Buying direct from ELC Toy Store website saves you money. With the ELC bulk-buying power ELC cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC Online.

Much more than simply just another toy store, ELC UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, ELC produce some of the most fun and creative toys that you can buy. When you shop online at ELC you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at ELC: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

ELC Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at ELC is lots of fun - and you're sure to want to go back again and again!

At the ELC Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible ELC range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at ELC, UK:

ELC Home Page Natural Artist Red PaintSoft Stuff Tubs14ft Washington Trampoline CoverWooden Rocking HorseColour In CardsColour ExplosionPrincess UmbrellaFiction MeteorBuild &Amp; Play PlaneRemote Control T-RexDrumJitterbugsShake Rattle &Amp; TwistBosch WorkbenchBath WhistleStreet Mouse - Tvr ModelCup Cake Winter 4 Piece Outfit3 Pack Emergency SetPoppy &Amp; Hugo Lift Out PuzzleSnap &Amp; Style Flower GirlCharlie &Amp; Lola Make &Amp; Play CardsetMi Digi WorldDoll House Living RoomFlower Suction Highchair ActivityWhizz Around GarageCup Cake Baby SlingCharlie &Amp; Lola Talking DollsWooden Cut &Amp; Play Birthday CakeHugo Rag DollHappyland World People

Crate Of Vegetables, at Early Learning Center
Plastic crate with 12 cut-and-play vegetables and knife.

White Bunkbeds, at The Early Learning Centre
Can be separated to make two beds. Great for brothers or sister dolls, and fun doll sleepovers.

Talking Flash Cards, at The Early Learning Centre
Easy-to-use interactive electronic game. Your child can plug in a card, answer simple visual questions and enjoy pressing the buttons to hear words and sounds.

Classic Farm Animals Puzzle, at ELC
Four simple animal puzzles for toddlers.

Torch, at Early Learning Center
Sturdy torch, great forexploring or shadow play. Requires 2 x C batteries.

Charlie & Lola Umbrella, at The Early Learning Centre
Stay dry with the help ofyour Charlie and Lola.

Scales, at Early Learning Centre
Scales to weigh goods in the shop, or ingredients for play cooking.

Christmas Sponge Painting, at Early Learning Centre
Sponge paining kit containing festive shaped sponges and seasonal coloured paint.

Fantasy Figures Set 10 Pieces, at Early Learning Center
Bumper pack of detailed fantasy figures, including fairies, witches, queens,kings and dashing princes. The perfect accompaniment to the Fantasy Palace,available separately.

Energy Armbands Sportacus, at ELC
Designed to look just like the ones Sportacus wears and even makes the same motion sound effects.

Science Museum Crystal Mining, at Early Learning Center
Let your child discover the wonder of geology as they dig away at the rock to uncover eight natural crystals with this amazing Crystal Mining kit.<br><br>The beauty and form of the crystals they uncover from the rock will captivate them, so it’s a fantastic way of learning about minerals and crystals in a totally engaging way.<br><br>Once all the crystals have been excavated, your expert Geologist can announce to the world their important discoveries and then create an impressive display to show them off.<br><br>Approximate size of crystals range from 15mm – 20mm

V-Tech Dora Laptop, at The Early Learning Centre
Designed to engage pre-schoolers in a play along learning adventure with everyone’s favourite explorer! Features 10 activities that teach letter names, the alphabet, words, spelling, simple sums and basic Spanish. 2 separate LCD screens give extra interaction and on-screen guidance throughout the games. The mouse has 4 directional cursor keys and a chunky enter button for little hands to develop basic computer skills. Interactive 3D Dora character dances along to give positive encouragement.

Wooden Cut & Play Food, at The Early Learning Center
Knife, tray, chopping board and eight cut-and-play foods.

Disney Fairies Fashion Set, at Early Learning Centre
Fairy-licious outfits and themed accessories, a 'must' this season! There are three outfits to collect, receive one per order as a lucky dip surprise. Display stand is not included.

Bright Creative Card, at The Early Learning Center
10 sheets of creative card in bright and bold colours.

Farm Play mat, at ELC
The perfect play mat farm setting for the animals.

Disney Princess Xylophone, at ELC
Interactive book to enjoy and play.

Spotty Ironing Board, at The Early Learning Centre
Sturdy metal frameand padded board. Adjustable to three heights. Maximum height 54cm.

Stingray, at ELC.co.uk
Stingray.

Washable Pens, at The Early Learning Centre
10 colourful, washable chunkie pens.

Flower Press, at ELC.co.uk
Preserve your favourite blooms with this traditional Flower Press, which comes complete with carrying handle. <br><br>The Flower Press has four flower shaped knobs located at each corner of the press, which enables the user to easily screw the two outer plates together in order to press the flowers.It also comes with 10 corrugated boards, and 20 sheets of paper – so several flowers can be pressed at a time.<br><br>A must-have piece of equipment for young botanists and lovers of nature, it easy to carry, light, and can be used again and again.<br><br>Flower press is 16cm square x 7.5 cm high and weighs approx 550g

VTech Sing & Discover Piano, at The Early Learning Centre
Chunky keyboard with two play modes, comes with a sing-along microphone and easy to turn music sheets. A fantastic toy for all future maestro's.

Carpet Road Playmat, at Early Learning Centre
Sturdy rug-style playmat, with lots of features to drive around. Leave it on the floor as a rug or roll it up to store.

Sparkling Dragonflies, at Early Learning Centre
They flit, they flutter and now they sparkle too. <br>Never has a dragonfly looked more enchanting than when your child gets to work decorating these beautiful, flying creatures.<br><br>Be as creative as you wish using the glitter, rhinestones and feathers to dress them up. Then once you’ve transformed them into dancing, dangling, disco dragonflies you can then hang them either as a mobile together or on windows or doors to create a magical woodland glen in the bedroom.<br><br>The two large dragonflies measure 30cm across.

Blossom Farm Car Play Centre, at ELC
Simply hang from a headrest, and keep your baby busy playing with the soft animals and mirror. Works with rear and forward-facing safety seats.

Fisher Price Tumble Time Tigger, at The Early Learning Centre
It's Tigger Time. Kids are not going to believe their eyes when they see what Tigger can do. To start the fun press his ear. Then, kids can magically bring Tigger to life by clapping their hands calling out to him. Through sound activation kids can really interact with Tigger. He will respond by doing cartwheels and funny handstands. Kids will never know what Tigger is going to do next.

1st Number Rhymes CD, at ELC
This 30 song 60 minute CD is the latest addition to ELC’s hugely successful ‘First’ Range of CDs. These gentle and clear number and counting songs & rhymes have been specially recorded for little ones. Includes Two Little Dickie Birds, One Two Buckle My Shoe, Five Little Ducks and One Potato Two Potato.

Crazy Convertible Car, at ELC
Cute little open top with easy to use remote control. Requires 5 x AA batteries.

Blue CD Box, at ELC.co.uk
Super-stylish CD carry case for up to 12 CDs.

Wooden Harmonica, at Early Learning Centre
Colourful wooden harmonica for making sweet music.

ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!