For over 30 years, The Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Centre's passion for learning through play and commitment to quality make The Early Learning Centre toys as relevant to today's children as those of 30 years ago.

The Early Learning Centre is much more than just another toy store, and at the The Early Learning Centre website you quickly discover what makes The Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Centre stand out from all the rest. Whatever you decide to buy from The Early Learning Centre - you certainly won't be disappointed!

Why we like The Early Learning Centre, UK:

• The Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Centre prices are always excellent, and The Early Learning Centre customer services are always happy to help!
• The Early Learning Centre has years of experience in its field - the The Early Learning Centre online shopping experience is testament to that.
• The The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Centre, it's a no-brainer!

All The Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Centre website you'll discover a number of awards The Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Centre difference for yourself, at The Early Learning Centre website - you won't be disappointed.

Chunky Wooden Train & Carriage, at ELC
Painted wooden train that younger children can push along, take apart and play with the pieces. Older ones can design and build their own train with the colourful shapes.

Fisher Price Snap n Style Erika, at ELC
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

Jolly Phonics Book 3, at Early Learning Centre
Fun activity books get reading and writing skills off to a flying start. Book 3of 7.Jolly Phonics is a fun and multisensory way to learn the sounds thatletters make and how to put them together to build words.

Cup Cake Winter 4 Piece Outfit, at ELC.co.uk
Sparkly pink duffle coat, trousers and bootees for the most fashionable dolls.

Wicker Shopping Bag, at Early Learning Centre
Carry your shopping in this wicker bag with fabric trim.

Thomas & Friends - Lights And Sounds Percy, at The Early Learning Center
A junior member of the principal team of engines. This little chap is normally quite happy puffing around the yard. He's always keen to oblige, a fact of which the other engines are apt to take advantage of. This deluxe version brings Percy to life like never before. Hear him whistle and see his working headlight. Also the faster you push him the faster he "chugs".

Spill Proof Bubble Tub, at ELC
Keep your bubble-mix safe in this spill proof tub.

School Recorder, at The Early Learning Center
Black school recorder with black case.

HappyLand Police Station, at ELC.co.uk
Police station, police car, motorbike, traffic lights, road block, dog and 2 police figures. Makes realistic sounds.

Pink Play Table, at ELC
Lightweight plastic pink table where your children can do all their arts and crafts. With detachable legs to allow easy storage.

Bubblewish, at ELC.co.uk
Fill the base of the beater with shampoo and make lots of bubbles!

Jolly Phonics Frieze, at Early Learning Centre
Learn all the sounds from the Jolly Phonics learning system with this brightly coloured Frieze which has 7 panels. Can be displayed as a continuous Frieze or a poster.

Graco Stroller, at Early Learning Centre
Stylish and sturdy red stroller for dolls who like to get out and about.

TP Amsterdam Trampoline Safety Surround 10ft, at Early Learning Center
A superb 10ft trampoline enclosure which provides a safety system for the novice trampolinist, helping jumpers gain confidence because the risk of falling off is removed. Fixes to the outside so the whole trampoline remains available for use. Comprises a galvanised steel frame with lifetime guarantee against rust causing failure, foam/rubber/PVC sleeves and UV stabilised net.

Junior Bulldozer, at ELC
A great value chunky plastic Bulldozer for indoor, outdoor, or sand play fun.

Thomas & Friends - Gordon The Big Express Engine, at ELC
Goodhearted Gordon is the fastest and most powerful member of the engine family.

Soft Stuff Bright Tubs, at Early Learning Center
4 tubs of bright Soft Stuff with integral cutters and moulds.

WWF Adopt A Wild Orang-Utan, at Early Learning Centre
This gift really DOES something – and not in a flashing, needs-batteries kind of way. It helps protect the future of real wild orang-utans. So it’s the perfect present for an eco-minded child who loves animals. <br><br>The lucky adoptive parent receives quarterly updates on their orang-utan. The 12-month adoption pack also includes: adoption certificate, greetings card, orang-utan facts booklet and more. <br><br>The supremely soft orang-utan toy is easier to look after than the real thing, and always keen on a cuddle. So they’ll be warm feelings inside all round – guaranteed.<br><br>

Bull, at ELC
Plastic bull

V. Smile Thomas The Tank Engine Game, at The Early Learning Centre
Hop on board and go on a learning journey with Thomas and Friends. Today will be a busy day for the engines on the island of Sodor and they will need your help to show how useful they are. Learn important school skills by working together with Thomas, Harold, and Bertie. "Let's make tracks!"<br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

Street Mouse - Pink, at The Early Learning Centre
Put the whiz into computer whiz kid. <B>A cute and cool little run-around<B> that is actually a <B>fully functioning 800 dpi optical mouse.<B> With left and right click buttons and a scroll wheel, its <B>cute curvy styling<B> and sculpted body are perfect for negotiating the twists and turns of the web. <BR><BR>The pink Street Mouse has alloy style wheels, tinted windows, working blue LED headlights and tail lights and plugs into your computer via a PS2 or USB port. No mouse mat needed.

Wooden Rocking Horse, at ELC.co.uk
Bright and sturdy rocking horse, to encourage your baby to rock for themselves. Made from forest friendly wood.

Singalong CD Player - Pink, at ELC
This great CD player features aneasy-to-load CD compartment and large dials that are ideal for children. With a program function to play or repeat favourite tracks, two microphones and a built-in anti-shock function.

HappyLand Country Crossing Train, at Early Learning Center
Full steam ahead with this engine tender and carriage, sports car, levelcrossing, station, six pieces of track and three figures.

HappyLand Happy Market, at Early Learning Centre
Stock up on fruit 'n' veg and some fresh flowers at the HappyLand market.

National Geographic Planetarium, at Early Learning Centre
Young stargazers will be over the moon with their very own planetarium. A rotating map of the night sky shines onto ceilings and walls while an accompanying soundtrack helps identify groups of stars and explains mythological legends of astrology. They can read more in the accompanying booklet and turn their PC into an astronomical observatory using the Cybersky CD-Rom. The light-projecting pointer adds that extra Sky At Night flavour.

Bright Creative Card, at The Early Learning Centre
10 sheets of creative card in bright and bold colours.

In The Night Garden Ninky Nonk, at ELC
With five colourful train cars to connect together for endless roll-along fun! All 5 cars of Ninky Nonk split into 3 seperate pieces. Cammed wheels for easy movement; Pieces connect together to enhance train play.

Wooden Pan Set, at The Early Learning Centre
Prepare a delicious and nutritious meal with this fantastic cooking set.

Light & Sound Funky Footprints, at Early Learning Centre
Follow the footprints to hear lots of silly sounds and see flashing lights. Count along the numbered steps. Jump and land on the final footprints to get cheers as a reward.<br><br>Requires 2 x AA batteries.

The Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Centre Direct offers you the convenience and choice of home shopping, from the The Early Learning Centre website. To ensure your safe-shopping experience at The Early Learning Centre, you can also rest assured that The Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!