Exciting features at The Early Learning Center website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, The Early Learning Center also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' The Early Learning Center toys throughout themed playzones.

The Early Learning Center also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Center have over 50 international stores in 13 countries worldwide, with more opening all the time.

The Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Center Direct offers you the convenience and choice of home shopping, from the The Early Learning Center website. To ensure your safe-shopping experience at The Early Learning Center, you can also rest assured that The Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Buying direct from The Early Learning Center Toy Store website saves you money. With the The Early Learning Center bulk-buying power The Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Center Online.

My First LeapPad System - Red, at ELC.co.uk
Two great ways to play, with aninteractive alphabet base and interactive book reader in one. Introduces pre-reading and pre-maths skills through fun stories and activites. Enjoy an interactive story then flip the book over for activities, games, music and more.

Mega Bloks 80 Piece Block Bag, at Early Learning Center
Perfect for young builders for developing construction learning skills. This bag includes 80 Maxi Blocks in a variety of colours and sizes perfect for small hands. Includes 10 activity cards and convenient reusable storage bag.

Wooden Double Swing, at ELC
The Double Swing is designed to be sturdy and versatile to ensure long life, while maintaining the natural beauty and character of solid wood, blending into all type of gardens. Rope clamps make the swing seat height easily adjustable. Includes strong reinforced ground stakes for added stability. Made from Scandinavian Redwood, treated to ensure a long life, and child safe.

Grand Piano, at The Early Learning Centre
Stunning baby grand piano with good-sized three-octave keyboard, microphone, eight instrument sounds and lots of rhythms and other features. Plus record and playback feature, so you can sing along to your own backing track. <br><br>Requires 3 x AA batteries.

Buggy Activity Center, at The Early Learning Centre
Colourful activity centre clips on any buggy to keep baby occupied.

VTech Winnie the Pooh Call & Learn Phone, at Early Learning Centre
Keep in touch with educational role-play fun featuring Winnie the Pooh and friends. Features 3 modes of play and 4 fun interactive buttons that teach numbers, colours, shapes and characters. Press the big phone button for fun phrases, songs or questions. 3D Winnie the Pooh character watches over the phone, encouraging learning while the honey pot antenna lights up along with the responses to entertain and captivate. Features the real voice of Winnie the Pooh. Encourages hand and eye co-ordination, and listening skills.

Thomas & Friends - Lights And Sounds James, at ELC
James likes to think of himself as a really splendid engine. This deluxe version brings James to life like never before. Hear him whistle and see his working head light. Also the faster you push him the faster he "Chugs".

6 Lollydollies, at ELC.co.uk
6 wooden dollies to decorate and dress up. Easy to make and great for acting out your favourite stories or fairy tales.

Kids Love To Play CD, at The Early Learning Centre
Kids love to play and this collection of twenty favourites will keep themhappy for hour after hour.

Buzz Bingo, at ELC
Who will be the first to complete their bingo card? Listen for the different sounds and be the first to complete your bingo card.

LeapFrog Learn And Groove Action Station, at Early Learning Center
Five stimulating activity stations bring the fun and learning full circle, surrounding your baby with lights, sounds, music, and manipulatives. This rocking, spinning, sit-inside play center introduces your baby to a wide variety of music styles while teaching ABCs, counting, colors, and language-stimulating nursery rhymes.

Crayola Colour Explosion White, at Early Learning Centre
It may look like ordinary white paper, but ColoUr Explosion White paper lets you make wild multicoloUred designs with just one marker! <br><br>Includes:<br><br><ul><li>20-Page Color Explosion White Tablet </li><li>3 Color Explosion Broad Line Markers</li><li>1 Outline Marker<li><li>1 Stencil Sheet</li></ul>

I'm Not Scary Book, at ELC.co.uk
This brand-new touch-and-feel title from the author of DEAR ZOO is sure to delight brave young readers. A scritchy-scratchy grasshopper, a shiny beetle and even a slimy snail aren't scary - touch them and find out. However, the creature on the last page, which comes with a big pop-up surprise, may just be scary.

Singalong CD Player - Pink, at ELC.co.uk
This great CD player features aneasy-to-load CD compartment and large dials that are ideal for children. With a program function to play or repeat favourite tracks, two microphones and a built-in anti-shock function.

Tap A Shape, at Early Learning Centre
With cork board, hammer, tacks and shapes.

Dressing Table, at The Early Learning Centre
Pretty dressing table with 3 drawers, lights, mirror, stool, battery- operatedhairdryer and accessories. Plays 8 melodies. Requires 6xAA batteries.

Wooden Toolbox, at Early Learning Center
Sturdy toolbox with carry handle with lots of tools including hammer, spanner and screwdriver.

Poppy & Hugo House, at ELC.co.uk
First wooden dolls' house, with opening window shutters and door. Opens to reveal interior with chunky wooden Poppy and Hugo, plus bed, chair, table and flower.

5 Pack Red Team Knights, at Early Learning Centre
5 knights in full armour to attack or defend the castle.

Wooden Recorder, at Early Learning Centre
Multi-coloured wooden recorder suitable for little musicians.

Maisy Mermaid Swim Ring, at ELC.co.uk
Mermaid design inflatable ring.

Graco Stroller, at Early Learning Center
Stylish and sturdy red stroller for dolls who like to get out and about.

Soft Stuff Party Pack, at The Early Learning Centre
15 tubs of Soft Stuff in handy party size tubs. Great for party bags.

Satin Vanity Case, at Early Learning Center
Pink fairy case with a satin feel. Contains toy hairdryer, tongs, brush, comb, mirror, and clips.

Travelling Songs CD, at Early Learning Centre
Singalong with your favourite travelling songs on this CD packed with 30 tunes. Approx 60 mins running time.

30cm Baby Girl - White Doll, at The Early Learning Center
A 30cm soft-bodied baby doll. Sit her up and he will open his eyes, lay her down and she will go to sleep.

The Gruffalo Book, at Early Learning Center
A mouse took a stroll through the deep dark wood. A fox saw the mouse and the mouse looked good. Walk further into the deep dark wood, and discover what happens when the quick thinking mouse comes face to face with an owl, a snake and a hungry gruffalo.

Touch And Feel Blossom Farm Lift Out Puzzle, at Early Learning Centre
Chunky and textured animal pieces with extra large handles.

Enchanted Castle Puzzle, at The Early Learning Center
Castle floor jigsaw with glitter and gloss textures. 24 pieces come in a tin.

Pirate 5 pack assortment, at The Early Learning Centre
Scary looking pirate crew for use with the pirate ship or on their own.

Much more than simply just another toy store, The Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Center is lots of fun - and you're sure to want to go back again and again!