgrounds, sticker sheets of characters and speech balloons, and a selection of pens and pencils. Your child just needs to add imagination to fashion their very own comic book.<br><br>With all the Beano’s famous characters represented in a variety of action poses, your child is given a helping hand towards building their own stories. <br><br>There are also speech bubbles to write, and backgrounds to colour in, so this kit will put all their artistic skills to the test. Now they’ll be begging to read you a bedtime story.<br><br>Comic approximately 22cm x 31cm

Wooden Thomas the Tank Engine Ride-on, at ELC.co.uk
Wooden Thomas train with rubber tyres for a smoother ride.

Activity Triangle, at Early Learning Centre
This easy to grasp activity triangle has plenty to keep young hands busy. Features lots of rattling beads, spinning wheel, mirror, and loads of shapes to push and pull.

Lots Of Loops, at Early Learning Centre
This brightly coloured loopy rattle with teether sections will amuse little ones.

Fisher Price Digital Camera Case, at The Early Learning Centre
Carry case for the Fisher Price Digital Camera. (Colours may vary).

Alphabet Liftout Wooden Puzzle, at ELC.co.uk
Wooden puzzle with 26 chunky letter pieces designed to help teach your child the alphabet.

Geomag Pastelle Panels - 84 piece set, at ELC
Magnets just got more attractive. This set has all the addictive brilliance of Geomag, and now in pretty pastel colours. It includes pink, yellow and mauve rods, plenty of balls and a wide variety of transparent panels. <br><br>Your child can combine the pieces in endless ways to create static or spinning shapes, animals, buildings or their own abstract artworks. <br><br>Watch your child lose themselves in discovering how magnets work: clicking the bits together is totally absorbing yet strangely relaxing. <br><br>

Heavy Working Vehicles, at The Early Learning Center
Diecast bulldozer, cement mixer and rescue vehicle,perfect for working on a play building site.

In The Jungle CD, at ELC
This 60 minute CD is packed fun of fantastic jungle sound effects as well as 20 animal songs that come straight from the depths of the deepest jungle. Includes such favourites as The Lion Sleeps Tonight, Never Smile At A Crocodile, I Just Can’t Wait To Be King and The Bare Necessities.

The Early Learning Centre UK is the leading toy store in the UK, and now you can enjoy the The Early Learning Centre shopping experience online too, at The Early Learning Centre Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at The Early Learning Centre UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing The Early Learning Centre to buy toys and games. See for yourself what The Early Learning Centre has to offer, at The Early Learning Centre website.