Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Centre Direct offers you the convenience and choice of home shopping, from the Early Learning Centre website. To ensure your safe-shopping experience at Early Learning Centre, you can also rest assured that Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.

All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you'll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.

Trumpet Flute, at Early Learning Centre
Simple instrument with colour coded keys, ideal for playing your first tune.

The Snail And The Whale Book, at ELC.co.uk
This is a tale of a tiny snail And a great big grey-blue humpback whale. One tiny snail longs to see the world and hitches a lift on the tail of a whale. Together they go on an amazing journey, past icebergs and volcanoes, sharks and penguins, and the little snail feels so small in the vastness of the world. But when disaster strikes and the whale is beached in a bay, it's the tiny snail who saves the day.

Alphabet Bingo, at ELC
Fun game for up to four players, which helps with learning letters of the alphabet.

Button Board, at Early Learning Centre
Match the colours, or create your own pictures with buttons on the picture cards.

Farm Felt Kit, at Early Learning Centre
Create a fun farm scene. Felt set included two background boards and loads of animal and farm related felt pieces.

Sand Scraper, at Early Learning Centre
An ideal toy in any sandpit.

Carrots The Donkey, at ELC
Soft rocking donkey on stylised white washed bow rocker. With soft suedette saddle and wooden handles and removeable footrests. Put the carrot to his mouth and hear him munch. Crinkle material in his bendy ears.Suitable from 12 months approx. Seat height 44cm.approx

Jingle Bells, at The Early Learning Center
Jingle all the way with this easy-grip rattle.

White Bunkbeds, at Early Learning Centre
Can be separated to make two beds. Great for brothers or sister dolls, and fun doll sleepovers.

V.Smile Noddy Game, at The Early Learning Center
It's a sunny day in Toy Town and Noddy would like to go on an adventure. Join Noddy as he climbs into his car and heads off for fun times at Big Ear's house, on the farm, and at the Police Station. Learn numbers, letters, animals, colors, and much more!<br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

Hand Bubble Blower, at Early Learning Centre
(Hand bubble blower shown in girl's hand) Hand-held blower makes billions of bubbles. With dipping tray and bottle of bubble mixture. Colours may vary. Requires 2 x AA batteries.

Dinner Set, at Early Learning Center
Prepare for a fantastic banquet with this elaborate dinner set. Contains 43 pieces.

Spa To Go, at Early Learning Centre
Girls just wanna have pampering! And it’s all in here – a spa in a box. There are fragrant flower fizzies, flower confetti soap flakes and a magic unfolding washcloth for long, lazy bath times. A cool gel eye mask makes homework deadlines disappear and all you need for rewarding hard working heads, hands and feet is included, from nail polish to headband and all the bits and bobs in between.<br><br>A groovy travel bag gathers it all up for spa parties and sleepovers. <br><br>Look good, smell good, feel good. It’s great to be a girl.<br><br>

Magnetic Letter Lower Case, at Early Learning Centre
105 lower case letters in this tub.

Mini Loader, at ELC
A great value plastic mini Loader for indoor, outdoor, or sand play fun.

Green Science Dynamo Torch, at The Early Learning Centre
Turn a simple toy motor into a generator that converts hand motion into electrical energy and powers a light bulb. No battery, no pollution, just amazement! The generator could be used as an awesome emergency torch.<br><br>Assembled Dynamo Torch is 4.5cm long x 12cm tall x 5.5cm wide.

Push N Sounds Thomas, at Early Learning Center
Pushalong action with twice as much fun! Little engine drivers can choose from two sound effects, Thomas' whistle and theme tune or engine and brake sounds. Push Thomas faster and his chuffing sounds speed up.

A4 Activity Paper, at ELC
250 sheets of A4 coloured paper, ideal for painting and drawing.

First Nursery Rhymes CD, at Early Learning Center
First Nursery Rhymes CD. Hear the most favourite nursery rhymes.

Make Your Own Christmas Cards, at The Early Learning Center
Includes 3 red cards, 3 green cards, 3 white cards and 9 envelopes.

Classic Car Ride On, at Early Learning Centre
A classic vintage racing car made from durable wood. Height when assembled 32.5cm.

TP Wooden Tower, at ELC.co.uk
Compact wooden adventure playset with fireman's pole, slide, single swing, two-seater glide ride and covered platform for multiple play options. Maximum recommended weight per ride 45kg. Supplied with steel stakes for increased stability. Slide extension available separately.

Wooden Tractor, at Early Learning Center
Red and plain wood steerable ride-on tractor with silver trim and plastic tyres to absorb the bumps!

Thomas & Friends - Salty, at Early Learning Centre
Salty is an older diesel engine who loves to tell tales of the sea. He is at his happiest down by the docks.

Bead Magic Weaving Loom, at Early Learning Centre
Little princesses can weave their magic with this romantic bead loom. The kit contains everything they need, including over 1500 beads in five shimmering colours, Disney princess charms and a selection of pretty threads. <br><br>There are two simple techniques to master. Using them, your child can make beautiful bracelets, enchanting necklaces, and even impressive bags and purses. <br><br>A range of easy-to-follow patterns will get your child started but they’ll find creating their own designs even more rewarding. Adorned with their hand-crafted finery, they’ll feel just like their favourite Disney princess. Cinderella shall go to the ball. <br><br>Loom approximately 34cm x 12.5cm x 5cm

Cup Cake Dolls Teaset, at The Early Learning Center
Ceramic tea set withpink butterfly design in pretty case. Perfect for make believe tea parties.<br><br>Talking Ted available separately.

Triangle, at The Early Learning Centre
Ting ting! Triangle and beater to add to your percussion collection!

VSmile Baby Winnie the Pooh Slide & Learn Book, at ELC
Interactive storybook; 6 pages with moving elemants, and nursery rhymes.

Ready Mix Paint Pink, at The Early Learning Center
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Rescue 4 In A Box, at ELC.co.uk
Four 12-piece puzzles featuring interesting rescue scenes.

Much more than simply just another toy store, Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Centre is lots of fun - and you're sure to want to go back again and again!