ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

At the ELC Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible ELC range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at ELC, UK:

ELC Home Page Pop'N'Snap Vehicle Project LabThomas The Tank Engine XylophoneDigital Metal DetectorBullChristmas ConfettiMamas &Amp; Papas Polaris Sportsman 400Dig A Glow Dino - T-RexLunar Jim ScooterAction Books Detective Tool KitMagnetic Frames15&Quot; T-Rex DinosaurPastel Wood JarsWalrusHugo Rag DollKidBuild N Go ThomasBosch WorkbenchGigantic Farm Animals Floor PuzzleRavensburger Puzzleball - Illustrated World MapThomas &Amp; Friends - Toby The Tram EngineTimes Tables DvdArt Centre - RedTp Straight SlideMermaid WonderworldHappyland Harbour LighthouseNursery Rhymes CdHappyland Rose CottageThat'S Not My Pony BookFunny Faces GameWave Pool

For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Hairbrush Set, at Early Learning Centre
Pink brush, comb and mirror set plus pretty hair scrunchie.

Hair Tie with 2 Clips, at The Early Learning Center
A perfect little gift. Assorted colours, lucky dip!

Green Dino Rescue Car, at ELC.co.uk
Tough vehicles to rumble round the Dino Adventure Set. Requires 1 x AA battery.

Peek-A-Boo Garden, at ELC
Garden creatures pop up when knobs are twisted, pushed, pulled or turned.

Blossom Farm Pat & Splash Mat, at ELC
Encourage your baby to touch and watch the floating characters. Great for bashing!!

Water Splash & Slide, at Early Learning Centre
Attach your garden hose using the strap, and create a fantastic water slide in your garden. L495 x W86cm.

Wooden World Carry Case, at Early Learning Center
Zip-up case with handle and strap for travelling or storage.

Sizzlin' Kitchen with £30 of free accessories, at The Early Learning Centre
Loosen the apron strings and let the children cook up a storm with this designer kitchen. It features a cooker with turning dials, dishwasher and sink, storage rack for plates, side tables for food preparation plus pots, pans and cutlery. <br><br><b>Star Buy offer - </b> Free accessory set includes 50-piece set of cutlery, crockery, utensils, pots and pans. Please note: Discount codes are not valid onStar Buy offers.

Tiddler Book, at The Early Learning Center
This little fish has a very big imagination! Every day, Tiddler is late for school, and every day he has another tall tale for his teacher. But did he really ride a seahorse? Did he really meet a mermaid? And who will believe him when he really does get captured in a net? <br>Another classic from the prize winning team that brought you The Gruffalo.

Nick Baker Bug Hunting Explorer Kit, at Early Learning Centre
Wildlife expert Nick Baker has developed this fabulous Explorer Kit to help your child learn about bugs, beetles and mini-beasts the fun way – by getting out there and observing them. <br><br>A range of quality field equipment is provided, including a field lens, magnifying pot, observation boxes and special ‘bug tongs’. There’s also an illustrated Explorer Guide packed full with activities, hints and tips. <br><br>Nick’s enthusiasm is infectious and his passion for wildlife cannot fail to rub off on your child. Any patch of garden will throw up endless surprises and delights. Your child will soon discover that creepy crawlies are among the most fascinating creatures on Earth. <br><br>Observation pots range from approximately 3cm to 6.5cm in diameter<br>Observation boxes approximately 5cm x 3.5cm x 1.5cm<br>Bug tongs approximately 22cm long<br>

Bath Toy Tidy, at ELC
Large storage net with starfish shaped vinyl suckers.

This Little Piggy Book, at ELC.co.uk
Five adorable piggy faces top each finger of velour glove puppet that features a small board book attached to the palm. making the entire puppet self-contained and perfect for reading aloud.

Silk Painting, at ELC
Create 2 silk painting trinket boxes, a notebook cover and two greetings cards with this introduction to silk painting. Simply brush on the paint and it flows to the printed outline to give really professional results.

Rulers of Doom, at The Early Learning Centre
The all-powerful King of the Tower of Doom, and the high Dark Knight on his jet-black horse.

Big City Rescue Station, at The Early Learning Centre
Tackle every emergency with this fantastic five-vehicle rescue station. Shoot the three emergency vehicles down the ramp, launch the lifeboat into rough seas and lift-off the chopper to coordinate the whole team from above. Requires 3 x AA batteries.

Leappad Madagascar Book, at The Early Learning Center
Escape from the Central Park Zoo with Alex, Gloria, Marty and Melman in a wild jungle adventure! It's a rollercoaster ride that ends up turning their lives upside down when they are marooned on the exotic island of Madagascar. This book teaches animal facts, "hello" and "goodbye" in 9 languages, short and long vowels, spelling, parts of speech, addition and subtraction and geometry.

Jolly Songs Book & Cd, at ELC
CD with a song set to a popular tune for each of the 42 letter sounds.

Solar System Mobile, at Early Learning Center
Feed your child’s dreams of space exploration with this solar system mobile. <br><br>Your child can build the planets (no sticky glue required), paint them with the luminous paint provided, and then hang them up in the right order around the glowing sun. <br><br>The mobile’s glow-in-the-dark paint just needs a minute of ‘charging’ in light to give a reassuring glow. Now your child will know their Venus from Saturn, and challenge you to a game of name that planet.<br><br>

Baby Scribbler - Pink, at Early Learning Center
Even the littlest hands can easily use these chunky stamps, pen and roller (thatclip in for easy storage) to create pictures of knights and princesses. Then youcan clear the screen with the automatic return eraser.

Thomas & Friends Turntable Bridge, at The Early Learning Center
Bridge rotates so trains can travel above and below. Stop signs pop up to direct traffic in all directions.

Clay Colour 2kg, at Early Learning Centre
Get modelling with this collection of 4 brightly coloured clays

Chunky Wooden Train & Carriage, at The Early Learning Centre
Painted wooden train that younger children can push along, take apart and play with the pieces. Older ones can design and build their own train with the colourful shapes.

Wooden World Steam Engine, at Early Learning Center
Cool Steam Engine with sounds. Batteries included.

Natural Artist Red Paint, at The Early Learning Centre
This bottle is made from PET plastic (a plastic that is easy to recycle) 25% of which is recycled PET. This bottle can be washed out and taken to your nearest recycling centre.

Make Your Own Coloured Cards, at The Early Learning Centre
A pack of 10 coloured cards and 10 coloured envelopes. Made from forest friendly paper.

The Snail And The Whale Book, at Early Learning Centre
This is a tale of a tiny snail And a great big grey-blue humpback whale. One tiny snail longs to see the world and hitches a lift on the tail of a whale. Together they go on an amazing journey, past icebergs and volcanoes, sharks and penguins, and the little snail feels so small in the vastness of the world. But when disaster strikes and the whale is beached in a bay, it's the tiny snail who saves the day.

My First Tambourine, at The Early Learning Center
Bang and shake this bright tambourine.

Ready Mix Paint Black, at Early Learning Centre
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Thomas & Friends - Rescue Hospital, at Early Learning Centre
Press the Helipad and out pops the ambulance. Includes helicopter and ambulance. A great addition to your Thomas & Friends collection.

Leapster Ratatouille Game, at Early Learning Center
Cook up a storm with Remy, Emile, and Linguini as you learn essential reading skills! Sort food, catch ingredients and ride rapids in the Paris sewers as you help Remy accomplish his dream of becoming a great chef!<BR><BR>Teaches: Phonics Skills, Word Building, Matching, Food Groups and more!

Why we like ELC, UK:

• ELC UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC prices are always excellent, and ELC customer services are always happy to help!
• ELC has years of experience in its field - the ELC online shopping experience is testament to that.
• The ELC Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC, it's a no-brainer!