Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Centre website.

Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Centre Direct offers you the convenience and choice of home shopping, from the Early Learning Centre website. To ensure your safe-shopping experience at Early Learning Centre, you can also rest assured that Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Why we like Early Learning Centre, UK:

• Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• Early Learning Centre prices are always excellent, and Early Learning Centre customer services are always happy to help!
• Early Learning Centre has years of experience in its field - the Early Learning Centre online shopping experience is testament to that.
• The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at Early Learning Centre, it's a no-brainer!

Musical Octopus, at ELC
Plays full melodies or individual notes with flashing lights.

It's Robot 3D Puzzle Robostego, at Early Learning Centre
This fantastic puzzle adds a whole new dimension to the humble jigsaw. Connecting the special punch-out pieces your child can build a fully moveable, 3D robot dinosaur. <br><br>Stimulating the imagination as well as boosting brainpower, it’s perfect for the child ready to take on a new challenge. They’ll find assembling a working model that can be kept and displayed gives great satisfaction. <br><br>It’s certainly a puzzle with personality. Once your child’s met Robostego they’ll be in no rush to pull him to pieces. <br><br>

National Geographic Crystal Growing Kit, at The Early Learning Centre
Introduce your child to the wonderful world of crystal growing with this comprehensive kit, containing everything needed to create an array of stunning crystals. <br><br>This fascinating and absorbing science will stimulate your child’s natural desire to question, experiment and create. Share the excitement as, working together, you watch the formation of complex, colourful, crystal structures for your child to keep and display.<br><br>An engaging educational booklet sets out 16 exciting crystal-growing activities and teaches your child about the occurrence of crystals in the natural world, arousing their further interest in the subject. It could be the start of a sparkling new hobby.<br><br>Crystals can grow to approximately 7 to 10cm

4" Mercedes Benze Diecast, at The Early Learning Center
Realistic 4" Mercedes Benz

Large Happy Family Snap, at ELC.co.uk
Large Happy Families Snap Cards. Who can collect the most families and win the game ?

Croco Rocker, at Early Learning Center
There's plenty of room on this fun, green, plastic rocker.

Construction Vehicle Trio, at The Early Learning Centre
Set of three dinky construction vehicles that link together by their magnetic buffers.

Dinner Set, at Early Learning Centre
Prepare for a fantastic banquet with this elaborate dinner set. Contains 43 pieces.

Lazy Town Robbie Rotten Dress Up, at Early Learning Centre
Pretend to be Robbie Rotten with the Robbie Rotten Dress Up Set, which comes with Wig, Vest, Remote Control, Periscope and Slice of Cake. Periscope plays phrases and song, and its eyes light up during phrases.

VTech Alphabet Desk, at Early Learning Centre
Alphabet Town is the place to go for all your essential pre-school learning. Press the chunky, light-up alphabet buttons and turn the clock hands to interact with the 8 activities that teach the alphabet, spelling, words, numbers, phonics, memory skills and time concepts with 26 cheerful melodies and lots of fun sound effects. Encourages language development, independent learning, discovery and exploration. Features a useful carry handle so you can take your town wherever you go.

Thomas & Friends - Byron, at ELC.co.uk
Byron is a giant bulldozer capable of moving tons of dirt. His size, strength and skills are very impressive and he knows it!

Kids Love To Dance Vol 2 CD, at Early Learning Center
All your child's favourite dance songs on this compilation CD.

Natural Artist Glue, at ELC
This bottle is made from PET plastic (a plastic which is easy to recycle) 25% of which is recycled PET. This bottle can be washed out and taken to your nearest recycling centre.

Jumbo Bubbles, at ELC
Animal bubblemachine plays music as it produces loads of bubbles to make bathtime even more fun. With suction pads to stick to the bath. Requires 2 x AA batteries

Alphabet Liftout Wooden Puzzle, at The Early Learning Centre
Wooden puzzle with 26 chunky letter pieces designed to help teach your child the alphabet.

Cut & Play Cake, at ELC
Cake to cut and put back together, with knife and candles that ‘light’ and blow out.

Thomas the Tank Engine Xylophone, at ELC
Read and play this musical book.

Learn To Dress Rosie Doll, at The Early Learning Centre
Dressing Rosie teaches children to dress themselves. Buttons, poppers and buckles for little hands to practise on.

Build Your Own Bulldozer, at Early Learning Center
Vehicles designed to be taken apart and built up again, as many times as you like. With a battery-operated screwdriver to loosen and tighten and nuts and bolts.

V. Smile Bob The Builder Game, at ELC.co.uk
Join Bob the Builder on a very busy day as he makes repairs and hunts for tools! As children help their favourite animated friend, they engage in exciting games and activities that teach key preschool skills like letters, counting, patterns, shapes and more. <br><br>Children help Bob make it through his busy day repairing roofs, painting pipes and finding tools by matching shapes, practicing hand-eye coordination and identifying letters, objects, colors and patterns in six learning adventures. Four shorter arcade-style games, focused on shapes, counting, colors and letter order, keep preschoolers on target with their learning. Providing hours of fun game play, this V. Smile smartridge works with all V. Smile Learning Systems.<br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

Springwood Farm Skittles, at The Early Learning Centre
Be bowled over by these wooden farm animal skittles: lamb, rabbit, cow, chick, duck and donkey. Comes with two wooden balls.

Manic Martians, at ELC.co.uk
Wait for the Manic Martians to pop out of the crater then bop them on the head with your hammer. A game for 2 players that is great for kids and adults. It also makes a great present to take to a birthday party. Requires 1 x C battery.

TP Washington Trampoline - 14ft, at ELC
The 14 feet diameter Washington trampoline offers excellent value and hours of enjoyment. Its circular design naturally directs the jumper into the centre of the mat. With a sturdy frame of galvanised steel, top quality pads that retain their cushioning ability, and a soft weatherproof mat with secure toggle fastenings.

Bull, at ELC.co.uk
Plastic bull

Harry & His Bucketful of Dinosaurs Book, at Early Learning Centre
Five roaringly good adventures at an irrestible price, there really is no better story book for all dinosaurs fans.

Deluxe Swing Seat, at The Early Learning Center
Tough moulded seat with height adjustable ropes. Compatible with the TP Navigator swing frame. This seat does fit previous Early Learning Centre swing frames, provided that the original fittings have been retained. HOME DELIVERY ONLY.

V.Smile Learning System - Orange, at Early Learning Center
Number one selling educational console teaches English, maths, logic, science and more through the TV. With joystick and learning game. Comes with Thomas the Tank Engine game. Requires 4 x AA batteries or 9V adaptor.

Cool Keyboard, at Early Learning Centre
Packed with features, this keyboardcan create all sorts of sounds. Your child can play tunes with the 24 keys, add rhythms, pick instrument sounds, record tunes and play them back.

Policemans Helmet, at Early Learning Centre
With flashing light and realistic siren sound. Batteries included.

Tambourine, at The Early Learning Centre
Bright triangular tambourine to tap, beat and shake.

For over 30 years, Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Centre's passion for learning through play and commitment to quality make Early Learning Centre toys as relevant to today's children as those of 30 years ago.

Early Learning Centre is much more than just another toy store, and at the Early Learning Centre website you quickly discover what makes Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Centre stand out from all the rest. Whatever you decide to buy from Early Learning Centre - you certainly won't be disappointed!