All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you'll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Natural Artist Red Paint, at ELC.co.uk
This bottle is made from PET plastic (a plastic that is easy to recycle) 25% of which is recycled PET. This bottle can be washed out and taken to your nearest recycling centre.

Bathtime Baby Ducks, at Early Learning Centre
Splash time again, add these 4 colourful baby ducks to play with in your bath.

Bath Crayons, at Early Learning Centre
10 colourful bath crayons for doodling in and on the bath. Easy to wash off crayonsfor children to draw on the bath, tiles, themselves, or their brother or sister.

Tap A Shape, at Early Learning Centre
With cork board, hammer, tacks and shapes.

Shark Adventure, at The Early Learning Center
Only the 'bravest' diver willman the craft when theshark's jaws gape.

Megabloks Maxi 100 piece Tub, at The Early Learning Centre
Large storage tub with 100 large MaxiBlocks in bright colours. Great for creative building, stacking and knocking over. H37 x W44 x D35 cm.

Natural Artists Seasons Felt Set, at Early Learning Centre
Two 50% recycled scene boards and 12 coloured sheets of fuzzy felt shapes to create countless different countryside and garden scenes. Comes with storage bag to keep everything tidy.

Space Transpoppers, at Early Learning Center
Slot together the pieces to make space vehicles or a rocket. Move the bendy pieces for a great popping sound.

Glockenspiel, at ELC.co.uk
Make plinkety-plonky melodies!

Fairy Girl Tri Skates, at The Early Learning Centre
Skate all day with these fantastic fairy girl skates. 3 wheels to help balance, and adjustable size for all different feet! Safety helmet available separately.

That's Not My Pony Book, at Early Learning Centre
The enduring appeal of Rachel Wells's illustrations and the opportunity to touch a variety of textures make these books baby and pre-school classics. <br><br>Very young children will enjoy the bright and colourful illustrations while the different texture patches help develop sensory awareness.

Build Your Own Fire Engine Kit, at Early Learning Centre
Build your own easy to assemble fire engine, with a battery-operated screwdriverthat fits underneath the vehicle to make it move.

First Picture Nursery Rhymes, at The Early Learning Center
Board book with cute model pictures, plus a CD of the rhymes.

Mamas & Papas Polaris Sportsman 400, at Early Learning Centre
Sporty fun battery operated quad bike comes complete with:<br><br><ul><li>High Quality re-chargeable battery ride-on with 6volts power. </li><li>Single Speed Forward only</li><li>Accelerator and Brake on same pedal for added safety</li><li>Includes back racking</li><li>Max Speed up to 2.5mph</li><li>Suitable to carry up to 20kg approx</li></ul>

Baby Links, at ELC.co.uk
Six brightly coloured baby links can be interconnected into a chain and used as a rattle.

JCB Dumper Truck, at ELC
Pedal driven with working scoop, chunky wheels, comfortable seat and a pretend hard hat. Self assembly.<br><br>As featured in Scholastic's Nursery Education September 2006.

Whale Adventure, at The Early Learning Center
Pilot the grabbing frogsub to catch some fish, or try an octopus. But beware the huge whale, which might fancy divers for lunch.

XPV Turbochargers, at Early Learning Center
Charge the Turbo Charger in a very short space of time, so ideal for children that cannot wait for the next round of flying!<br><br>Simply insert the batteries, connect the plane to the turbo charger, wait 10 seconds and then see the plane fly!<br><br>Ideal size to take away on holiday.<br><br>24cm x 29cm x 7cm (h x w x d)

Corral T Rex, at Early Learning Center
12 volt re-chargeable 4 wheeled battery ride on. 2 Forward and 1 reverse gear. Accelerator & brake on same pedal for added safety. Parental gear lock for added peace of mind Maximum speed up to 4mph. Dimensions 66 x 64 x 102cm Suitable to carry up to 40kg 3-8 years approx.

Lift Off Rocket, at The Early Learning Centre
Funky retro rocket withthree doors to open. The cargo hold opens so the space buggy can zoom down a ramp and explore alien terrain. The living compartment opens to reveal a bed and kitchen for tired and hungry crew, and the top is where the two astronauts fly their missions. Plus space dog and alien in crater. With carry handle and lift-off sounds. Batteries not included.

WWF Planet Controller Panda, at The Early Learning Center
WWF's Planet Patroller polar bear will help children understand about global warming and the risks to their environment. <br><br>This lovely cuddly polar bear has a special rucksack on his back that contains a fold out information sheet, a green tips leaflet and a sticker sheet. Ideal for children from 3years upwards.<br><br> Planet Patroller bear stands 30cm tall and is made from a very soft plush.

Junior Loader, at The Early Learning Centre
A great value chunky plastic Loader for indoor, outdoor, or sand play fun.

Lunar Jim Crashing Comets CD, at ELC.co.uk
Adventure is in the air in these eight fun-filled episodes from the hit preschool series.<br><br>Lets get lunar! Be transported into a world of discovery and excitement with these fantastic stories about Jim and his astronaut friends.

Apron Small - Flowers, at ELC.co.uk
Lovely aprons to protect your child's clothes from becoming part of the artwork. Wipe-clean surface. <br><br>Small (L35cm, W94cm)

Letter Lion, at Early Learning Centre
Soft fabric lion with detachable alphabet pocket set and 26 fabric toys.

Baby Wild Animal Tin, at Early Learning Centre
Keep all your baby animals safe in this cute tin cases. Includes assorted wild animal figures.

Thomas & Friends - Lights And Sounds James, at ELC.co.uk
James likes to think of himself as a really splendid engine. This deluxe version brings James to life like never before. Hear him whistle and see his working head light. Also the faster you push him the faster he "Chugs".

Paint Your Own Pet Bowl, at Early Learning Centre
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

House Felt Kit, at Early Learning Centre
Includes over 150 pieces of brightly coloured felt and 4 scene boards.

Fisher Price Digital Camera - Blue, at ELC
With dual hand-grips and two-eye viewing for easy use. The 3 cm colour LCD screen allows kids to instantly see the pictures they have taken. Features include 8 MB memory for over 60 pictures, USB cord for computer connection, photo editing CD-Rom, built-in flash and wrist strap.

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.