Buying direct from ELC Toy Store website saves you money. With the ELC bulk-buying power ELC cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC Online.

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you'll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Blossom Farm Pogo Puppy Blanket, at Early Learning Centre
Soft and comforting blanket for your baby to hold. With crinkly ears and knots to touch and feel. Plus a fabric strap so you can secure it to the buggy or car seat.Machine washable.

Apron Small - Flowers, at ELC
Lovely aprons to protect your child's clothes from becoming part of the artwork. Wipe-clean surface. <br><br>Small (L35cm, W94cm)

Walrus, at Early Learning Centre
walrus

Cleaning Set, at Early Learning Centre
Four-piece set: broom, mop, dustpan and brush.

Light & Sound Octopus Rattle, at Early Learning Centre
With textured teethable legs, rattles, lights and sounds.

Junior Loader, at Early Learning Centre
A great value chunky plastic Loader for indoor, outdoor, or sand play fun.

Foam Floor Puzzle, at Early Learning Centre
48 durable foam pieces to create an exciting jungle scene. Can also be used as aplaymat. Available in March.

Carrots The Donkey, at Early Learning Centre
Soft rocking donkey on stylised white washed bow rocker. With soft suedette saddle and wooden handles and removeable footrests. Put the carrot to his mouth and hear him munch. Crinkle material in his bendy ears.Suitable from 12 months approx. Seat height 44cm.approx

Blossom Farm Chirpy Chick, at The Early Learning Center
Soft fleece plush, press his tummy to hear chirping sounds.

Singalong Personal CD Player - Pink, at Early Learning Center
This portable CD player comes with headphones for listening to music or story CDs. Or plug in the microphone to hear the music and your singing through a speaker (not through the headphones).Requires 2 x AA batteries.

Dungeon Of Doom, at ELC
Dark dungeon to trapand store foolhardy attackers. With balcony for victors to survey their land, trap-door dungeon to surprise attacking warriors and rope ladder to wind up. Plus a hanging cage in which to swing prize prisoners until they feel a bit sick.

Vehicle Pop up Camper Tent, at Early Learning Centre
This funky vehicle pop up camper tent is compatible with the ELC tunnel. Suitable for indoor and outdoor play. The camper tent conveniently collapses for easy storage and portability.

Glue - 250ml, at ELC.co.uk
Ideal for sticking paper and card.

Castle Base Mat, at ELC.co.uk
The perfect setting for the castle, with surrounding moat.

Lunar Jim Moon Explorer Rover, at Early Learning Centre
This 25cm-tall Rover wags his tail and ears, flashes his eyes and rotates hishead 90 degrees in each direction. Press the button on his leg to hear phrasesfrom Lunar Jim.

Trumpet Flute, at Early Learning Centre
Simple instrument with colour coded keys, ideal for playing your first tune.

Singalong CD Player - Pink, at Early Learning Center
This great CD player features aneasy-to-load CD compartment and large dials that are ideal for children. With a program function to play or repeat favourite tracks, two microphones and a built-in anti-shock function.

Click Clack Caterpillar, at Early Learning Center
Two sides of fun - roll the balls down the zig-zag chute on one side, and the ladybird cars whizz down the track on the other side. Plays three different melodies and four whacky sounds. Requires 3 x AA batteries

Find The Rhyme, at ELC
Match together the two pieces that rhyme to play this game.

Crate Of Peel/Play Fruit, at ELC
Twelve cut-and-play fruits in a crate with knife.

Magnetic Sentence Tiles, at ELC.co.uk
132 magnetic word tiles and 18 blanks for making sentences and stories. Includes games leaflet and word list.

Make Your Own Mermaid Doll, at The Early Learning Centre
Everything requiredto make a beautiful mermaid with sequinned clothes.

Planet Protectors - Reef & Jet Ski, at Early Learning Centre
Reef the dolphin protects the sea from Doc Tox's pollution, with the help of his jet ski and air-tank backpack. <i>This is not a bath toy. </i>

Water Splash & Slide, at Early Learning Centre
Attach your garden hose using the strap, and create a fantastic water slide in your garden. L495 x W86cm.

Night Vision Goggles, at ELC
The ultimate piece of kit for serious spies and explorers. These night vision goggles not only have a high powered, adjustable flash light, but also a high gain sonic ear listening device. Sure to make any trip to the end of the garden, or poke around under the bed an adventure worthy of 007. There is an automatic volume limiter to keep sound at a safe level and a frequency card provides information about animal and human hearing abilities.

Singalong CD Player - Pink, at Early Learning Centre
This great CD player features aneasy-to-load CD compartment and large dials that are ideal for children. With a program function to play or repeat favourite tracks, two microphones and a built-in anti-shock function.

Remote Control Submarine, at Early Learning Centre
Watch the sub submerge underwater or speed forward near the water surface. This is a great bath toy for the slightly older child.

Maddy Sleepover Set, at ELC.co.uk
Fabric doll with blonde bunches is a perfect friend for sleepovers. Comes with removable dress and boots, pyjamas, teddy and her own sleeping bags

Fairy Card Set, at Early Learning Center
Fairy cards to colour in and decorate.The eight cards, crayons, glue and glitter all come in a handy case.

Cherry Lane Cottage, at Early Learning Centre
A perfect first dolls house. Opens up to reveal a charming two storey cottage. Your child can help the little dolls cook in the kitchen, wash in the bathroom or enjoy a nap in the bedroom. Comes complete with dolls and cute pets.

ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!