For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Much more than simply just another toy store, ELC UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, ELC produce some of the most fun and creative toys that you can buy. When you shop online at ELC you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at ELC: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

ELC Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at ELC is lots of fun - and you're sure to want to go back again and again!

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you'll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

Dinner Set, at The Early Learning Center
Prepare for a fantastic banquet with this elaborate dinner set. Contains 43 pieces.

Old Macdonald'S Soundtracks Game, at ELC
The listen and match sing along game for 1 - 2 players. Encourages listening, concentration and matching.

Brush Set, at ELC
Five brushes in different shapes and sizes.

Fisher Price Smart Cycle Software, at The Early Learning Center
Software that plug into Smart Cycle for Extended play - Software include: Dora's Jungle Safari, Sponge Bob's ocean adventures, Hot wheels, Barbie, Dinoland (All QUEENS ENGLISH)<br><br>Each game costs £18. Lucky dip surprise.

Make Your Own Teddy, at The Early Learning Centre
Incredibly cute kit with teddy body, stuffing, clothes, and birth certificate.

Rush Hour Traffic Jam Game, at Early Learning Centre
A great one-player game. Perfect for long journeys in slow moving traffic.<br><br>By sliding the vehicle shaped blocks cunningly around the grid you learn to negotiate a series of increasingly mind-bending traffic jams. If only the M25 was as much fun!<br><br>Encouraging sequential thinking and spatial awareness young drivers have to negotiate 40 challenges of increasing fiendishness, with 4 levels of play from beginner to expert. The objective is to escape the grid by just moving blocks forward or backwards until your route is clear. <br><br>Comes with a neat travel bag - so no chance of losing pieces in the car. <br><br>

Ready Mix Paint Red, at Early Learning Centre
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Baby Millie Doll Black, at Early Learning Center
She laughs, cries, sucks her bottle and sleeps just like a real baby. Millie comes with a bottle, pillow and comforter. Height 46cm.<br><br>Unfortunately the free cradle offer advertised in the catalogue has been discontinued due to lack of stock availability

Picture Word Cards, at The Early Learning Centre
This teaching activity contains 40 jigsaw cut cards designed so that only the correct words and pictures will fit together.

HappyLand Emergency Set, at Early Learning Centre
Set of 5 figures from the three emergency services and a police dog too!

Baby IQ The World Around Us DVD, at Early Learning Center
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

15" Ceratosaurus, at ELC.co.uk
Ceratosaurus

Maisy Mermaid Float Tube, at Early Learning Center
Inflatable fun in thewater with Pirate Pip and Maisy Mermaid

10ft Amsterdam Trampoline Cover, at Early Learning Center
Made from PVC with drainage holes and an elasticated hem. Keeps the trampoline clear of dirt and garden debris.

Play Buttons, at ELC.co.uk
A jar of 50 bright buttons to sort, stack and thread.

1st Trainer Swimseat, at The Early Learning Centre
Stable and secure seat for confidence, with pillow back for comfort. Max weight 12.5kg.

Soft Stuff Bright Tubs, at Early Learning Centre
4 tubs of bright Soft Stuff with integral cutters and moulds.

Touch And Feel Bugs Lift Out Puzzle, at ELC.co.uk
Puzzle with four chunky, textured lift-out pieces.

Clock Face, at Early Learning Center
Learning to tell the time can be fun with this colourful clock face and moving hands.

Blossom Farm Chester Chick, at The Early Learning Centre
Large and cheerful chick with lots of textures and crinkles for baby to touch and hear. Plus vibrating mini chick. Lovely to cuddle.

Artist Paper - White, at The Early Learning Centre
Paper for all your artistic needs.

Sponge Painting Kit, at Early Learning Centre
Sponge painting is easy and fun, just let your imagination run. Contains 10 sponges, 1 sponge roller, 3 bottles of paint and a bowl.

Teaching Watch Boy, at The Early Learning Center
Learn to tell the time with this funky watch.

Maisy Mermaid Swim Ring, at ELC
Mermaid design inflatable ring.

Stacking Cups, at ELC
Stack and sort the ten brightly coloured cups. The cups are also ideal for scooping, moulding and creating imprints. They can be used anywhere - in the bath, sandpit, or just on the floor.

Wooden World Battery Operated Steam Loco, at The Early Learning Center
This traditional steam engine chugs along with 2 carriages following.

Thomas & Friends Edward The Great Set, at ELC
Inspired by the popular ''Edward the Great'' story Re-enact the episodes exciting race with the unique versions of Edward and Spencer. This 29 piece set also includes an exclusive Duke and Duchess Coach car and an exclusive furniture cargo car.

Video Journal, at ELC
Girls, put down your old diary and start keeping an interactive journal! Create and customise your journal entries by capturing pictures and videos with the digital camera. Use the creative templates to express yourself through poetry and protect your privacy with the Hide button.

School Recorder, at Early Learning Centre
Black school recorder with black case.

Blossom Farm Buggy Arch, at ELC
A portable travel arch that fits on the car seat or buggy. Features all your favourite Blossom Farm friends.

At the ELC Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible ELC range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at ELC, UK:

ELC Home Page Bouncy BallsWooden Cut &Amp; Play Sandwich SetBlossom Farm Pogo PuppyNurses Medical CaseSpace &Amp; Robo PoppersFisher Price Amazing Animals PigNatural Artists Seasons Felt SetOn The Farm PuzzleBallerina Doll Making KitPassword JournalCordz Ultimate Art StudioReady Mix Paint BlackEnergy Power Pom PomsClick Clack CaterpillarJcb Dumper TruckCash Register &Amp; ScannerSoft Stuff Bumper Activity JarSakura The RobotMi Digi WorldBlue Cosmic Light ScooterClay Colour 2kgPotters WheelThomas &Amp; Friends Deluxe Track SignalWooden Trike And TrailerSnakes &Amp; Ladders And LudoGlitter CardsReady Mix Paint RedWhat Is The Time? Pink ClockVanity Table &Amp; StoolTell The Time