Much more than simply just another toy store, ELC.co.uk UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, ELC.co.uk produce some of the most fun and creative toys that you can buy. When you shop online at ELC.co.uk you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at ELC.co.uk: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

ELC.co.uk Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at ELC.co.uk is lots of fun - and you're sure to want to go back again and again!

Exciting features at ELC.co.uk website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, ELC.co.uk also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' ELC.co.uk toys throughout themed playzones.

ELC.co.uk also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC.co.uk have over 50 international stores in 13 countries worldwide, with more opening all the time.

Buying direct from ELC.co.uk Toy Store website saves you money. With the ELC.co.uk bulk-buying power ELC.co.uk cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC.co.uk customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC.co.uk and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC.co.uk Online.

Finger Paints - Bright, at Early Learning Center
With 6 different colours. Perfect first paints.

Berchet Plastic Superslide, at The Early Learning Center
Especially designed for little ones with 2 positions for height adjustment.

Thomas & Friends - James, at ELC.co.uk
There's no way you're going to miss this colourful engine! Watch as smilingJames comes hurtling down the track with his load of coal close behind. Solidwood body and chassis with painted details, complete with front and rear magnets.

What Is The Time? Pink Clock, at ELC.co.uk
Working wooden clock with 'to' and 'past' marked on the face. Requires 1 x AAbattery (not included).

Magic Easy Painters, at The Early Learning Centre
Four easy painters plus a 'magic' one that changes the colour of the others when you paint over them.

Wooden Shape Sorting Caterpillar, at Early Learning Centre
Help your child to recognise shapes and patterns with this Wooden Shape Sort Caterpillar.

Magnetic Numbers, at Early Learning Centre
100 magnetic numbers and arithmetical signs in a storage tub.

Baby IQ Baby's 1st Word DVD, at The Early Learning Center
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

Ready Mix Paint Black, at ELC
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Travelling Songs CD, at Early Learning Centre
Singalong with your favourite travelling songs on this CD packed with 30 tunes. Approx 60 mins running time.

King Neptune's Shell Carriage, at Early Learning Centre
King Neptune's amazing underwater carriage is pulled by seahorses. Two detachable mermaids sit on a dolphin and turtle. L30 x H18 x D15cm.

Apron Small, at Early Learning Centre
Lovely aprons to protect your child's clothes from becoming part of the artwork. Wipe-clean surface. <br><br>Small (L35cm, W94cm)

Mythical Monsters, at Early Learning Centre
Fearsome trio to frighten the living daylights out of unsuspecting knights.

Wooden Toddle Truck, at ELC.co.uk
This easy-to-push truckis great for helping with first steps, and ideal for toddlers to transport toys. It comes with 24 building blocks in different shapes and colours.This easy-to-push wooden truck contains 24 bright blocks in different shapes.

My 1st Fax & Phone, at Early Learning Centre
Feature-packed first phone set to intrigue your young child. The removable phone has rollerball face and key sounds, and the scribbler slide-eraser has funny sounds. The answer machine has record and play functions as well as music and flashing lights.

Red Small Uv Suit, at Early Learning Center
Wetsuit protects from sunburn and harmful UV rays. With 50+ UV protection.

Xylopiano, at Early Learning Centre
Rainbow-coloured 8-key piano and xylophone in one. With 2 beaters and 6 song cards.

Wooden World Long Curves & Straight Track, at The Early Learning Centre
Extend your track with these additions. Includes: 4 curves, 4 straights and 2 trees.

Zebra Baby, at ELC.co.uk
ZEBRA BABY

Mythical Monsters, at The Early Learning Center
Fearsome trio to frighten the living daylights out of unsuspecting knights.

Fun With French CD, at Early Learning Centre
A collection of fun songs, sung in French and English. Learn simple words and phrases.

Picture Word Cards, at Early Learning Center
This teaching activity contains 40 jigsaw cut cards designed so that only the correct words and pictures will fit together.

Storytime CD, at The Early Learning Center
Extra value audio CD that also works in your PC to give you much more. There are songs, Lyrics, printable activity sheets and mp3 tracks.

Table - Blue, at Early Learning Centre
Lightweight plastic blue table where your children can do all their arts and crafts. With detachable legs to allow easy storage.

3 Colour Lantern, at ELC
Lantern with colour filters that change as the knob is turned.Requires 2 x C batteries

Apron Large, at The Early Learning Center
Lovely aprons to protect your child's clothes from becoming part of the artwork. Wipe-clean surface. <br><br>Large (L40cm, W106cm)

UV Hat - Blue, at ELC.co.uk
UV protection hat with flap to cover neck. One size.

Snakes & Ladders and Ludo, at ELC.co.uk
Two traditional games for classic family fun. Wooden double-sided play board, counters and a die.

Fisher Price Sing-Along Stage, at Early Learning Center
Fun packed music centre with four instruments, lights, microphone and two music modes to encourage your baby to dance and play.

Pets 6 In A Box Puzzle, at ELC
Six simple puzzles, featuring popular family pets. Made from forest friendly paper.

ELC.co.uk is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC.co.uk offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC.co.uk website.

ELC.co.uk online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!