For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Much more than simply just another toy store, ELC UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, ELC produce some of the most fun and creative toys that you can buy. When you shop online at ELC you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at ELC: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

ELC Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at ELC is lots of fun - and you're sure to want to go back again and again!

ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Teaching Watch Boy, at ELC
Learn to tell the time with this funky watch.

Wooden Hammer Bench, at Early Learning Center
Classic wooden bench with 3 coloured pegs for toddlers to hammer.

Alphabet Blocks, at The Early Learning Centre
Two dozen brightly coloured wooden blocks. Great for learning letters and numbers.

Cup Cake Baby Changing Backpack, at The Early Learning Center
Backpack with nappy compartment, changing mat, bowl and spoon, outfit and hat. Ideal for doll days out.

Fisher Price Kid-Tough FP3 Player, at The Early Learning Centre
Durable and easy/safe way for preschoolers to play songs & stories. Coming in Pink & Blue, the Kid-Tough FP3 Player includes CD software & a USB cable to update the player, 1.4" backlit LCD screen which displays the song & story titles, with over 30 minutes of preloaded song & story content, 128MB of memory, an SD card slot for expandable memory, USB Cable kid-friendly headphones and a breakaway neck strap for portability.

Stackable Storage Boxes - Blue, at Early Learning Center
Keep playrooms tidy with this set of three colourful, wooden stackable storageboxes.

Wooden Tractor & Trailer, at Early Learning Center
Bright red tractor for the farmer to drive. Animals carried in the trailer.

Jumbo Bubbles, at The Early Learning Centre
Animal bubblemachine plays music as it produces loads of bubbles to make bathtime even more fun. With suction pads to stick to the bath. Requires 2 x AA batteries

Tiger Feet, at Early Learning Centre
Jump, hop and bounce in these jumbo tiger feet. Good for balance and coordination.

Rulers of Doom, at The Early Learning Center
The all-powerful King of the Tower of Doom, and the high Dark Knight on his jet-black horse.

Glockenspiel, at Early Learning Centre
Make plinkety-plonky melodies!

Thomas & Friends - Percy The Small Engine, at The Early Learning Centre
A happy little chap, Percy is quite content puffing around the yard. He has a solid wood body and chassis with painted details, complete with front and rear magnets.

TP Kingswood Short Steps, at Early Learning Centre
A two step wooden ladder to make access to the Kingswood Low Tower even easier for little ones.

Dolls House Family, at ELC.co.uk
Granny, grandad, mum, dad and two children to potter around your dolls house

Carpet Road Playmat, at The Early Learning Centre
Sturdy rug-style playmat, with lots of features to drive around. Leave it on the floor as a rug or roll it up to store.

Touch And Feel Bugs Lift Out Puzzle, at Early Learning Center
Puzzle with four chunky, textured lift-out pieces.

In the Night Garden Story Box, at The Early Learning Centre
Collect all the main characters from In the Night Garden with this great gift pack. Includes Blanket Time Igglepiggle, Makka Pakka, Upsy Daisy and the Tombliboos.

Junior Kickboard, at The Early Learning Center
Lightweight float great for swimming practice.

Cupcake Moses Basket, at Early Learning Centre
Woven basket with pink and white spotty cover, duvet and pillow.

Voice Changing Microphone - Pink, at ELC
Comes with voice-changing mode, pitch adjustment and robot sound effects.<br><br>Requires 3 x AAA batteries

Jolly Phonics Book 2, at Early Learning Centre
Fun activity books get reading and writing skills off to a flying start. Book 2of 7.Jolly Phonics is a fun and multisensory way to learn the sounds thatletters make and how to put them together to build words

Natural Artist Yellow Paint, at ELC.co.uk
This bottle is made from PET plastic (a plastic that is easy to recycle). 25% of which is recycled PET. This bottles can be washed out and taken to your nearest recycling centre.

WWF Planet Controller Panda, at Early Learning Centre
WWF's Planet Patroller polar bear will help children understand about global warming and the risks to their environment. <br><br>This lovely cuddly polar bear has a special rucksack on his back that contains a fold out information sheet, a green tips leaflet and a sticker sheet. Ideal for children from 3years upwards.<br><br> Planet Patroller bear stands 30cm tall and is made from a very soft plush.

Cup Cake Little Lucy Doll, at ELC
Soft bodied doll complete with eyes that open and shut and a dummy. Removable, machine washable clothes. Other outfits available separately.

Shopping Trolley, at Early Learning Centre
Pick up your favourite groceries with this versatile trolley.

Round And Round The Garden Cd, at ELC.co.uk
A lovely collection of children's 1st play rhymes, for hours of sing-along fun.

Mythical Monsters, at Early Learning Centre
Fearsome trio to frighten the living daylights out of unsuspecting knights.

Weather Station and Solar Energy Lab, at The Early Learning Centre
Kids with their heads in the clouds will love exploring them further with this super science kit. It’s jam packed with over 60 activities for studying the weather and solar energy. All the necessary equipment (save a household object or two) is included. They’ll soon be measuring wind speeds, creating their own thunder and lightening, conjuring up rainbows and learning more about acid rain and The Greenhouse Effect. They could even cook you an egg using solar power. <br><br>The handbook offers clear step-by-step guidelines, a wealth of scientific explanation and fascinating background information.<br><br> Just try to keep them in on a wet day now.<br><br>

Remote Control Metal Detector Car, at The Early Learning Center
Your child can hunt for hidden treasure with this Remote Control Metal Detector Car. When the vehicle passes over buried metal, a secret sensor beeps and the excitement begins: could it be coins or even gold?<br><br>The handset directs the buggy at distances up to 25 feet. Your child can steer it round the garden (improving their coordination as they go) or take it to the beach to see what delights they can dig up beneath the sand – the rugged, oversize wheels can cope with practically any terrain.<br><br>25cm long x 20cm wide x 18cm high. Requires 1 x 9v and 4 x AA batteries (not included).

Bath Whistle, at The Early Learning Centre
Fill the whistle with water to play 'real' musical notes.Put this together with our other bath instruments to form your own water band!!

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.