For over 30 years, Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Center's passion for learning through play and commitment to quality make Early Learning Center toys as relevant to today's children as those of 30 years ago.

Early Learning Center is much more than just another toy store, and at the Early Learning Center website you quickly discover what makes Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Center stand out from all the rest. Whatever you decide to buy from Early Learning Center - you certainly won't be disappointed!

Much more than simply just another toy store, Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Center is lots of fun - and you're sure to want to go back again and again!

Buying direct from Early Learning Center Toy Store website saves you money. With the Early Learning Center bulk-buying power Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Center Online.

Sow, at The Early Learning Center
Selection of favourites to inhabit the farmyard.

Design & Dress Kit, at Early Learning Centre
Two beautiful magnetic dolls with 23 dressing accessories.

V-Tech Dora Globe Trotter, at Early Learning Centre
Explore the world with Dora and Boots! Play in stand-alone mode to learn continents, oceans, animals and more or hook-up to the TV to open up an endless world of interactive learning fun through a cartoon style environment. Lots of age appropriate curriculum including letters, numbers and adventure learning games that teach places, animals and problem solving skills. All activities controlled by a fun Dora joystick for easy control. Features the real voices of Dora and Boots.

Aquadraw Disney Princess Mini Mats, at The Early Learning Center
Simply fill the pen with water and children can Aquadraw their favourite Disney Princess characters - in colour! No Mess, No Fuss and it's impossible to go out of the lines, ideal for very young children taking their first creative steps. <br><br>Scenes magically fade to colour over and over again. Great for travel fun too. Each pack contains 4 different scene cards and 1 aquadraw pen.

Teaching Watch Girl, at ELC
Learn to tell the time with this funky watch.

Planet Protectors - Reef & Jet Ski, at Early Learning Center
Reef the dolphin protects the sea from Doc Tox's pollution, with the help of his jet ski and air-tank backpack. <i>This is not a bath toy. </i>

10ft Amsterdam Trampoline Cover, at Early Learning Centre
Made from PVC with drainage holes and an elasticated hem. Keeps the trampoline clear of dirt and garden debris.

Thomas & Friends - Jack, at Early Learning Centre
The friendliest front loader the island has ever seen, Jack loves his job but needs to be reminded of the quarry motto 'safety first'.

Nurse Outfit, at ELC
Smart nurse's outfit with matching hat and detachable cape. Fits nurses up to 116cm tall and machine washable.

Pop To The Shops, at ELC
Race to the shops to buy as much as you can with your money.

Sizzlin' Kitchen with £30 of free accessories, at ELC.co.uk
Loosen the apron strings and let the children cook up a storm with this designer kitchen. It features a cooker with turning dials, dishwasher and sink, storage rack for plates, side tables for food preparation plus pots, pans and cutlery. <br><br><b>Star Buy offer - </b> Free accessory set includes 50-piece set of cutlery, crockery, utensils, pots and pans. Please note: Discount codes are not valid onStar Buy offers.

Fisher Price Sit & Stand Giraffe, at The Early Learning Center
Handle like ears allow baby to pull themself up to the standing position where they can "feed" the giraffe 1 of 3 balls and be rewarded with fun sound effects.

Fairy Friends, at ELC.co.uk
Flower swing on alittle meadow, and three gorgeous fairy friends.

Natural Artist Red Paint, at Early Learning Centre
This bottle is made from PET plastic (a plastic that is easy to recycle) 25% of which is recycled PET. This bottle can be washed out and taken to your nearest recycling centre.

Planet Protectors - Reef & Jet Ski, at ELC.co.uk
Reef the dolphin protects the sea from Doc Tox's pollution, with the help of his jet ski and air-tank backpack. <i>This is not a bath toy. </i>

Wooden Chairs Pink, at The Early Learning Center
These two sturdy wooden chairs are the perfect accompaniment to the pink art table.

Rescue 4 In A Box, at Early Learning Centre
Four 12-piece puzzles featuring interesting rescue scenes.

Peek-A-Boo Garden, at Early Learning Centre
Garden creatures pop up when knobs are twisted, pushed, pulled or turned.

Tap A Shape, at Early Learning Centre
With cork board, hammer, tacks and shapes.

Soft Stuff Fairy Wonderland, at ELC
Mould pretty fairies and add hair, hands, feet and wings. Includes three colours of Soft Stuff, snail roller and tools, plus toadstool storage jar.

Travel Bag, at The Early Learning Center
A beautiful travel bag for packing up your favourite toys and taking them wherever you want.

Soft Stuff Racing Car, at The Early Learning Center
Contains a racing car mould with parts to create 3 racing car drivers, cutters, extruders, rollers and stampers. All comes in a racing car shaped jar.

Fairy Girl Scooter, at The Early Learning Center
Gorgeous pink scooter with fairy design and handlebar badge.

Blossom Farm Chirpy Chick, at Early Learning Centre
Soft fleece plush, press his tummy to hear chirping sounds.

Natural Artist Glue, at ELC
This bottle is made from PET plastic (a plastic which is easy to recycle) 25% of which is recycled PET. This bottle can be washed out and taken to your nearest recycling centre.

WWF Adopt A Wild Orang-Utan, at The Early Learning Centre
This gift really DOES something – and not in a flashing, needs-batteries kind of way. It helps protect the future of real wild orang-utans. So it’s the perfect present for an eco-minded child who loves animals. <br><br>The lucky adoptive parent receives quarterly updates on their orang-utan. The 12-month adoption pack also includes: adoption certificate, greetings card, orang-utan facts booklet and more. <br><br>The supremely soft orang-utan toy is easier to look after than the real thing, and always keen on a cuddle. So they’ll be warm feelings inside all round – guaranteed.<br><br>

Space Transpoppers, at ELC.co.uk
Slot together the pieces to make space vehicles or a rocket. Move the bendy pieces for a great popping sound.

My First Stroller Pink, at Early Learning Center
Lightweight buggy that folds for easy storage. For dolls up to 40cm.

Colour Explosion, at ELC.co.uk
Colour explodes off the paper in amazing rainbow effects!Crayola Colour Explosion lets you create wild multi-coloured effects with a single colour reveal marker! The unique clear ink marker works only with Colour Explosion black paper, revealing hidden colours behind it for amazing designs!<br><br>Just start drawing and watch the colours magically appear!

Mighty Digger, at ELC
Pressing the chimney or seat makes digger and engine sounds. Headlights light up. Includes 3 construction figures.

Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Center Direct offers you the convenience and choice of home shopping, from the Early Learning Center website. To ensure your safe-shopping experience at Early Learning Center, you can also rest assured that Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!