For over 30 years, The Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Center's passion for learning through play and commitment to quality make The Early Learning Center toys as relevant to today's children as those of 30 years ago.

The Early Learning Center is much more than just another toy store, and at the The Early Learning Center website you quickly discover what makes The Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Center stand out from all the rest. Whatever you decide to buy from The Early Learning Center - you certainly won't be disappointed!

The Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Center Direct offers you the convenience and choice of home shopping, from the The Early Learning Center website. To ensure your safe-shopping experience at The Early Learning Center, you can also rest assured that The Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Why we like The Early Learning Center, UK:

• The Early Learning Center UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Center prices are always excellent, and The Early Learning Center customer services are always happy to help!
• The Early Learning Center has years of experience in its field - the The Early Learning Center online shopping experience is testament to that.
• The The Early Learning Center Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Center!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Center, it's a no-brainer!

Fisher Price Amazing Animals Pig, at Early Learning Center
Teethable mouth and ears and clicking head and legs.Assortment includes a Tiger, Hippo, Crocodile, Panda bear, Cow

Stackable Storage Boxes - Blue, at Early Learning Centre
Keep playrooms tidy with this set of three colourful, wooden stackable storageboxes.

Leappad Madagascar Book, at ELC.co.uk
Escape from the Central Park Zoo with Alex, Gloria, Marty and Melman in a wild jungle adventure! It's a rollercoaster ride that ends up turning their lives upside down when they are marooned on the exotic island of Madagascar. This book teaches animal facts, "hello" and "goodbye" in 9 languages, short and long vowels, spelling, parts of speech, addition and subtraction and geometry.

Large Cheetah, at ELC
Large Cheetah

LeapPad LittleTouch System Blue, at ELC
From your first reading experience together to the independent toddler years, LittleTouch LeapPad learning system is designed to build early learning skills, with stories that come to life with the simple touch of a finger.<br><br>Includes a LittleTouch LeapPad starter book and activity cards with over 100 early learning activities that introduce ABCs, letter sounds, numbers, colours, shapes, reading readiness and more. <br><br>The LittleTouch LeapPad library of books allows learning and discovery to continue. Each book lets you choose from 3 learning experiences, each designed to keep your child engaged and stimulate development.

Kitchen Accessory Set - Free With Sizzlin' Kitchen, at Early Learning Centre
Fifty-piece set of cutlery, crockery, utensils, pots and pans. This accessory set is free when you buy the Sizzlin' Kitchen.

Maisy Mermaid Swim Ring, at Early Learning Centre
Mermaid design inflatable ring.

My First LeapPad System - Red, at The Early Learning Center
Two great ways to play, with aninteractive alphabet base and interactive book reader in one. Introduces pre-reading and pre-maths skills through fun stories and activites. Enjoy an interactive story then flip the book over for activities, games, music and more.

Christmas Sponge Painting, at The Early Learning Center
Sponge paining kit containing festive shaped sponges and seasonal coloured paint.

Walkie Talkie, at Early Learning Center
Outdoor adventurers can stay connected with these funky, chunky two-way walkie talkies. Powerful enough to transmit up to 60m (200ft) and with just three simple buttons the smallest members of the team should have no trouble keeping in touch. There’s a handy belt clip on the back too.

Walkie Talkie, at The Early Learning Center
Chat between rooms with real walkie talkies.Requires 2 x 9V batteries

Flower Pop up Tunnel, at The Early Learning Center
Collapse for easy storage and portability. Ideal for indoor and outdoor play. Compatible with (ELC) round tent and camper tent.

8 Fl Oz Bubble Mix, at Early Learning Center
Lovely jubbly bubble mix with bumpy bottles that are easier to hold with slippery hands.

Fisher-Price Viewmaster, at Early Learning Centre
Have fun with this tradional toy. Look through the viewmaster to see various images at the click of a button. This product can be used along side the Look and Learn Reels.

Paint Your Own Butterfly Money Box, at Early Learning Centre
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Singing Nursery Rhyme Book, at ELC
Sing along book with fun spinners and sliders. Six of your favourite nursery rhymes to choose from.

Make Your Own Christmas Cards, at The Early Learning Center
Includes 3 red cards, 3 green cards, 3 white cards and 9 envelopes.

Build Your Own Fire Engine Kit, at The Early Learning Center
Build your own easy to assemble fire engine, with a battery-operated screwdriverthat fits underneath the vehicle to make it move.

Thomas The Tank Engine Viewmaster, at ELC.co.uk
A Deluxe Boxed Gift Set based on the #1 Preschool licence: Thomas the Tank Engine. Set will include a specially decorated 3D Viewer, 3 Thomas Reels, and a Thomas 3D Reel Case.

Pink Camper Van, at Early Learning Centre
Ideal for doll family holidays! With kitchen, living and sleeping area and gingham curtains.

Wooden Trike And Trailer, at The Early Learning Center
Sturdy wooden trike with trailer to fill with toys. Great indoors and out.

Glockenspiel, at Early Learning Centre
Make plinkety-plonky melodies!

Activity Donkey, at Early Learning Centre
Colourful seaside donkey, full of fascinating textures.With wiggle toy, squeaky starfish, jingly octopus, mirror, squeaky seagull, shell teether and ribbon tail.

Wooden Rhythm Maker, at Early Learning Centre
Wooden tray withclacker, shaker and tambourine.

Electronics Lab, at ELC
Spark your child’s interest in electricity and boost their brainpower with this lamp-lighting buzzer-buzzing electronics set. <br><br>Your child can discover how electricity works with this advanced kit, which includes a clear electronics console board with fuses, resistors and much more.<br><br>The helpful full-colour 96-page handbook is packed with safety-tested experiments, such as creating alarm systems and dimmer switches. Also included is the Electronics Lab CD-Rom, enabling your child to perform all experiments on screen.<br><br>As your child grows, they can work through beginners’ and intermediate experiments to the more challenging advanced experiments, which are great fun for grown ups too – so prepare to turn your own dimmer switch off …<br><br>Electronics console L 30 cm x W 25 cm approximately

Science Museum Fingerprint Kit, at ELC.co.uk
Is your child a budding Inspector Morse or Sherlock Holmes? Are they always on the look out for left clues and ways of solving “crimes”? Then the Fingerprint Kit is the perfect gift for them to fulfil their detective dreams.<br><br>Every single person carries their own unique set of fingerprints, so now your child can discover who owns which ones and where they’ve been around the house.<br><br>They’ll love creating their own Detective ID card and fingerprints database, but just make sure you don’t get caught with your fingers in the cookie jar.<br><br>Storage box measures 15cm x 11cm

Crayola Colour Explosion White, at ELC.co.uk
It may look like ordinary white paper, but ColoUr Explosion White paper lets you make wild multicoloUred designs with just one marker! <br><br>Includes:<br><br><ul><li>20-Page Color Explosion White Tablet </li><li>3 Color Explosion Broad Line Markers</li><li>1 Outline Marker<li><li>1 Stencil Sheet</li></ul>

School Recorder, at The Early Learning Center
Black school recorder with black case.

Puzzle Trax Town, at The Early Learning Centre
Eight piece puzzle with a wind up vehicle. Piece the puzzle together to create a track for your car. Made from forest friendly paper.

Paint Your Own Dinner Set, at ELC.co.uk
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Buying direct from The Early Learning Center Toy Store website saves you money. With the The Early Learning Center bulk-buying power The Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Center Online.