Buying direct from Early Learning Center Toy Store website saves you money. With the Early Learning Center bulk-buying power Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Center Online.

Early Learning Center is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Center offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Center website.

Early Learning Center online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Center Direct offers you the convenience and choice of home shopping, from the Early Learning Center website. To ensure your safe-shopping experience at Early Learning Center, you can also rest assured that Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Farmyard Playset, at ELC
Pigsty, stables, cowshed, dog kennel, chicken hutch, fences and hayloft with moving pulley. Animals available separately.

V-Tech Dora Globe Trotter, at Early Learning Center
Explore the world with Dora and Boots! Play in stand-alone mode to learn continents, oceans, animals and more or hook-up to the TV to open up an endless world of interactive learning fun through a cartoon style environment. Lots of age appropriate curriculum including letters, numbers and adventure learning games that teach places, animals and problem solving skills. All activities controlled by a fun Dora joystick for easy control. Features the real voices of Dora and Boots.

Lift Off Rocket, at Early Learning Centre
Funky retro rocket withthree doors to open. The cargo hold opens so the space buggy can zoom down a ramp and explore alien terrain. The living compartment opens to reveal a bed and kitchen for tired and hungry crew, and the top is where the two astronauts fly their missions. Plus space dog and alien in crater. With carry handle and lift-off sounds. Batteries not included.

Jolly Songs Book & Cd, at ELC
CD with a song set to a popular tune for each of the 42 letter sounds.

Sweet Princess 5-6 Years, at ELC.co.uk
Softest pink shimmery dress with flower detail at waist, headdress and matching silky bag.

Firefighter Outfit, at The Early Learning Centre
Firefighter jacket with silver strips and high-visibility play trousers for daring firecrew.

Click Clack Caterpillar, at Early Learning Center
Two sides of fun - roll the balls down the zig-zag chute on one side, and the ladybird cars whizz down the track on the other side. Plays three different melodies and four whacky sounds. Requires 3 x AA batteries

Rosie's World - Daisy's Funky Car, at Early Learning Center
Drive Daisy in her cool car.She loves listening to music on the stereo. Daisy can explore anywhere and find the perfect spot for a picnic. Requires 2 x AA batteries.

Pop To The Shops, at The Early Learning Centre
Race to the shops to buy as much as you can with your money.

Jolly Songs Book & Cd, at Early Learning Center
CD with a song set to a popular tune for each of the 42 letter sounds.

Pirate Hat, at ELC.co.uk
A real pirate needs some seriously mean headwear.

WWF Adopt A Wild Dolphin, at Early Learning Centre
This gift really DOES something – and not in a flashing, needs-batteries kind of way. It helps protect the future of real wild dolphins. So it’s the perfect present for an eco-minded child who loves animals. <br><br>The lucky adoptive parent will receive quarterly updates on their bottle-nose dolphin pod who live off the Hebrides. The 12-month adoption pack also includes: adoption certificate, greetings card, dolphin facts booklet and more.<br><br>The supremely soft dolphin is much cuddlier than a real dolphin. So there’ll be warm feelings inside all round – guaranteed.

Whale Adventure, at The Early Learning Center
Pilot the grabbing frogsub to catch some fish, or try an octopus. But beware the huge whale, which might fancy divers for lunch.

Egg & Spoon Race, at ELC
Includes 4 spoons and 4 eggs which 'crack' to reveal a bean-bag yoke.

Fisher Price Digital Camera - Pink, at Early Learning Center
With dual hand-grips and two-eye viewing for easy use. The 3 cm colour LCD screen allows kids to instantly see the pictures they have taken. Features include 8 MB memory for over 60 pictures, USB cord for computer connection, photo editing CD-Rom, built-in flash and wrist strap.

Supervac 2-in-1, at Early Learning Centre
With upright andhand-held modes that appear to collect dust with realistic sounds.Requires 3 x C batteries.

Singalong Personal CD Player - Blue, at ELC
This portable CD player comes with headphones for listening to music or story CDs. Or plug in the microphone to hear the music and your singing through a speaker (not through the headphones). <br><br>Requires 2 x AA Batteries

Sew & Lace Card, at Early Learning Centre
Thread the laces through the brightly coloured animal cards. This will help children develop their coordination.

Kangaroo With Baby, at The Early Learning Center
A KANGAROO WITH BABY TO ADD TO YOUR ANIMAL KINGDOM COLLECTION

Primrose & Violets Cottage, at The Early Learning Centre
Primrose and Violet's sweet little home, with two scented figures and play accessories.

Energy Armbands Sportacus, at ELC
Designed to look just like the ones Sportacus wears and even makes the same motion sound effects.

Baby Active My 1st Combo, at Early Learning Center
Pop-up tent and tunnel. Perfect for crawling, clambering and peek-a-boo fun.

Thomas & Friends - Lights And Sounds James, at ELC
James likes to think of himself as a really splendid engine. This deluxe version brings James to life like never before. Hear him whistle and see his working head light. Also the faster you push him the faster he "Chugs".

Shape Liftout Puzzle, at Early Learning Centre
Simple first liftout puzzle with 4 pieces in different shapes.

Clam Hunt, at Early Learning Centre
Encourage confidence in the water with this fun matching game. Contains four clamshells (8 halves) with a printed character on each.

Old Macdonald'S Soundtracks Game, at Early Learning Centre
The listen and match sing along game for 1 - 2 players. Encourages listening, concentration and matching.

Mermaid Wonderworld, at The Early Learning Centre
Wonderful underwater kingdom for the mermaids to play in. With coral to swim around, shells to sit on, friendly sea creatures to talk to and a glowing palace.

Thomas & Friends - Salty, at The Early Learning Center
Salty is an older diesel engine who loves to tell tales of the sea. He is at his happiest down by the docks.

Push 'N' Go Crab, at Early Learning Centre
Push down on his shiny shell and he scuttles sideways.

Science Museum Walk'N'Glide Skates - Pink, at Early Learning Center
Getting your skates on couldn’t be easier than with these innovative Walk ‘n’ Glide wheels. A fully adjustable patented frame straps to feet in seconds, converting a pair of normal shoes into a fun and fabulous set of hot-pink skates. <br><br>Your child will improve their balance and coordination, and even learn about friction, forces and motion as they glide. <br>The unique two-wheel design makes it easy and safe for your child to walk on their toes when they need to go slow. And when they want to feel the ground beneath their feet again, the skates are small and neat enough to be easily stored away in a bag. <br><br>Fully adjustable to fit most shoe sizes. <br><br>Wheels approximately 7cm in diameter<br><br>

Much more than simply just another toy store, Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Center is lots of fun - and you're sure to want to go back again and again!