For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Buying direct from ELC Toy Store website saves you money. With the ELC bulk-buying power ELC cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC Online.

At the ELC Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible ELC range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at ELC, UK:

ELC Home Page Heart Tin And AccessoriesSilly Songs CdWooden Hammer And BallTeaching Watch BoyBuggy Activity CenterDino Adventure SetLittle Luke DollBlossom Farm Soft CubesRoary Giant Floor PuzzleWake Up Alarm Clock KitGigantic Farm Animals Floor PuzzleCharlie &Amp; Lola Make &Amp; Play CardsetFisher Price Music &Amp; Motion Choo ChooBlossom Farm Dillon'S Cot Light ShowNatural Artist GlueWooden RecorderClay - 2.5kgPeek-A-BugScary Soap ScienceDinner SetSingalong Cd Player - PinkDig &Amp; Play Treasure IslandCharlie &Amp; Lola UmbrellaFire Accessory SetShut The BoxFlower Suction Highchair ActivityFriction Movement TrainStep By Step MusicSoft Stuff Alien AdventuresCrate Of Vegetables

Easy Grip Scissors - Lefthand, at Early Learning Center
Soft grip for little hands.

Thomas & Friends - Rescue Hospital, at The Early Learning Centre
Press the Helipad and out pops the ambulance. Includes helicopter and ambulance. A great addition to your Thomas & Friends collection.

Forest Friendly Wooden Pens, at Early Learning Centre
Make writing fun with forest-friendly wooden pens, topped with cute woodlandfigures: rabbit, frog and toadstool.

Dog And Cat Wooden Puzzle, at Early Learning Center
A smiling and colourful pair of wooden five-piece puzzles.

Blossom Farm Busy Bugs Wiggly Bug, at The Early Learning Center
Pull the string and watch as the colour Bug vibrates. Attaches to cot or buggy.

Natural Artist Green Paint, at Early Learning Centre
This bottle is made from PET plastic (a plastic that is easy to recycle) 25% of which is recycled PET. This bottle can be washed out and taken to your nearest recycling centre.

My First Art Desk - Blue, at The Early Learning Center
This curved table and stool turns any space into a children's art studio. With four paint pots, ten crayons, two fabric pouches, paper roll with magnetic ruler to hold down paper, and recess for pens and pencils.H50 x W80 x D60cm, Stool H27cm.

Wooden Table Sandpit Cover, at ELC
Wooden sandpit cover. To protect the table when not being used.Individually packaged cover, Green Non Tear coated webbing material, Tailored to fit Product, 4 Corner Tie down cords.

Bead Party - Extreme, at ELC
Well we think 10 000 beads is rather a lot but we wouldn’t call it extreme. Just enough actually to keep busy fingers tied up creating fabulous jewellery. Sparkly necklaces, funky bracelets, excellent earrings and groovy rings. All you need in this one great craft kit. Just add one talented designer and a bunch of friends and you will indeed have an extreme bead party on your hands. Extremely good fun, that is.

Rainbow Spring, at The Early Learning Center
Watch this brightly coloured spring bounce, stretch and walk down the stairs.

V-Tech Kidizoom, at The Early Learning Center
Take pictures, make videos and play games on this sleek, easy to use and ultra tough digital camera! Capture images using the viewfinder and flash, preview on the 1.8” colour LCD screen then use the creative workshop to edit photos! Link up to the TV or computer to view and edit photos or watch videos. In-built games can be played on-the-move or via a TV. Interchangeable faceplates included for personalisation. 16 MB memory can be expanded with SD card (sold separately). Includes carry strap, CD-Rom and cables to link to PC and TV.

Jolly Phonics Book 5, at ELC
Fun activity books get reading and writing skills off to a flying start. Book 5of 7.Jolly Phonics is a fun, multi sensory way to learn the sounds that lettersmake and how to put them together to make words.

Keepsake Box Kit, at Early Learning Centre
Personalise your box forkeeping special treasures safe. Includes wooden box, pink felt, butterfly stickers, sequins, holographic flower stickers, glue and instructions.

Cup Cake Winter 4 Piece Outfit, at ELC
Sparkly pink duffle coat, trousers and bootees for the most fashionable dolls.

Voice Changing Microphone - Blue, at ELC.co.uk
Comes with voice-changing mode, pitch adjustment and robot sound effects.Requires 3 x AA batteries.

V.Smile Cars Game, at The Early Learning Center
Mc Queen is stranded in town on his way to the big race. When the town is damaged by a gang of tractors, he wants you to help his new friends put the town back together. Help McQueen re-build the town while learning lots of new skills like math, shapes and logic along the way!<br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

Pirate Hat, at The Early Learning Centre
A real pirate needs some seriously mean headwear.

Thomas & Friends - Spencer, at The Early Learning Center
A striking silver engine, Spencer is the shiniest, sleekest engine Sodor has ever seen. A great addition to your Thomas & Friends collection.

Seaside Mirror Set, at The Early Learning Center
This is a lovely bath set for active water babiesIncludes crab mirror, comb and pourer.

Starfish, at The Early Learning Centre
starfish

White Bunkbeds, at ELC.co.uk
Can be separated to make two beds. Great for brothers or sister dolls, and fun doll sleepovers.

Wooden Castle Of Courage, at The Early Learning Center
Varnished wood castle forbrave knights' adventures, with drawbridge, working portcullis, turrets, walls to fire arrows from and room inside for the royals.

Harvey, at Early Learning Center
Soft velour infant rocker with integral soft suedette saddle and supportive back rest. Press right ear to hear fun melody. Crinkle fabric in stretchy mane and tail. Wooden handles for safety. Requires 2 AA batteries. Suitable from 12+ months. Seat height 33cm

Maisy Mermaid Swim Ring, at Early Learning Center
Mermaid design inflatable ring.

Bob The Builder Whizware Game, at ELC
Learn on-the-go or link to a PC for a world of 3D animated fun. Over 120 activities including reading, maths and all curriculum related pre-school essentials, all controlled by an interactive touch pen. Bonus downloads available from the Whiz Kid website. Includes Wondertown Whizware, USB cable and on-the-go cartridge. Expandable with a series of Whizware (sold separately).

Wild Science Heavenly Incense Kit, at ELC
Make unique, colourful and crazy incense sticks. Discover the ancient secrets of blending gums, wood powders and essences. Learn to cast cones that enhance concentration and relaxation and more. There are loads of activities for hours of fun. Make totally unique gifts for your friends and family. Each kit contains enough material for dozens of sticks, cones and more.<br><br>Wild Science is a range of collectable science kits with Attitude! They are designed to have great play value while exploring important scientific concepts and skills.<br><br>

Ocean Rescue Turtle Adventure, at Early Learning Centre
Dive the ranger to help the giant turtle with all his kit, but watch out for the big moving flippers.

Seaside Chime Ball, at Early Learning Centre
Chime ball surrounded by six segments with different colours, patterns andtextures to attract your baby's attention. With ribbons, tags and tie top forhanging it up.

Push Along Puppy, at Early Learning Centre
Push the puppy along to see his feet flip forwards as he scampers on wonky wheels. He loves going for a walk. Requires 2 x AA batteries.

Soft Stuff Bright Tubs, at ELC
4 tubs of bright Soft Stuff with integral cutters and moulds.

ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!