Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Center Direct offers you the convenience and choice of home shopping, from the Early Learning Center website. To ensure your safe-shopping experience at Early Learning Center, you can also rest assured that Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Much more than simply just another toy store, Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Center is lots of fun - and you're sure to want to go back again and again!

Why we like Early Learning Center, UK:

• Early Learning Center UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• Early Learning Center prices are always excellent, and Early Learning Center customer services are always happy to help!
• Early Learning Center has years of experience in its field - the Early Learning Center online shopping experience is testament to that.
• The Early Learning Center Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at Early Learning Center!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at Early Learning Center, it's a no-brainer!

Whizz Down Mountain, at Early Learning Centre
Push the traffic lights to race a car down the mountain road, and set off lights and sounds. Press the big red button to send the chunky boulders down behind for a thrilling car chase, again and again.

Utensil Set, at ELC.co.uk
Set of 8 kitchen utensils with rotating rack.

Soft Stuff Racing Car, at Early Learning Centre
Contains a racing car mould with parts to create 3 racing car drivers, cutters, extruders, rollers and stampers. All comes in a racing car shaped jar.

A4 Activity Paper, at ELC
250 sheets of A4 coloured paper, ideal for painting and drawing.

Pencil Grip Animal, at ELC.co.uk
These fun animal pencil grips can help children when they learn to write or draw.

Pink Personal Stereo, at ELC
This sturdy personal stereo is for cassettes. It has chunky buttons, an autostop and volume limiter. Great for music or stories on the go. Requires 2 x AA batteries.

Magnetic Frames, at The Early Learning Center
Mix 'n' match magnetic strips for framing works of art! Bag holds 3 completeA4-size frames.

Blossom Farm Buggy Arch, at Early Learning Centre
A portable travel arch that fits on the car seat or buggy. Features all your favourite Blossom Farm friends.

Bath Toy Tidy, at ELC
Large storage net with starfish shaped vinyl suckers.

Magnetic Fishing, at ELC.co.uk
You’ll need a steady hand to hook these magnetic fish.

Ready Mix Paint Black, at ELC
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Carrots The Donkey, at The Early Learning Center
Soft rocking donkey on stylised white washed bow rocker. With soft suedette saddle and wooden handles and removeable footrests. Put the carrot to his mouth and hear him munch. Crinkle material in his bendy ears.Suitable from 12 months approx. Seat height 44cm.approx

Croco Rocker, at ELC
There's plenty of room on this fun, green, plastic rocker.

Dream Town Rose Petal Cottage, at ELC
Your child can play inside thecottage, or open it up to make a big play space. One half fits neatly inside the other for storage. The cottage comes with a hob and oven unit.<br><br><b>Home delivery only</b>

Dino Adventure Set, at ELC
Build unique dinosaur landscapes and watch your dino cars zoom around with this track that slots together in any combination you want. With 5 dinosaur figures and car. Requires 1 x AA battery.

Blossom Farm Pogo Puppy, at Early Learning Center
Soft fleece plush, press his tummy to hear him bark.

Art Centre - Red, at The Early Learning Centre
This sturdy Art Centre lets kids use all their artistic talent. With a chalkboard on one side and whiteboard on the other, children can paint, chalk and draw to their heart's content. Includes a tray to hold paints and tools, and clips to hold paper. The boards are big enough to comfortably hold A3 sized paper. Folds flat for easy storage. Materials sold separately.

Cool Keyboard, at The Early Learning Centre
Packed with features, this keyboard can create all sorts of sounds. Your child can play tunes with the 24 keys, add rhythms, pick instrument sounds, record tunes and play them back.

HappyLand Goosefeather Farm Animals, at Early Learning Centre
Happy pairs of horses, cows and sheep to live on Goosefeather Farm.

Travel The World, at Early Learning Centre
Learn the countries and landmarks of the world with these fun games. Use Travel Tickets to visit different countries or match capital cities, landmarks and native animals to their country.

Musical Activity Set, at Early Learning Center
4 musical rattles make different sounds and clipping them together makes a jingly tambourine.

Fisher Price My Baby Doll, at The Early Learning Center
The sweetest, most realistic and interactive baby for you to name. She recognises her name, asks for her bottle, talks to you, plays peekaboo, giggles, holds her blanket and uses her own accessories.<br><br>Requires 4 x AA batteries

Push 'n' Go Car, at Early Learning Center
Chunky car to send speeding across the room. Push the roof to set it off, and see the engine move up and down.

University of Cambridge Pop'n'Snap Electro Lab, at The Early Learning Center
Put the world of technology at your child’s fingertips with this incredible Electro Lab. <br><br>The colourful, snap-on components make it easy to complete over 250 exciting circuits. Create a lie detector, set an alarm, sound a siren, launch a flying saucer, receive radio transmissions . . . the possibilities are endless.<br><br>With all wires secured within the chunky, plastic modules, it’s completely safe, with no handling of delicate parts. <br><br>Clear, detailed diagrams guide your child through the projects, each designed to stimulate the imagination as well as educate. Finding out how things work is so inspiring. Now simply switching on a light will be enough to get the brain cells buzzing.<br><br>Mounting board 19.5cm x 28cm

Pink 2 x C batteries, at Early Learning Center
2 pack of pink C batteries.

Beautiful Beaded Mirror, at Early Learning Centre
Mirror, mirror on the wall, YOU will be the fairest of them all. Unleash your child’s creative sparkle on this gorgeous mirror decoration kit and they’ll create something to be really proud of.<br><br>First your child can create a unique design with the ribbons and pre-strung beads, then glue them on with the strong craft glue. It also makes a really pretty photo or picture frame – great for treasured snaps or homemade art.<br><br>Fun to make, fantastic to display – really special as a gift.<br><br>Frame 23 cm x 23 cm containing mirror 10 cm x 10 cm.

Singalong CD Player - Blue, at ELC.co.uk
This great CD player features aneasy-to-load CD compartment and large dials that are ideal for children. With a program function to play or repeat favourite tracks, two microphones and a built-in anti-shock function.<br><br>Requires 6 x C batteries

Cinderella & Sleeping Beauty Book & CD, at Early Learning Centre
Great value pack with the classic Cinderella and Sleeping Beauty stories on book and CD to listen to as you turn the pages

Technokit Multi-Pack - 3 Kits in 1, at Early Learning Centre
Technokit Timberslots are exciting technology projects designed to promote a practical knowledge of electrical and scientific principles. The Timberslot construction method uses pre-cut wood to make the basic model onto which other components are added. Each machine is rewarding to build and great fun to play with. This Bumper Pack is a combination of three favourite Technokits. Use the wooden panels to build a stunning and robust electric buggy, build a super -cool propeller powered trike and a wind powered Land Yacht. <br><br>This Technokit Bumper Pack contains all the wooden, plastic, electrical, mechanical, and decal sticker components required and clever fully illustrated colour instructions and guidance. Blank stickers are also enclosed so you can customise your own decals! There’s no glue required – therefore, no mess! (Batteries are not included). <br><br>Contents may vary slightly.<br><br>Buggy when constructed 23 x 11 cm <br>Air Trike when constructed 14 x 11 cm <br>Land Yacht when constructed 22 x 30 cm

Inflatable Jet Backpack, at The Early Learning Centre
Jet pack to go with spacesuit. Makes realistic sounds: take off, landing, countdown and rocket.

Early Learning Center is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Center offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Center website.

Early Learning Center online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!