The Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Center Direct offers you the convenience and choice of home shopping, from the The Early Learning Center website. To ensure your safe-shopping experience at The Early Learning Center, you can also rest assured that The Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Why we like The Early Learning Center, UK:

• The Early Learning Center UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Center prices are always excellent, and The Early Learning Center customer services are always happy to help!
• The Early Learning Center has years of experience in its field - the The Early Learning Center online shopping experience is testament to that.
• The The Early Learning Center Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Center!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Center, it's a no-brainer!

The Early Learning Center is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Center offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Center website.

The Early Learning Center online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Thomas & Friends - Bertie The Bus, at Early Learning Centre
Bertie's a happy bus, who is always pleased to collect his passengers.

Lazy Town Robbie Rotten Dress Up, at ELC.co.uk
Pretend to be Robbie Rotten with the Robbie Rotten Dress Up Set, which comes with Wig, Vest, Remote Control, Periscope and Slice of Cake. Periscope plays phrases and song, and its eyes light up during phrases.

My First LeapPad System - Pink, at ELC.co.uk
Engages pre-schoolers with fun stories and activities which teach phonics awareness, number recognition, shapes, colours, matching, music, songs and much more. Requires 4 x AA batteries.

Rhino, at Early Learning Center
Rhino

Poppy & Hugo House, at ELC.co.uk
First wooden dolls' house, with opening window shutters and door. Opens to reveal interior with chunky wooden Poppy and Hugo, plus bed, chair, table and flower.

Glockenspiel, at Early Learning Centre
Make plinkety-plonky melodies!

Pirate Captain Outfit, at Early Learning Centre
Three-piece piratecostume including hat, trousers and jacket with integral white shirt underneath. Perfect for pirates who enjoy playing captain. Fits pirates up to 116 cm tall.

LeapFrog Learn & Groove Zoo Ball, at The Early Learning Centre
Spin and bat the ball to hear letter names and animal sounds! 3 modes of play introducing animal names and sounds, the alphabet song and discovering cause and effect

Lunar Jim Umbrella, at The Early Learning Center
PVC Tinted Dome Umbrella featuring Lunar Jim, Rover, Ripple, Ted and Eco.

Wooden Shape Sorting Caterpillar, at ELC.co.uk
Help your child to recognise shapes and patterns with this Wooden Shape Sort Caterpillar.

Bosch Hammer Drill, at ELC
Hammer drill with realistic sounds, plus up and down motion, just like the real thing.

CSI Fingerprint Examination Kit, at Early Learning Center
The CSI Team need a new recruit! Must have a thorough knowledge of fingerprinting techniques, from examining crime scenes, to locating a suspect. All the help applicants need can be found in this cool kit. 8 fun activities designed to progress from rookie to expert status in no time at all. <br><br>Irresistible to young detectives and anyone with a fascination for invisible inks and UV lights.<br><br>

Picture Pairs, at Early Learning Centre
Twenty seven pairs of picture cards. Perfect for sorting and matching skills, which help with numerical developement.

Cars Smack Yak Vehicles, at ELC.co.uk
Get ready to rev up the fun with this plush toy inspired by the blockbuster movie, CARS.

Soft Stuff Alien Adventures, at Early Learning Centre
Includes alien extruders, rollers, cutters, playmat and Soft Stuff, all in a rocket-shaped jar.

Dolls House Bathroom, at ELC
This beautiful bathroom includes a shower cubicle, wash basin, bath, toilet andother bathroom accessories.

Thomas the Tank Engine Xylophone, at Early Learning Center
Read and play this musical book.

Animal Hide & Seek Book, at Early Learning Center
In a large format with flaps as well as textured patches, this book introduces the characters from Apple Tree Farm to young children. The use of textures adds a different dimension to sharing books with babies and toddlers. As each page is turned, a different texture is waiting to be discovered.

Sweet Princess 3-4 Years, at The Early Learning Center
Softest pink shimmery dress with flower detail at waist, headdress and matching silky bag.

40 Chunkie Chalks, at Early Learning Centre
In a wide range of pastel colours and white.

Vehicle Pop up Round Tent, at Early Learning Centre
This durable pop up round tent is perfect for indoor and outdoor play and collapses for easy storage. Compatible with the ELC tunnel.

My First Art Desk - Blue, at The Early Learning Centre
This curved table and stool turns any space into a children's art studio. With four paint pots, ten crayons, two fabric pouches, paper roll with magnetic ruler to hold down paper, and recess for pens and pencils.H50 x W80 x D60cm, Stool H27cm.

V. Smile Dora Game, at Early Learning Centre
Let’s help Dora and Boots find the missing parts of the Air-Car-Boat-Mobile for Tico before Swiper the Fox gets them first. To find the parts and fix the mobile, kids will use number patterns, match shapes, identify colors, use logic skills, and match animal tracks. Along the way kids will get items to solve problems from Dora’s backpack. To out-smart Swiper and complete the Fix-It challenge, kids must complete 8 games in the Learning Adventure mode. <br><br>The games range from matching shapes to fix the boat, to using logic to cross bridges & move balls. The Learning Adventure games also enhance spatial skills and hand-eye coordination. Four shorter Learning Zone games focus on colours, counting, animal sounds and directions to keep kids on target with preschool skills. <br><br>Teaches spelling, counting, animals, logic, colours, shapes and problem solving. <br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

Small UV Suit - Blue, at The Early Learning Centre
Protects from sunburn and harmful UV rays. With 50+ UV protection. (1-2 years)

Wooden Rocking Horse, at The Early Learning Center
Bright and sturdy rocking horse, to encourage your baby to rock for themselves. Made from forest friendly wood.

LeapPad LittleTouch System - Pink, at Early Learning Center
From your first reading experience together to the independent toddler years, LittleTouch LeapPad learning system is designed to build early learning skills, with stories that come to life with the simple touch of a finger.<br><br>Includes a LittleTouch LeapPad starter book and activity cards with over 100 early learning activities that introduce ABCs, letter sounds, numbers, colours, shapes, reading readiness and more. The LittleTouch LeapPad library of books allows the learning and discovery to continue!<br><br>Babies grow so quickly, and the LittleTouch LeapPad learning system is designed to grow with them! Each book lets you choose from 3 learning experiences, each designed to keep your child engaged and stimulate development.

Soft Stuff Bumper Activity Jar, at Early Learning Centre
Filled with cutters, moulding tools, rollers and Soft Stuff.

Skull Island, at ELC.co.uk
Who dares sail into theskull cave? Fierce rocky outcrop with portcullis jaws, platform for pirates to guard, and rickety ladder across to the pirate landing stage. Pirates available separately.

Doll House Living Room, at Early Learning Center
Your doll family can relax in this modern living room with sofa, two armchairs,sideboard, flat screen television, table, rug, flower pot and plant.

TP Kingswood Short Steps, at Early Learning Centre
A two step wooden ladder to make access to the Kingswood Low Tower even easier for little ones.

At the The Early Learning Center Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible The Early Learning Center range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at The Early Learning Center, UK:

The Early Learning Center Home Page Forest Friendly Paint BrushesFisher Price Shake &Amp; Go Crash Up Speedway15-Piece Tea SetBouncy BallsBob The Builder Whizware GameChester Rocking HorseBug BuddiesDressing TableWooden Island KitchenBaby Scribbler - PinkCup Cake Baby SlingLeapster Noddy SoftwareThomas &Amp; Friends Jeremy &Amp; The Airfield SetBlossom Farm Pogo Puppy Blanket4&Quot; Mercedes Benze DiecastFirst Picture Nursery RhymesCorral T RexWind Up TurtleDream WeaverSoft Stuff Racing CarPull &Amp; Go DragonScary Soap ScienceParty InvitationsActivity CaterpillarThomas &Amp; Friends - Rolling Crane14ft Washington Trampoline CoverUniversity Of Cambridge Radio KitNatural Artist Chunkie ChalksLeapfrog Learn &Amp; Groove Zoo BallWooden Tractor