The Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Centre website.

The Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Much more than simply just another toy store, The Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Centre is lots of fun - and you're sure to want to go back again and again!

For over 30 years, The Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Centre's passion for learning through play and commitment to quality make The Early Learning Centre toys as relevant to today's children as those of 30 years ago.

The Early Learning Centre is much more than just another toy store, and at the The Early Learning Centre website you quickly discover what makes The Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Centre stand out from all the rest. Whatever you decide to buy from The Early Learning Centre - you certainly won't be disappointed!

TP Washington Trampoline - 14ft, at Early Learning Centre
The 14 feet diameter Washington trampoline offers excellent value and hours of enjoyment. Its circular design naturally directs the jumper into the centre of the mat. With a sturdy frame of galvanised steel, top quality pads that retain their cushioning ability, and a soft weatherproof mat with secure toggle fastenings.

Castanets, at The Early Learning Center
Olé! Dance the flamenco with this clickety castenet.

Rockstar Guitar - Pink, at Early Learning Centre
With buttons on the fret board that can make tunes and drum sounds. Includes sunglasses with a hands-free microphone, and lights that flash in time to voice and guitar sounds.

Singalong Cassette Recorder - Blue, at ELC
With chunky buttons and dials for easy use, this machine plays cassettes, has a record function and a microphone for sing-along fun. Requires 4 x C batteries.

AAA Battery 4 Pack, at ELC
AAA battery 4 pack

Make your own princess tiaras, at Early Learning Centre
Decorate these three lovely tiaras with the stickers provided.

Lets Go Shopping Game, at Early Learning Centre
Who will be the first to sort out their shopping? This memory game includes 6 differently coloured shopping bags, 6 differently coloured shopping lists and a selection of food picture cards. Hilarious good fun for all the family.

Junior Dump Truck, at ELC.co.uk
A great value chunky plastic dumptruck for indoor, outdoor, or sand play fun.

Stack & Sort Train, at ELC.co.uk
Train comes with 10 colourful stacking blocks with letters and numbers, great for learning about simple construction concepts.

Table Sandpit - Blue, at The Early Learning Centre
Dual-use table sandpit for sand and water play. Comes with 8 toys, cover and detachable legs. Includes slots through the centre to place funnels and water wheels. Durable 2 piece plastic cover is included to keep the sand and toys safe and easily stored. The plastic cover also doubles as a track for HappyLand vehicles (available separately) for even more ways to play.<br><br>Sand available separately, in store only

VTech Sit To Stand Dancing Tower, at ELC.co.uk
This toy grows with your child. Keep it close to the floor for sitting play and then raise it when child is ready for some stand-up fun. Child can step on the dancing pads and bounce to the music, also has light up buttons and different sounds.

Bob The Builder Whizware Game, at Early Learning Centre
Learn on-the-go or link to a PC for a world of 3D animated fun. Over 120 activities including reading, maths and all curriculum related pre-school essentials, all controlled by an interactive touch pen. Bonus downloads available from the Whiz Kid website. Includes Wondertown Whizware, USB cable and on-the-go cartridge. Expandable with a series of Whizware (sold separately).

Thomas & Friends - Mighty Mac - Exclusive to ELC, at ELC
Mighty Mac is the most unusual engine on the island of Sodor. In fact, he is two engines in one!

Geomag Just Pink! - 42 piece set, at The Early Learning Center
Geomag gets gorgeously girly with this ‘Just Pink’ set. Construction is not just a job for the boys – girls will love combining these rosy-hued magnetic rods with steel spheres to create extraordinary (and pretty) structures.<br><br>Building with Geomag encourages dexterity, creativity and logical reasoning. It’s great fun too and will soon have the whole family addicted. <br><br> This 42-piece set is a fabulous introduction to the world of magnetism and offers a whole range of possibilities. Create 2D and 3D structures, and spinning models that have a life of their own. Your child can even try making eye-catching jewellery and photo frames.<br><br>

Fairy Wonderland, at The Early Learning Centre
Magical fairy wonderland with four different areas for fairies to flutter around. The enchanted pond contains lily pads, toadstools and a rainbow arch leading onto the fairy house, with trees and swings for fairies to play on. The fairy garden and magical woodland contain beautiful butterflies and flowers.<br><br>Figures availableseparately.

Thomas & Friends - The Engine Shed, at The Early Learning Centre
So this is where Thomas and his pals sleep! Works with Round-About Action Turntable. Contains sheds for up to 5 trains. Compatible with Wooden World track.

Trumpet, at Early Learning Centre
Jolly trumpet with 4 coloured keys to help you remember each note.

Eyeclops, at Early Learning Center
Plug Eyeclops into the TV and view the world at 200 times magnification! Hair looks like twisted rope, even your skin looks alien! <br><br>Ideal for born explorers and children with natural curiosity.<br><br>21cm x 29.2cm x 12.4cm (h x w x d)

Solitaire, at ELC
This beautifully crafted wooden game never fails to captivate those who delight in strategic thinking. <br><br>It’s a game of skill that requires the player to remove all but one of the pegs from the board by jumping over adjacent pegs. The remaining solitary peg should end in the centre hole.<br><br>Board is 23cm in diameter.

Wooden Lacing Animals, at ELC
Four animals with holes for threading and matching laces. Boosts fine motor skills, which helps with writing and using their hands.

Touch And Feel Family Lift Out Puzzle, at Early Learning Centre
Four piece puzzle featuring Dad, Mum, boy and girl.

Dig & Play Treasure Island, at Early Learning Centre
Treasure ahoy! Chip away at the pirate brick to discover treasure buried long, long ago.

Clay Colour 2kg, at Early Learning Centre
Get modelling with this collection of 4 brightly coloured clays

Thomas & Friends - Percy The Small Engine, at ELC.co.uk
A happy little chap, Percy is quite content puffing around the yard. He has a solid wood body and chassis with painted details, complete with front and rear magnets.

Leappad Plus Disney Princesses Book, at The Early Learning Center
Get swept away by the magic of Disney's princesses! Help a friend with Snow White and the Seven Dwarfs, dress up and dance the night away with Cinderella and take the plunge with Ariel in a fantastic undersea adventure. Designed for use with the LeapFrog LeapPad Plus Writing System.

Thomas & Friends - Diesel 10, at The Early Learning Center
One of the main characters from the film "Thomas and the Magic Railroad". Watch out, he is always on the lookout for trouble. This renegade diesel scores 10 out of 10 for devious deeds.

Thomas & Friends - Diesel 10, at The Early Learning Center
One of the main characters from the film "Thomas and the Magic Railroad". Watch out, he is always on the lookout for trouble. This renegade diesel scores 10 out of 10 for devious deeds.

Apron Small, at Early Learning Centre
Lovely aprons to protect your child's clothes from becoming part of the artwork. Wipe-clean surface. <br><br>Small (L35cm, W94cm)

Rooster & Hen, at Early Learning Centre
Realistic Rooster and Hen

Dino Trumps, at The Early Learning Centre
Simplified trumps card game, great for learning all about dinosaurs.

Buying direct from The Early Learning Centre Toy Store website saves you money. With the The Early Learning Centre bulk-buying power The Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Centre Online.