Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Center Direct offers you the convenience and choice of home shopping, from the Early Learning Center website. To ensure your safe-shopping experience at Early Learning Center, you can also rest assured that Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

For over 30 years, Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Center's passion for learning through play and commitment to quality make Early Learning Center toys as relevant to today's children as those of 30 years ago.

Early Learning Center is much more than just another toy store, and at the Early Learning Center website you quickly discover what makes Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Center stand out from all the rest. Whatever you decide to buy from Early Learning Center - you certainly won't be disappointed!

Much more than simply just another toy store, Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Center is lots of fun - and you're sure to want to go back again and again!

Stackable Storage Boxes - Blue, at Early Learning Center
Keep playrooms tidy with this set of three colourful, wooden stackable storageboxes.

Fairy Princess Puzzles, at The Early Learning Center
Four puzzles on a pretty fairy princess theme, with large pieces for little hands.

Jolly Phonics Book 2, at ELC.co.uk
Fun activity books get reading and writing skills off to a flying start. Book 2of 7.Jolly Phonics is a fun and multisensory way to learn the sounds thatletters make and how to put them together to build words

Sticky Dartboard, at Early Learning Center
Velcro dartboard with clear numbers and 2 sets of 3 darts.

Build A Medieval Castle, at Early Learning Centre
The Medieval Castle Building Kit is a truly unique gift that transports your children back in time. <br><br>First comes the empire building, from planning which castle design they like, to mixing the plaster to make the actual bricks. <br><br>Then they’ll be the king of the castle amongst their friends as they role play and recreate battle scenes using the model knights. <br><br>33cm wide

Coupe Ride On, at ELC.co.uk
Sporty car to pusharound in, indoors or out, with hooter.

Old Macdonald CD, at The Early Learning Centre
Extra value audio CD that also works in your PC to give you much more. There are songs, Lyrics, printable activity sheets and mp3 tracks.

V.Smile Pocket, at ELC
For use on the go or at home on the TV. Teaches school skills through video game fun. Comes with TV hook-up cables and a learning game.

Octopus Splash Centre, at Early Learning Centre
Floating activity centre, with scoops, pourers, rainmakers, squirts and more!Suction pads attach to bath.

Apron Small - Flowers, at The Early Learning Center
Lovely aprons to protect your child's clothes from becoming part of the artwork. Wipe-clean surface. <br><br>Small (L35cm, W94cm)

Dog And Cat Wooden Puzzle, at Early Learning Centre
A smiling and colourful pair of wooden five-piece puzzles.

My First Talking Ted, at Early Learning Center
A fun way to learn about parts of the body. Press his nose, hands, feet or tummy an he will sing about what you have just touched, 6 melodies to sing along to including ' this little piggy'.

Room On The Broom Book, at Early Learning Center
The witch had a cat and a very tall hat, and long ginger hair which she wore in a plait. How the cat purred and how the witch grinned, as they sat on their broomstick and flew through the wind.

Blossom Farm Lavender Lamb, at Early Learning Center
Soft fleece plush, press her tummy to hear her baa.

Fairyland Bluebell Boot, at The Early Learning Center
The fairies have made an old boot into a magical home. Bluebells over the door light up when the tinkling doorbell is pressed. The boot's tongue opens down to become a fairy slide. And there's room inside for the three fairies, gnome and friendly caterpillar. Plus a conker shell swing and a little garden round the back.

HappyLand Water Lily Canal Boat, at The Early Learning Centre
Floating canal boat with separate dog house and detachable lifebelt. The toplifts off to reveal living area.

HappyLand Intercity Train, at The Early Learning Centre
We can out the driver in his cab and take him out again when the train stops.1 Motorised Train and 1 x Train Driver

Animals Snap Cards, at ELC.co.uk
Pairs of large animal cards for the classic family game. Good for playing together, encouraging fast reactions and helps develop numerical skills.

Thomas & Friends - Henry The Green Engine, at ELC.co.uk
Highly-strung Henry is a real thoroughbred of an engine and will give anyone a run for their money.

Poppy & Hugo Lift Out puzzle, at ELC
Lift-out puzzle with touch andfeel pieces on Poppy and Hugo.

Science Museum Dinorobot, at ELC.co.uk
A Greek physicist and inventor created the first robot in 250 B.C. and now yourchild will be amazed when they build their own.<br><br>The Dinorobot is literally a <strong>robot dinosaur monster</strong> that yourchild can make, then use to scare the living daylights out of any friends whopop round.<br><br>It contains an electric motor inside to get it going, so yourchild and their friends can challenge one another to robot races. A great giftfor children who enjoy discovering how things work.<br><br>Assembled robot is30cm long.<br><br>2 x AA batteries required.<br><br>Royalties from the sale of this product help fund and support the Science MuseumLondon.

Deadly Dinosaurs, at The Early Learning Center
Never again will science be dull with this Deadly Dinosaurs kit. A series of gloriously gruesome experiments will find your child digging through dino droppings and fashioning fossilised teeth and claws.<br><br>Their guide is plucky palaeontologist Doug Deeper whose horrible humour will have your child laughing as they learn. His infectious enthusiasm is enough to bring out the detective in anyone, and soon your child will be examining evidence and drawing conclusions like a pro. <br><br>The kit contains all the tools of the trade, including a safe but effective chisel and hammer, plus plaster of Pairs and rubber moulds for making fabulous fake fossils. <br><br>The illustrated lab notebook is also packed with fascinating facts – did you know the Tyrannosaurus Rex suffered from bad breath?<br><br><ul><li>Tooth fossil approximately 13cm x 2.5 cm</li><li>Claw fossil approximately 5cm x 1.5 cm</li><li>Dinosaur ‘poo’ approximately 13cm x 4cm x 4cm</li></ul>

Seaside Playmat, at The Early Learning Center
Soft, padded activity mat made from fabric squares of different colours,patterns and textures. Includes crinkle shapes, mirror, soft snail rattle andteether.

Fisher Price Bounce & Spin Zebra, at Early Learning Centre
Lively zebra encouragesbouncing with rewarding songs and sounds. Handlebar features fun finger activities, two springy characters and a light-up bead ball. Seat height29cm, non adjustable.Requires 3xAA batteries.

Electronics Lab, at Early Learning Centre
Spark your child’s interest in electricity and boost their brainpower with this lamp-lighting buzzer-buzzing electronics set. <br><br>Your child can discover how electricity works with this advanced kit, which includes a clear electronics console board with fuses, resistors and much more.<br><br>The helpful full-colour 96-page handbook is packed with safety-tested experiments, such as creating alarm systems and dimmer switches. Also included is the Electronics Lab CD-Rom, enabling your child to perform all experiments on screen.<br><br>As your child grows, they can work through beginners’ and intermediate experiments to the more challenging advanced experiments, which are great fun for grown ups too – so prepare to turn your own dimmer switch off …<br><br>Electronics console L 30 cm x W 25 cm approximately

Nano-Copter, at Early Learning Centre
Very cool and extremely durable mini remote-control helicopter that’s small and light enough to land on your child’s hand (or on Dad’s head once they master the controls). <br><br>The miniature and lightweight design makes it perfect for steering the copter through missions around the house, while your child boosts hand-to-eye coordination and explores aerodynamics. <br>The light yet sturdy copter is built to withstand crashes, so it’s perfect for trainee pilots.<br><br>Approx 15 cm long

Binoculars - Green, at ELC.co.uk
Lightweight binoculars with strap and carry case. Magnification factor of six.

Human Torso, at Early Learning Center
Introduce your child to the most amazing machine in the world: the human body. This anatomically accurate torso comes with 8 dissectible, unbreakable parts, allowing your child to truly grasp the basics of human biology.<br><br>All the major organs and muscles are represented, while an illustrated booklet sets out the functions of each body part in an absorbing and accessible way. <br><br>Your child will love seeing what’s going on inside in all its gory detail – and be enthralled by how weird and wonderful the human body really is.<br><br>27cm high

Hair Tie with 2 Clips, at The Early Learning Centre
A perfect little gift. Assorted colours, lucky dip!

TP Kingswood Green Skyride, at Early Learning Centre
The skyride is a fun two seater ride which can be used by one or two children. Attaches to the Double Swing Arm when the Kingswood Low Tower is at full height.

Buying direct from Early Learning Center Toy Store website saves you money. With the Early Learning Center bulk-buying power Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Center Online.