Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.

Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Centre website.

Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

For over 30 years, Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Centre's passion for learning through play and commitment to quality make Early Learning Centre toys as relevant to today's children as those of 30 years ago.

Early Learning Centre is much more than just another toy store, and at the Early Learning Centre website you quickly discover what makes Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Centre stand out from all the rest. Whatever you decide to buy from Early Learning Centre - you certainly won't be disappointed!

Cool Cardz Maker, at Early Learning Center
Cool Cardz is the perfect gift for children who like to mix creativity with individuality. <br><br>They can be as artistic as they wish using the stamps, stickers and glitter pen to create their cards. Maybe it’s the cat’s birthday, or perhaps for your best friend at school? Whatever the occasion, your child can let their imagination run wild when they use this printing studio.<br><br>Once they’ve finished these mini works of art they can then laminate them and send them on so everyone can enjoy the fun.

Junior Kickboard, at Early Learning Centre
Lightweight float great for swimming practice.

Push Along Puppy, at ELC
Push the puppy along to see his feet flip forwards as he scampers on wonky wheels. He loves going for a walk. Requires 2 x AA batteries.

Tins of Baby Animals, at Early Learning Centre
Keep all your baby animals safe in these cute tin cases. Include assorted figures.

HappyLand Family, at The Early Learning Centre
A new baby and dog join the family.

TP Straight Slide, at ELC.co.uk
Straight garden slide with stable base, galvanised steel frame and slip resistant steps. Shown with slide extension, available separately.

Scissor Pack, at The Early Learning Center
Contains 1 pair of scissor handles. 5 interchangeable blades and a blade protector.

Super Scribbler - Pink, at ELC.co.uk
Scribbler with 3-in-1 pattern roller, 4 stampers, mechanical wiper, pen and tray.

Build Your Own Fire Engine Kit, at ELC.co.uk
Build your own easy to assemble fire engine, with a battery-operated screwdriverthat fits underneath the vehicle to make it move.

Turbo Racer NEW - Blue, at Early Learning Center
Open the boot to hear funky music and see flashing lights. Press the button on the sunroof to hear realistic acceleration sounds and see the headlights light up.

Pink Phone & Answer Machine, at Early Learning Centre
NEW COLOURS! Every princess needs one to juggle her hectic social diary!

Vehicle Pop up Camper Tent, at ELC
This funky vehicle pop up camper tent is compatible with the ELC tunnel. Suitable for indoor and outdoor play. The camper tent conveniently collapses for easy storage and portability.

My First Stroller Blue, at Early Learning Centre
Lightweight buggy that folds for easy storage. For dolls up to 40cm.

Baby Millie Doll Black, at The Early Learning Center
She laughs, cries, sucks her bottle and sleeps just like a real baby. Millie comes with a bottle, pillow and comforter. Height 46cm.<br><br>Unfortunately the free cradle offer advertised in the catalogue has been discontinued due to lack of stock availability

Flutterbug Rattle, at Early Learning Center
Touch and feel Butterfly with foldable wings.

Alphabet Blocks, at The Early Learning Center
Two dozen brightly coloured wooden blocks. Great for learning letters and numbers.

Doctor's Outfit With Stethoscope, at The Early Learning Centre
Crisp doctor's coat with handy stethoscope and mask. Fits doctors up to 116cm tall, coat machine washable.

My 1st Fax & Phone, at ELC
Feature-packed first phone set to intrigue your young child. The removable phone has rollerball face and key sounds, and the scribbler slide-eraser has funny sounds. The answer machine has record and play functions as well as music and flashing lights.

Spiral Art, at Early Learning Centre
Make wonderful swirling patterns. You can use the 4 different coloured pens, 6cogs and 5 inner frames to make each pattern unique. This also contains 20sheets of paper and a leaflet to give you design ideas

Medieval Heroes Set, at The Early Learning Center
Includes a white wizard, mythical fire breathing dragon, swordsman and archer for use with the Castle of Courage.

VSmile Baby Winnie the Pooh Slide & Learn Book, at Early Learning Centre
Interactive storybook; 6 pages with moving elemants, and nursery rhymes.

Lunar Jim Talking Ripple, at Early Learning Centre
Ripple has posable arms, legs and head and says five phrases.

Braun Beauty Case, at ELC.co.uk
Stylish pink beauty case with full kit inside, including brush, comb, hairdryer, hair clips, mirror and more. Requires 1 x AA battery.

Thomas & Friends - Iron 'Arry & Bert, at The Early Learning Center
These two diesel engines work together in the scrapyard.

Dig & Play Egyptian Tomb, at ELC.co.uk
Chip away at the mysterious brick to discover ancient Egyptian treasure buried thousands of years ago.<br><br>Your child can dig and scrape away with the special tool, to find buried treasure. They’ll dig up a cat model, Egyptian pendant, hieroglyphics tablet, ankh life symbol, plus four special game counters. <br>And once your child has found all the amazing archaeological artefacts, there’s a great treasure hunt game to play on the Egyptian treasure map.<br><br>The game is for two to four players, so mummies can join in too of course.<br><br>

Clay - 2.5kg, at ELC.co.uk
Create shapes and make models with clay that hardens when left to dry.

AA Battery 4 Pack, at Early Learning Centre
AA battery 4 pack

3 Colour Lantern, at The Early Learning Centre
Lantern with colour filters that change as the knob is turned.Requires 2 x C batteries

Lunar Jim Ripple & Scooter, at Early Learning Center
Ripple and Scooter are readyfor action. The Ripple figure slots into his vehicle.<br><br>Available from October.

Braun Beauty Case, at The Early Learning Center
Stylish pink beauty case with full kit inside, including brush, comb, hairdryer, hair clips, mirror and more. Requires 1 x AA battery.

Exciting features at Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' Early Learning Centre toys throughout themed playzones.

Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.