ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you'll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.

Skull Island, at Early Learning Centre
Who dares sail into theskull cave? Fierce rocky outcrop with portcullis jaws, platform for pirates to guard, and rickety ladder across to the pirate landing stage. Pirates available separately.

Bee Rattle, at Early Learning Centre
Soft beany bee with squeezy squeaker body and wooden handle ring to hold on to. Available from October.

HappyLand Happy Camper Set, at Early Learning Centre
Everything you need for a holiday in the great outdoors: car, caravan, tent,stove with realistic sounds, pan, kettle and three happy campers.

Hairbrush Set, at ELC
Pink brush, comb and mirror set plus pretty hair scrunchie.

LeapPad LittleTouch System - Pink, at ELC
From your first reading experience together to the independent toddler years, LittleTouch LeapPad learning system is designed to build early learning skills, with stories that come to life with the simple touch of a finger.<br><br>Includes a LittleTouch LeapPad starter book and activity cards with over 100 early learning activities that introduce ABCs, letter sounds, numbers, colours, shapes, reading readiness and more. The LittleTouch LeapPad library of books allows the learning and discovery to continue!<br><br>Babies grow so quickly, and the LittleTouch LeapPad learning system is designed to grow with them! Each book lets you choose from 3 learning experiences, each designed to keep your child engaged and stimulate development.

Buggy Activity Center, at ELC
Colourful activity centre clips on any buggy to keep baby occupied.

Super Scribbler - Pink, at ELC
Scribbler with 3-in-1 pattern roller, 4 stampers, mechanical wiper, pen and tray.

Fairy Girl Helmet, at ELC
Wear this safety helmet along with the skates and backpack to complete the full fairy girl look.

Wooden Counting Pegs, at The Early Learning Center
Five rods of different heights and 15 coloured beads for counting.

Animals Snap Cards, at Early Learning Centre
Pairs of large animal cards for the classic family game. Good for playing together, encouraging fast reactions and helps develop numerical skills.

Thomas & Friends - Figure Of Eight Set, at The Early Learning Center
This is the perfect starter figure-of-8 set with 14 pieces of Clickety-Clack-Track and Arched Stone Bridge. Includes Thomas the Tank Engine, Annie and Clarabel.

Push 'N' Go Crab, at The Early Learning Centre
Push down on his shiny shell and he scuttles sideways.

Mamas & Papas Blossom Butterfly, at ELC.co.uk
Gorgeously soft and supportive rocking butterfly with wooden frame makes a perfect first baby rocker. With softly padded integral seat, covered in luxurious velour.Features crinkle material, rattles, squeakers, elasticated tail and embroidery detail. Includes solid wood frame, handgrips and footrests.<br><br>Seat height approx 26cm.

Recreation Mats - 4, at The Early Learning Centre
4 interlocking foam playmats for indoor or outdoor use. Each mat is 62 x 62 cm.

Pink Lights & Sounds Phone, at Early Learning Centre
Pretend to call a friend with this easy to grip flip mobile phone. with bright buttons. Plays music, makes phone sounds and says 'hello' and 'goodbye'.

Wind Up Turtle, at The Early Learning Center
Wind him up and watch him swim away. Great fun in the bath.

Paint Blocks, at ELC.co.uk
Contains 6 bright colours and a paint brush.

Here We Go Round the Mulberry Bush CD, at The Early Learning Centre
35 favourite action and activity songs and rhymes are featured on this 60 minute CD. From simple hand rhymes through to marching songs the album features such favourites as One Finger One Thumb, Hop Skip And Jump, If You’re Happy And You Know It, The Grand Old Duke Of York and The Hokey Cokey.

Bead Party - Extreme, at The Early Learning Centre
Well we think 10 000 beads is rather a lot but we wouldn’t call it extreme. Just enough actually to keep busy fingers tied up creating fabulous jewellery. Sparkly necklaces, funky bracelets, excellent earrings and groovy rings. All you need in this one great craft kit. Just add one talented designer and a bunch of friends and you will indeed have an extreme bead party on your hands. Extremely good fun, that is.

Thomas & Friends - Percy The Small Engine, at The Early Learning Center
A happy little chap, Percy is quite content puffing around the yard. He has a solid wood body and chassis with painted details, complete with front and rear magnets.

Bendy Belles - Jess, at Early Learning Center
This friendly doll is perfect for playing with the dolls' mansion. And just as fun elsewhere too. She's poseable, so can sit up andbend.

Kids Love To Sing CD, at The Early Learning Center
Just try stopping them, joining in with these classic children's sing-along songs. If You're Happy And You Know It, Sing A Song Of Sixpence, Jelly on a Plate, Polly Put The Kettle On, Hot Cross Buns- they're all here, in 20 child-friendly arrangements. It's an unbeatable soundtrack for children's parties.

V-Tech Kidizoom, at The Early Learning Centre
Take pictures, make videos and play games on this sleek, easy to use and ultra tough digital camera! Capture images using the viewfinder and flash, preview on the 1.8” colour LCD screen then use the creative workshop to edit photos! Link up to the TV or computer to view and edit photos or watch videos. In-built games can be played on-the-move or via a TV. Interchangeable faceplates included for personalisation. 16 MB memory can be expanded with SD card (sold separately). Includes carry strap, CD-Rom and cables to link to PC and TV.

Mamas & Papas Cappuccino Rocking Horse, at The Early Learning Center
Authentically shaped horse on a traditional bow rocker, with a carved wooden nose. Soft padded saddle for your child's comfort. Reins and adjustable stirrups for safty and security. Features a designer Mamas and Papas metal Plaque.

Build Your Own Bulldozer, at Early Learning Centre
Vehicles designed to be taken apart and built up again, as many times as you like. With a battery-operated screwdriver to loosen and tighten and nuts and bolts.

Leapster Learning Game System - Green, at The Early Learning Centre
The Leapster Learning System is a touch-sensitive screen handheld system that gives you hours of fun while developing key skills. PLAY educational games, READ electronic story books, CREATE works of art, WATCH interactive videos. Comes with interactive cartridge. Requires 4 x AA batteries (not included).

Natural Artist Stamps, Cards & Envelopes, at ELC.co.uk
Everything a young artist needs to create colourful cards and thank you notes.Kit includes cards and envelopes made from recycled paper, ink pads andforest-friendly, wooden stamps of three woodland characters.

Wooden Tractor & Trailer, at The Early Learning Center
Bright red tractor for the farmer to drive. Animals carried in the trailer.

Cash Register & Scanner, at ELC
The complete shopping experience. With scanner, chip & pin machine and working microphone to make announcements. Comes complete with play money and credit card. Requires 3 x AA batteries.

My First Tambourine, at Early Learning Centre
Bang and shake this bright tambourine.

Why we like ELC, UK:

• ELC UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC prices are always excellent, and ELC customer services are always happy to help!
• ELC has years of experience in its field - the ELC online shopping experience is testament to that.
• The ELC Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC, it's a no-brainer!