For over 30 years, Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Centre's passion for learning through play and commitment to quality make Early Learning Centre toys as relevant to today's children as those of 30 years ago.

Early Learning Centre is much more than just another toy store, and at the Early Learning Centre website you quickly discover what makes Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Centre stand out from all the rest. Whatever you decide to buy from Early Learning Centre - you certainly won't be disappointed!

Much more than simply just another toy store, Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Centre is lots of fun - and you're sure to want to go back again and again!

Exciting features at Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' Early Learning Centre toys throughout themed playzones.

Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.

Magic Penny Kit, at Early Learning Center
Make money perform mind-boggling magnetic feats with this award-winning Magic Penny Kit. <br>The set includes 24 newly-minted British pennies and two steel-coated magnetic towers to make them dance, spin, somersault, levitate, walk the tightrope . . . you won’t believe what’s possible. <br><br>The 32 fascinating experiments are easy for your child to follow yet the results are impressive enough to astound even the world’s top scientists. <br><br>Clear notes explain the science behind each trick, allowing your child to make sense of the marvels. Investigating magnetism has never been such fun – it’s certain to get your child hooked. <br><br>Magnets approximately 8.5cm x 2.5cm x 2.5cm

Wooden Spoon People, at Early Learning Centre
Enough fabrics, buttons, felt and crazy hair to make 4 fabulous wooden spoon people.

Ready Mix Paint - Red, at ELC.co.uk
Colourful, washable paint in 284ml bottles.

Sponge Painting Kit, at The Early Learning Centre
Sponge painting is easy and fun, just let your imagination run. Contains 10 sponges, 1 sponge roller, 3 bottles of paint and a bowl.

Summer Room, at Early Learning Centre
Add an extra dimension to your summer cottage with this tie-on fabric summer room. It encloses the bottom of the Cottage, making it an ideal place to sit with your friends. <br><br> This product fits only with the Summer Cottage. It does not fit withthe Summer Terrace. Colours may vary.

Thomas & Friends - Lights And Sounds Thomas, at ELC
A cheeky, fussy little engine, often getting into scrapes by usually being over-eager to do things best left to bigger and more sensible engines. This deluxe version brings Thomas to life like never before. Hear him whistle and see his working head light. Also the faster you push him the faster he "chugs"

Cotton Reels, at Early Learning Center
24 coloured reels to sort, stack and thread. Includes lace.

Painting Station, at Early Learning Centre
Paint blocks. stencils, sponges, rollers, brushes and paper in a case that doubles as a playmat.

King Neptune's Shell Carriage, at Early Learning Center
King Neptune's amazing underwater carriage is pulled by seahorses. Two detachable mermaids sit on a dolphin and turtle. L30 x H18 x D15cm.

Teaching Watch Boy, at Early Learning Centre
Learn to tell the time with this funky watch.

Volcano And Earthquake Kit, at The Early Learning Center
Turn fed up kids into Firedupkids! What could be more fun than building your own<b>erupting volcano</b>? And measuring the tremors of an <b>earthquake</b> (orjust dad snoring)? The volcano can be hand painted then activated, using simple,harmless <b>chemical reactions</b> – just baking soda, citric acid and foodcolouring. Mix them together then stand well back. The <b>seismograph</b>measures and records vibrations on to paper on a rotating drum just like a realone.<br><br>The instruction manual is full of exciting activities, ideas and funfacts.<br><br>Volcano Width 24cm approx. Height 11cm approx.

Mare, at ELC.co.uk
This mare would be a wonderful addition to your farm

Jumbo Bubbles, at ELC
Animal bubblemachine plays music as it produces loads of bubbles to make bathtime even more fun. With suction pads to stick to the bath. Requires 2 x AA batteries

Alphabet Bingo, at Early Learning Center
Fun bingo game for fourplayers, which also helps with learning letters.

Spiral Art, at The Early Learning Centre
Make wonderful swirling patterns. You can use the 4 different coloured pens, 6cogs and 5 inner frames to make each pattern unique. This also contains 20sheets of paper and a leaflet to give you design ideas

Wooden Island Kitchen, at ELC.co.uk
Wooden double-sided pastel kitchen with fridge, removable plastic sink, dishwasher, oven, hob with clicking dials, microwave, chalkboard, storage shelves, towel rail, clock and phone. With two castors for easy movement. Accessories available separately.Self assembly. H109.5 x W83 x D45cm.

LeapPad Learning System - Blue, at ELC
The books magically come tolife with talking voices, characters, silly sounds and exciting games. Builds literacy, numeracy, fine motor and phonics skills through interactive reading and fun games. New slimline design flips shut. With easy carrying handle. Includes interactive book and ear hooks.

Small T-Rex, at Early Learning Centre
These ferocious creatures lived millions of years ago.

Fisher Price Sit & Stand Giraffe, at ELC.co.uk
Handle like ears allow baby to pull themself up to the standing position where they can "feed" the giraffe 1 of 3 balls and be rewarded with fun sound effects.

The Bad Guys, at Early Learning Center
These four dastardly warriors are always ready for battle.

Super Scribbler - Blue, at ELC
With 3-in-1 pattern roller, 4 stampers, mechanical wiper, pen and tray.

National Geographic Planetarium, at The Early Learning Centre
Young stargazers will be over the moon with their very own planetarium. A rotating map of the night sky shines onto ceilings and walls while an accompanying soundtrack helps identify groups of stars and explains mythological legends of astrology. They can read more in the accompanying booklet and turn their PC into an astronomical observatory using the Cybersky CD-Rom. The light-projecting pointer adds that extra Sky At Night flavour.

30cm Baby Girl - White Doll, at The Early Learning Centre
A 30cm soft-bodied baby doll. Sit her up and he will open his eyes, lay her down and she will go to sleep.

Table Top Cooker, at Early Learning Centre
Pastel wooden table-top hob with four rings and dials to turn. Comes complete with pots and pans, cooking utensils, condiments and a fabric oven mitt. Plus a wooden sausage, tomato and egg to cook. The whole cooker and all the accessories fold away neatly into the box for storage.

Light & Sound Octopus Rattle, at Early Learning Center
With textured teethable legs, rattles, lights and sounds.

HappyLand Goosefeather Farm, at Early Learning Centre
All the fun of the farm with Farmer Shepherd and his wife. Includes a barn, tractor and trailer, sheep pen, pig sty, six animals and playmat. Makes animal sounds. Height 30cm.

Fantasy Maths, at ELC.co.uk
Family board game with fantasy characters. Ideal for number skills.

Wind Up Duck, at Early Learning Center
Wind up your duck and then watch him swim away.Great fun in the bath.

Solar System Mobile, at The Early Learning Centre
Feed your child’s dreams of space exploration with this solar system mobile. <br><br>Your child can build the planets (no sticky glue required), paint them with the luminous paint provided, and then hang them up in the right order around the glowing sun. <br><br>The mobile’s glow-in-the-dark paint just needs a minute of ‘charging’ in light to give a reassuring glow. Now your child will know their Venus from Saturn, and challenge you to a game of name that planet.<br><br>

Thomas & Friends - Byron, at ELC
Byron is a giant bulldozer capable of moving tons of dirt. His size, strength and skills are very impressive and he knows it!

All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you'll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.