Much more than simply just another toy store, The Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Centre is lots of fun - and you're sure to want to go back again and again!

All The Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Centre website you'll discover a number of awards The Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Centre difference for yourself, at The Early Learning Centre website - you won't be disappointed.

For over 30 years, The Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Centre's passion for learning through play and commitment to quality make The Early Learning Centre toys as relevant to today's children as those of 30 years ago.

The Early Learning Centre is much more than just another toy store, and at the The Early Learning Centre website you quickly discover what makes The Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Centre stand out from all the rest. Whatever you decide to buy from The Early Learning Centre - you certainly won't be disappointed!

Graco 3 Wheeler Buggy, at The Early Learning Centre
Trendy three-wheeler for off-road adventures. Will give a doll the smoothest ride however bumpy the ground is.

Helmet, at The Early Learning Centre
Use this helmet to protect little heads from bumps and bruises while skating.

Play And Learn Robot, at Early Learning Centre
Press the button to hear robot sounds and see lights flash. With parts that click as you move them, and beads to push around.

TP Explorer Palace Play Den, at ELC.co.uk
Made to fit the Explorer Frame, with two roll-up doors and mesh windows. Easy to put on and easy to take off.

Blue Personal Stero, at The Early Learning Centre
This sturdy personal stereo is for cassettes. It has chunky buttons, an autostop and volume limiter. Great for music or stories on the go.<br><br>Requires 2 x AA batteries.

Paint Your Own Car Money Box, at Early Learning Center
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Jungle Beat Set, at The Early Learning Center
The seven pieces of jungle themed instruments comprise a crocodile flute, a jungle drum with neck strap and two drumsticks, a monkey tambourine, two parrot maracas and two frog castanets. This percussion set supports the National Curriculum Key Stage 1 Music.

Plate Painting Kit, at Early Learning Centre
Feed your child’s creativity with this fabulous plate-painting kit. You’ll find everything needed to design, make and display unique pieces of art, including two blank porcelain plates with stands, a paintbrush and paints. <br><br> Embarking on an exciting artistic adventure, your child will learn to mix new shades from primary colours and create their own designs, leaving them with a special sense of achievement as well as something lasting of which they - and you - will be proud. <br><br>The strong acrylic paints are durable once dry but for extra staying-power the plates can be baked in a cool oven. <br><br>The impressive finished pieces make charming ornaments or distinctive gifts for admiring family and friends.<br><br>Plates 15cm in diameter<br><br>Not intended for food serving!

Blossom Farm Light Up Cot Pal, at The Early Learning Centre
Soft and friendly two-in-one puppy hangs on the side of the cot. His nose glows when his ear is pressed. Unfold the puppy's body and he becomes a soft cushioned playmat for even the youngest baby to enjoy some floor time. Requires 3 x C batteries.

My First LeapPad Cars Book, at ELC.co.uk
Double-sided books with a fun storyon one side and interactivities on the other.

Shopping Game, at Early Learning Centre
Take turns to fill a vanwith magnetic foods in this memory game.

TP Explorer Climbing Frame, at Early Learning Centre
Turn your garden into an Adventure Playground and get your little monkeys climbing. The brilliant TP EXPLORER climbing frame grows from toddler height to full height at no extra cost - just by adding leg extensions. The climbing frame is the base unit of the TP Explorer - add extensions to get even more play value. <br><br>Climbing frame at toddler height is 140cm high x 175cm wide. At full height, the frame is 200cm high and 210cm wide.

Geomag Multicolour - 70 piece set, at Early Learning Center
Multi award-winning Geomag is one of the most creative construction systems in the world. Using the power of magnetism, plastic-coated metal rods and steel spheres combine to create extraordinary structures that not only look fantastic but demonstrate the laws of physics, geometry, engineering and architecture too. <br><br>With 70 pieces in four bright, bold colours, this extensive set offers a whole world of possibilities. Create 2D and 3D structures, and even spinning models that have a life of their own.<br><br>Building with Geomag encourages dexterity, creativity and logical reasoning. And it’s so fun and satisfying it will engage the whole family. Have a go – you’ll soon see the attraction. <br><br>

Large Cheetah, at Early Learning Centre
Large Cheetah

Musical Activity Set, at ELC.co.uk
4 musical rattles make different sounds and clipping them together makes a jingly tambourine.

Water Splash & Slide, at Early Learning Centre
Attach your garden hose using the strap, and create a fantastic water slide in your garden. L495 x W86cm.

V-Tech Dora Globe Trotter, at ELC
Explore the world with Dora and Boots! Play in stand-alone mode to learn continents, oceans, animals and more or hook-up to the TV to open up an endless world of interactive learning fun through a cartoon style environment. Lots of age appropriate curriculum including letters, numbers and adventure learning games that teach places, animals and problem solving skills. All activities controlled by a fun Dora joystick for easy control. Features the real voices of Dora and Boots.

Dig a Glow Dino - T-Rex, at Early Learning Centre
Now your child can experience the thrill of palaeontology. They’re guaranteed to make a great find – without spending decades digging in a desert.<br><br>Using the special tool, your child can scrape at the plaster block to uncover the 12-piece T-Rex skeleton. Then follow the instructions to build the skeleton, and turn off the lights to see it glow. <br><br>This is a great gift for young dinosaur explorers. Looking at museum dinosaur skeletons is even more exciting when you’ve unearthed and proudly displayed your own at home.<br><br>Completed skeleton approx 19cm tall & 20cm long.

Summer Room, at Early Learning Center
Add an extra dimension to your summer cottage with this tie-on fabric summer room. It encloses the bottom of the Cottage, making it an ideal place to sit with your friends. <br><br> This product fits only with the Summer Cottage. It does not fit withthe Summer Terrace. Colours may vary.

TP Kingswood Green Crazywavy Slide, at Early Learning Centre
The Crazywavy slide makes for a fun exit. Its handles securely attach to the Kingswood Low Tower at low or high height (shown at low height in the picture), so it can be used by children as young as 12 months up to 10 years as you expand your Kingswood play system.

Monkey Puzzle Book, at ELC
I've lost my mum! Hush Little Monkey, don't you cry, I'll help you find her, said Butterfly. But somehow Butterfly keeps getting it wrong. Will Monkey ever find his mum?

University Of Cambridge Radio Kit, at Early Learning Centre
Unlock the secrets of electronic circuits and radio transmissions with this Build Your Own FM Radio set.<br><br>All wires, terminals, nuts and screws are included. What’s more, the simple construction allows connections to be made safely without soldering. Just follow the clear step-by-step instructions, turn on and tune in.<br><br>The finished radio will be able to pick up the entire FM spectrum. <br><br>As well as being great fun to make, the kit is an excellent study aid to supplement your child’s learning at school. They’ll understand just how radio waves are transmitted and received. There’s nothing more rewarding then picking up that first signal. <br><br>Finished radio approximately 18cm x 22cm

Billy Goat, at Early Learning Centre
Selection of favourites to inhabit the farmyard.

Street Mouse - Wireless TVR model, at The Early Learning Centre
Put the whiz into computer whiz kid. A realistic licensed replica of TVR’s acclaimed supercar that is actually a fully functioning wireless 800 dpi optical mouse. With left, right, back and forward click buttons and a scroll wheel; its cool curvy styling and sculpted body are perfect for negotiating the twists and turns of the web. <br><br>The Wireless TVR has alloy style wheels, tinted windows and working blue LED headlights and links to your computer via radio frequency for a high degree of accuracy and reliability. No mouse mat needed.

Thomas & Friends - Rosie, at Early Learning Center
Rosie is a feisty engine.She loves copying Thomas.

Giant Alphabet Flash Cards, at ELC.co.uk
Big, bright flashcardsshowing the letters of the alphabet.

HappyLand Chocs Away Airport, at Early Learning Center
Touch down at HappyLand Airport. Includes control tower, plane, helicopter, motorcycle, 3 characters and playmat.

Disco Dude Microphone - Blue, at The Early Learning Centre
Microphone with stand, disco light, volume control and sound effects. <br><br> Requires 4 x AA batteries.<br><br>Designs may vary.

Monkey Puzzle Book, at ELC.co.uk
I've lost my mum! Hush Little Monkey, don't you cry, I'll help you find her, said Butterfly. But somehow Butterfly keeps getting it wrong. Will Monkey ever find his mum?

Junior Choice CD, at Early Learning Centre
This 60 minute CD is packed full of 21 favourite songs ranging from films and shows & TV themes through to fun nursery rhymes. Featuring songs such as Any Dream Will Do, Bob the Builder, Football Crazy and Puff The Magic Dragon there is something for everyone on this ‘choice’ CD.

The Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Centre Direct offers you the convenience and choice of home shopping, from the The Early Learning Centre website. To ensure your safe-shopping experience at The Early Learning Centre, you can also rest assured that The Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!