The Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Center Direct offers you the convenience and choice of home shopping, from the The Early Learning Center website. To ensure your safe-shopping experience at The Early Learning Center, you can also rest assured that The Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Buying direct from The Early Learning Center Toy Store website saves you money. With the The Early Learning Center bulk-buying power The Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Center Online.

At the The Early Learning Center Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible The Early Learning Center range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at The Early Learning Center, UK:

The Early Learning Center Home Page Jolly Phonics Book 5Tiger FeetTechnokit Multi-Pack - 3 Kits In 1Floating Fish GameWooden Number PuzzleReady Mix Paint BlueColour Explosion Dial DesignerBaby LinksShake And Go Extra Crash Up CarsSea SerpentFloating Fish GameOld Macdonald CdSaxophonePoster PaintsStack &Amp; Sort TrainRescue 4 In A BoxDouble-Sided PlayboardWoodland Summer TerraceHappyland Happy MarketPaper FactoryChristmas ConfettiBlossom Farm Chew &Amp; Shake Rattle5 Pack Red Team KnightsRosie'S World - Slippers And Bars Dance StudioChristmas Felt CardsGrow Your Own Four Leaf CloverVideo JournalBug Shape SorterEyeclopsBlossom Farm Soft Cubes

HappyLand Country Crossing Train, at The Early Learning Centre
Full steam ahead with this engine tender and carriage, sports car, levelcrossing, station, six pieces of track and three figures.

Microwave, at Early Learning Centre
Put in the plastic food, choose a button, see the glow as it cooks, and open the door when it pings.

Gold Stars My Big Book of Maths, at Early Learning Center
Pre-school basic mathsbook, including fun sums and rewarding stickers and badges.

The Large Family, at The Early Learning Center
5 picture books and cds

Wooden Maracas, at Early Learning Center
Shake along to the beat with these classic maracas.

Wooden Double Swing, at The Early Learning Centre
The Double Swing is designed to be sturdy and versatile to ensure long life, while maintaining the natural beauty and character of solid wood, blending into all type of gardens. Rope clamps make the swing seat height easily adjustable. Includes strong reinforced ground stakes for added stability. Made from Scandinavian Redwood, treated to ensure a long life, and child safe.

Silly Songs Cassette, at ELC.co.uk
31 favourite funny songs that are guaranteed to raise a smile are featured on this 60 minute cassette. Includes Do Your Ears Hang Low?, Bananas In Pyjamas, This Old Man, Five Little monkeys and Six Little Men In A Flying Saucer. As the cover artwork states, this cassette is out of this world!

Jolly Phonics Picture Cards, at The Early Learning Center
Jolly Phonics Picture Sound Cards.

Messy Mat - Bugs, at The Early Learning Centre
Wipe-clean mat that instantly protects your floor from flying paint, spilt water or dropped felt tips. 90 x 110cm.

Baby Active My 1st Combo, at Early Learning Centre
Pop-up tent and tunnel. Perfect for crawling, clambering and peek-a-boo fun.

Lets Dance Party Dvd, at The Early Learning Center
Following on from the Let's Dance series. This Let's Dance DVD features dance medleys of chart topping songs.

HappyLand Post Office, at Early Learning Centre
Mrs Morris and Postman Percy are always working hard in the post office to deliver your post on time.

Play Chairs - Blue, at The Early Learning Center
2 lightweight and sturdy plastic bluechairs for budding artists to sit on. With detachable legs.

Friction Movement Train, at Early Learning Center
Push the brightly coloured train across your floor and let him go to watch him chugg away!

Bumper Collage Kit, at The Early Learning Center
All the bits and pieces needed to create some fantastic collages.

Sow, at Early Learning Center
Selection of favourites to inhabit the farmyard.

Planet Protectors Drinking Flask, at Early Learning Centre
For intergalactic travel and lunar lunches.

Green Science Enviro Battery, at ELC
Caution: High Voltage Inspiration! <br><br>The most unique and non-polluting energy sources you can find on Earth - potato, salt water and mud. Be amazed how they light up a bulb or sound buzzer with this eco-friendly kit. Includes experiment guide for making a coin battery, fork battery, potato buzz wire game and more.<br><br>Please note: Some everyday items from home are required to complete this experiment – e.g. lemon, potatoes, soil, paperclips, water.

VSmile Baby Winnie the Pooh Slide & Learn Book, at Early Learning Centre
Interactive storybook; 6 pages with moving elemants, and nursery rhymes.

VTech Disney Princess Phone, at The Early Learning Center
5 learning activities teach numbers, facts about the characters, shop types and melodies. 0-9 light up number key pad. Flip over phonebook introduces Princess characters with learning contents. Light up number key buttons enhance the play. Real ringing sound effects and calling effect stimulates the telephone calling fun.

Fairyland Bluebell Boot, at The Early Learning Centre
The fairies have made an old boot into a magical home. Bluebells over the door light up when the tinkling doorbell is pressed. The boot's tongue opens down to become a fairy slide. And there's room inside for the three fairies, gnome and friendly caterpillar. Plus a conker shell swing and a little garden round the back.

Forest Friendly Wooden Pens, at ELC
Make writing fun with forest-friendly wooden pens, topped with cute woodlandfigures: rabbit, frog and toadstool.

Decorate Your Own Purse & Bag, at Early Learning Centre
With paints and chalks to create cool designs on this denim bag and purse.

Technokit Multi-Pack - 3 Kits in 1, at The Early Learning Centre
Technokit Timberslots are exciting technology projects designed to promote a practical knowledge of electrical and scientific principles. The Timberslot construction method uses pre-cut wood to make the basic model onto which other components are added. Each machine is rewarding to build and great fun to play with. This Bumper Pack is a combination of three favourite Technokits. Use the wooden panels to build a stunning and robust electric buggy, build a super -cool propeller powered trike and a wind powered Land Yacht. <br><br>This Technokit Bumper Pack contains all the wooden, plastic, electrical, mechanical, and decal sticker components required and clever fully illustrated colour instructions and guidance. Blank stickers are also enclosed so you can customise your own decals! There’s no glue required – therefore, no mess! (Batteries are not included). <br><br>Contents may vary slightly.<br><br>Buggy when constructed 23 x 11 cm <br>Air Trike when constructed 14 x 11 cm <br>Land Yacht when constructed 22 x 30 cm

Giggling Race Track, at Early Learning Centre
This is a simple race track with two cars that giggle as they go around. They will go forwards or in reverse, this is suitable for children between the ages of 2 and 4 years.

Push Rattle & Roll, at The Early Learning Centre
Ideal toy for stimulating your baby's auditory and visual senses.

Ready Mix Paint Green, at ELC.co.uk
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Supervac 2-in-1, at Early Learning Centre
With upright andhand-held modes that appear to collect dust with realistic sounds.Requires 3 x C batteries.

V-Tech Dora Globe Trotter, at Early Learning Center
Explore the world with Dora and Boots! Play in stand-alone mode to learn continents, oceans, animals and more or hook-up to the TV to open up an endless world of interactive learning fun through a cartoon style environment. Lots of age appropriate curriculum including letters, numbers and adventure learning games that teach places, animals and problem solving skills. All activities controlled by a fun Dora joystick for easy control. Features the real voices of Dora and Boots.

Blossom Farm Musical Buttercup Cow, at Early Learning Centre
Gorgeously soft cow that comforts your baby by playing a gentle tune when you pull the cord.

The Early Learning Center is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Center offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Center website.

The Early Learning Center online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!