Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Center Direct offers you the convenience and choice of home shopping, from the Early Learning Center website. To ensure your safe-shopping experience at Early Learning Center, you can also rest assured that Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Early Learning Center UK is the leading toy store in the UK, and now you can enjoy the Early Learning Center shopping experience online too, at Early Learning Center Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at Early Learning Center UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing Early Learning Center to buy toys and games. See for yourself what Early Learning Center has to offer, at Early Learning Center website.

Much more than simply just another toy store, Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Center is lots of fun - and you're sure to want to go back again and again!

V-Tech Kidizoom, at Early Learning Centre
Take pictures, make videos and play games on this sleek, easy to use and ultra tough digital camera! Capture images using the viewfinder and flash, preview on the 1.8” colour LCD screen then use the creative workshop to edit photos! Link up to the TV or computer to view and edit photos or watch videos. In-built games can be played on-the-move or via a TV. Interchangeable faceplates included for personalisation. 16 MB memory can be expanded with SD card (sold separately). Includes carry strap, CD-Rom and cables to link to PC and TV.

Clam Hunt, at Early Learning Centre
Encourage confidence in the water with this fun matching game. Contains four clamshells (8 halves) with a printed character on each.

Scrapbook Memory Kit, at The Early Learning Centre
Good memories should last a lifetime. Help your child preserve their special moments with this Scrapbook and Memory Box Gift Set. It’s the perfect place to collect and display favourite photographs, souvenirs, treasures and trinkets. <br><br>There’s an attractive hard-back album and a smart ribbon-tie box file for larger keepsakes. The set also includes pretty patterned paper, scallop-edged scissors, stamps, stickers, stencils . . . everything needed to make a unique, creatively-designed personal record. <br><br>This is a project that will grow with your child as they gather new experiences and mementos. A gift they’ll treasure for years to come.<br><br>Box file approximately 24cm x 30cm.<br>Scrapbook approximately 22.5cm x 22.5cm

Ready Mix Paint Orange, at Early Learning Centre
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Wooden Police Van, at The Early Learning Centre
Zoom to the rescue with this van with rubber tyres. Includes driver.

Hairbrush Set, at ELC
Pink brush, comb and mirror set plus pretty hair scrunchie.

Solar System Mobile, at Early Learning Center
Feed your child’s dreams of space exploration with this solar system mobile. <br><br>Your child can build the planets (no sticky glue required), paint them with the luminous paint provided, and then hang them up in the right order around the glowing sun. <br><br>The mobile’s glow-in-the-dark paint just needs a minute of ‘charging’ in light to give a reassuring glow. Now your child will know their Venus from Saturn, and challenge you to a game of name that planet.<br><br>

Saxophone, at ELC.co.uk
Jazz it up with this funky sax with coloured keys and mouthpiece.

15" Ceratosaurus, at The Early Learning Centre
Ceratosaurus

Thomas & Friends - Cargo Transfer, at Early Learning Centre
Collect and deposit all cargo on the island of Sodor.

Fairy Wonderland, at ELC
Magical fairy wonderland with four different areas for fairies to flutter around. The enchanted pond contains lily pads, toadstools and a rainbow arch leading onto the fairy house, with trees and swings for fairies to play on. The fairy garden and magical woodland contain beautiful butterflies and flowers.<br><br>Figures availableseparately.

Thomas & Friends - Iron 'Arry & Bert, at Early Learning Center
These two diesel engines work together in the scrapyard.

Brachiosauras, at Early Learning Center
Plastic Brachiosaurus

Monkey Business, at The Early Learning Center
The aim of the game is to hang all your monkeys on the tree without it collapsing. If the tree collapses during your turn, then you are out of the game. The remaining players will start the game again until there is only one player left. The last remaining player is the winner.

Car Seat Dashboard, at ELC
Soft fabric dashboard with wheel, key, mirror, dial and squeaky horn. With straps to attach to a car seat. Ideal for keeping little hands busy during long road trips.

Old Macdonald'S Soundtracks Game, at The Early Learning Centre
The listen and match sing along game for 1 - 2 players. Encourages listening, concentration and matching.

Pirate 5 pack assortment, at ELC
Scary looking pirate crew for use with the pirate ship or on their own.

Disney Fairies Fashion Set, at Early Learning Centre
Fairy-licious outfits and themed accessories, a 'must' this season! There are three outfits to collect, receive one per order as a lucky dip surprise. Display stand is not included.

Cut & Play Pizza, at ELC.co.uk
Deep-pan pizza to slice and serve, with cutter and scoop.

Wooden Cricket Set, at Early Learning Center
Classic wooden cricket set including bat, ball, stumps and bails.

Construction Jacket, at ELC.co.uk
This construction jacket completes the look of the construction worker.

Talking Flash Cards, at Early Learning Centre
Easy-to-use interactive electronic game. Your child can plug in a card, answer simple visual questions and enjoy pressing the buttons to hear words and sounds.

Policeman's Outfit, at The Early Learning Centre
Padded police body jacket with two-piece play radio and baseball cap. Perfect for officers on the beat or special operations.Two-piece Outfit

Seaside Mirror Set, at ELC
This is a lovely bath set for active water babiesIncludes crab mirror, comb and pourer.

Charlie & Lola Backpack, at ELC.co.uk
Spacious red backback with picture of Lola.

Trumpet, at Early Learning Centre
Jolly trumpet with 4 coloured keys to help you remember each note.

LeapPad LittleTouch System - Pink, at Early Learning Centre
From your first reading experience together to the independent toddler years, LittleTouch LeapPad learning system is designed to build early learning skills, with stories that come to life with the simple touch of a finger.<br><br>Includes a LittleTouch LeapPad starter book and activity cards with over 100 early learning activities that introduce ABCs, letter sounds, numbers, colours, shapes, reading readiness and more. The LittleTouch LeapPad library of books allows the learning and discovery to continue!<br><br>Babies grow so quickly, and the LittleTouch LeapPad learning system is designed to grow with them! Each book lets you choose from 3 learning experiences, each designed to keep your child engaged and stimulate development.

Singalong Personal CD Player - Pink, at Early Learning Centre
This portable CD player comes with headphones for listening to music or story CDs. Or plug in the microphone to hear the music and your singing through a speaker (not through the headphones).Requires 2 x AA batteries.

10ft Amsterdam Trampoline Cover, at Early Learning Centre
Made from PVC with drainage holes and an elasticated hem. Keeps the trampoline clear of dirt and garden debris.

Lunar Jim Umbrella, at Early Learning Center
PVC Tinted Dome Umbrella featuring Lunar Jim, Rover, Ripple, Ted and Eco.

Early Learning Center is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Center offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Center website.

Early Learning Center online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!