The Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Centre Direct offers you the convenience and choice of home shopping, from the The Early Learning Centre website. To ensure your safe-shopping experience at The Early Learning Centre, you can also rest assured that The Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

All The Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Centre website you'll discover a number of awards The Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Centre difference for yourself, at The Early Learning Centre website - you won't be disappointed.

Why we like The Early Learning Centre, UK:

• The Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Centre prices are always excellent, and The Early Learning Centre customer services are always happy to help!
• The Early Learning Centre has years of experience in its field - the The Early Learning Centre online shopping experience is testament to that.
• The The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Centre, it's a no-brainer!

Diving Adventure, at Early Learning Centre
Help the brave dive team sail the boat, then dive into the abyss. Follow the lights to discover weird moving deep-sea creatures. Use the net to trap specimens but beware gaping jaws and giant tentacles.

Megabloks Maxi Fill & Dump Wagon, at ELC
Transport your blocks around theroom, and dump them out when you're ready to build. With big wheels at the front, sturdy tipping block container and 40 big Maxi Blocks.

Baby IQ Baby's 1st Word DVD, at ELC.co.uk
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

Recreation Mats - 4, at ELC
4 interlocking foam playmats for indoor or outdoor use. Each mat is 62 x 62 cm.

Small Playtable, at ELC
Sturdy wooden play table for your toys. Easy self assembly

Wooden Stampers, at Early Learning Centre
Great for making fun patterns. Assorted designs, lucky dip!

Cup Cake Baby Girl - 30cm Black Doll, at Early Learning Centre
A 30cm soft-bodied baby dol. Sit her up and she will open her eyes, lay her down and she will go to sleep.

Science Museum Crystal Mining, at ELC.co.uk
Let your child discover the wonder of geology as they dig away at the rock to uncover eight natural crystals with this amazing Crystal Mining kit.<br><br>The beauty and form of the crystals they uncover from the rock will captivate them, so it’s a fantastic way of learning about minerals and crystals in a totally engaging way.<br><br>Once all the crystals have been excavated, your expert Geologist can announce to the world their important discoveries and then create an impressive display to show them off.<br><br>Approximate size of crystals range from 15mm – 20mm

Helmet, at Early Learning Center
Use this helmet to protect little heads from bumps and bruises while skating.

Glow in the Dark Shark, at Early Learning Centre
Build a Great White shark from the inside out. From grisly guts to awesome jaws this fun and educational, dissectible model will teach kids a fin or two. The shark’s tooth base pulses with a soothing blue/green light, and the bones will glow independently in the dark. The back of the model shows the skin and all the pieces snap easily together. The booklet is bursting with fun facts about our toothy friends. <br><br>Length 32cm approx<br>Height 17cm approx<br>Width 12.5cm approx (base)<br>

Wooden Rocking Horse, at The Early Learning Centre
Bright and sturdy rocking horse, to encourage your baby to rock for themselves. Made from forest friendly wood.

Thomas & Friends - Percy The Small Engine, at The Early Learning Centre
A happy little chap, Percy is quite content puffing around the yard. He has a solid wood body and chassis with painted details, complete with front and rear magnets.

Creation Station, at Early Learning Centre
Simply shoot your videos whilst connected up to your PC using a USB cable (included). Use the green screen so you can video and then edit the backgrounds to your tastes. Send your video to www.youtube.com with a single click. You can even make your own karaoke videos or play in your own video games! For 7 and years and over.<br><br>23cm x 29cm x 20.5cm (h x w x d)

Pink Soft Ball Pack, at ELC
Pack of three small soft balls.

Flower Pop up Round Tent, at ELC.co.uk
Enjoy hours of endless fun in this beautiful flower pop up tent. Compatible with theELC tunnel.

Fisher Price Snap n Style Elena, at The Early Learning Centre
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

HappyLand Chocs Away Airport, at ELC.co.uk
Touch down at HappyLand Airport. Includes control tower, plane, helicopter, motorcycle, 3 characters and playmat.

Disco Dude Microphone - Blue, at The Early Learning Centre
Microphone with stand, disco light, volume control and sound effects. <br><br> Requires 4 x AA batteries.<br><br>Designs may vary.

Micro Scooter - Blue, at Early Learning Centre
Lightweight micro scooter suitable for children from 3 years

Crawl And Roll Mirror, at Early Learning Centre
Push along this light-up mirror, and crawl after it. Listen to the music, and check out the gorgeous baby inside as the mirror spins around.

HappyLand Post Office, at Early Learning Center
Mrs Morris and Postman Percy are always working hard in the post office to deliver your post on time.

V-Tech Dora Globe Trotter, at Early Learning Centre
Explore the world with Dora and Boots! Play in stand-alone mode to learn continents, oceans, animals and more or hook-up to the TV to open up an endless world of interactive learning fun through a cartoon style environment. Lots of age appropriate curriculum including letters, numbers and adventure learning games that teach places, animals and problem solving skills. All activities controlled by a fun Dora joystick for easy control. Features the real voices of Dora and Boots.

Firefighters Water Squirter, at The Early Learning Center
Water squirter to help out when your little firefighter is on duty. Accessory for the firefighter outfit, available separately.

Animals Snap Cards, at ELC
Pairs of large animal cards for the classic family game. Good for playing together, encouraging fast reactions and helps develop numerical skills.

Snow Angel 18-24 Months, at ELC.co.uk
White (with a hint of pink) dress with wings, designed specially for snow angels.

Aquadraw Thomas Mini Mats, at The Early Learning Centre
Simply fill the pen with water and children can aquadraw their favourite Thomas characters in colour. No mess no fuss and it's impossible to go out of the lines, ideal for very young children taking their first creative steps. Scenes magically fade to colour over and over again. Great for travel fun too. Each pack contains 4 different scene cards and 1 aquadraw pen.

10ft Amsterdam Trampoline Cover, at The Early Learning Center
Made from PVC with drainage holes and an elasticated hem. Keeps the trampoline clear of dirt and garden debris.

Light & Sound Farm Tractor, at ELC
Put in a driver to hearphrases and press the button for engine noises. Load up the trailer with the animals and drive them round the farm.

Fairytale Castle, at Early Learning Centre
Play out your Fairy tales in this beautiful castle that opens up. Comes with 1 x Castle, 1 x Bed, 2 x Chairs and 5 x Figures.

Wave Pool, at ELC
Simple paddling pool for sitting, playing or making waves.

Buying direct from The Early Learning Centre Toy Store website saves you money. With the The Early Learning Centre bulk-buying power The Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Centre Online.