Why we like ELC, UK:

• ELC UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC prices are always excellent, and ELC customer services are always happy to help!
• ELC has years of experience in its field - the ELC online shopping experience is testament to that.
• The ELC Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC, it's a no-brainer!

ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Thats Not My Dragon Book, at Early Learning Centre
This book appeals to young children with the opportunity to interact with a variety of textures.

4" Mini Cooper Diecast, at Early Learning Centre
Realistic 4" Mini Cooper

Ready Mix Paint - Red, at ELC.co.uk
Colourful, washable paint in 284ml bottles.

TTT Dennis, at Early Learning Center
A lazy diesel who will create any excuse to avoid a day of work.

Baby Iguana, at ELC.co.uk
Plastic Baby Iguana

Rhythm And Beats Drumpad, at The Early Learning Centre
With six different drum pads to beat solo, or play along with the music. Includes record and play function, tempo control and tunes to drum along to. Requires 4 x AA batteries.

Planet Protectors - Reef & Jet Ski, at The Early Learning Centre
Reef the dolphin protects the sea from Doc Tox's pollution, with the help of his jet ski and air-tank backpack. <i>This is not a bath toy. </i>

Wooden Counting Pegs, at The Early Learning Centre
Five rods of different heights and 15 coloured beads for counting.

Bendy Belles - Jess, at Early Learning Centre
This friendly doll is perfect for playing with the dolls' mansion. And just as fun elsewhere too. She's poseable, so can sit up andbend.

Thomas & Friends - Mr Jollys Chocolate Factory, at Early Learning Centre
Let your child enjoy yummy adventures at Mr. Jolly's Chocolate Factory! From the Thomas and Friends Wooden Railway System, this fun factory is where chocolate is stirred, pressed, and packed. Then, the chocolate crates are loaded into waiting cargo cars. It's a delicious and rewarding day on the job, because the residents of Sodor can't wait for their weekly delivery from Mr. Jolly's factory.

Sea Serpent, at Early Learning Centre
Scare unsuspecting pirates with this monstrous sea serpent

Paint Palette, at Early Learning Centre
Six paint wells and one for water in the centre. Great for colour mixing.

This Little Piggy Book, at Early Learning Centre
Five adorable piggy faces top each finger of velour glove puppet that features a small board book attached to the palm. making the entire puppet self-contained and perfect for reading aloud.

Ballerina Doll Making Kit, at The Early Learning Centre
Now your child can make his very own doll. This easy-to-make ballerina kit involves no pins or needles so it’s perfect for little hands. It contains everything you need – even a birth certificate, so your child can give his doll a name. <br><br> The doll is 22 cm tall when complete

VTech Soft Singing Radio, at Early Learning Centre
Twist the dials and press the music button to hear fun phrases and melodies.

Wind Up Turtle, at Early Learning Center
Wind him up and watch him swim away. Great fun in the bath.

Trumpet Flute, at Early Learning Centre
Simple instrument with colour coded keys, ideal for playing your first tune.

Wake Up Alarm Clock Kit, at ELC.co.uk
Paint this alarm clock with the six brilliant colours for a bright morning every morning. Your child can enjoy designing and painting this traditional-style bell alarm clock. There’s no winding required, as it’s battery powered. The hands glow in the dark too for easy night-time time-checks.<br><br>Having a fantastic alarm clock she painted herself might just help your little sleepyhead get up for school.<br><br>Clock 15.25 cm x 11.4 cm

Action Books Detective Tool Kit, at ELC.co.uk
Collect the evidence, analyse the clues and solve mysteries. Budding Sherlocks will find all they need here to be a real detective. There are over 20 activities and ideas to investigate covering aspects of forensic science, photofitting, fingerprinting and beyond. A great 32 page handbook offers tips, information and ideas. Deerstalker and pipe unfortunately not included.

My First Art Desk - Blue, at The Early Learning Center
This curved table and stool turns any space into a children's art studio. With four paint pots, ten crayons, two fabric pouches, paper roll with magnetic ruler to hold down paper, and recess for pens and pencils.H50 x W80 x D60cm, Stool H27cm.

VTech Winnie The Pooh Roll & Learn Tree, at Early Learning Centre
The coloured balls activate sounds and music as they drop, with melodies and fun phrases. Teaches colours, animals, abc and more.

Doll House Pet Set, at ELC.co.uk
A collection of adorable pets. Includes, rabbit and hutch, cat with basket andbowl and a dog with kennel, bowl and bone.

Green Highback Baby Seat, at Early Learning Centre
Green swing seat suitable for babies with extra neck support, safety strap and T-Bar restraint. Height can be easily raised or lowered. This is an optional extra which can fit onto any of the featured frames.

Science Museum Fingerprint Kit, at Early Learning Center
Is your child a budding Inspector Morse or Sherlock Holmes? Are they always on the look out for left clues and ways of solving “crimes”? Then the Fingerprint Kit is the perfect gift for them to fulfil their detective dreams.<br><br>Every single person carries their own unique set of fingerprints, so now your child can discover who owns which ones and where they’ve been around the house.<br><br>They’ll love creating their own Detective ID card and fingerprints database, but just make sure you don’t get caught with your fingers in the cookie jar.<br><br>Storage box measures 15cm x 11cm

Mirror Teether, at The Early Learning Center
Soft and satisfying plastic teether with a 'magic' mirror that has a smiling face inside.

Cool Cardz Maker, at The Early Learning Centre
Cool Cardz is the perfect gift for children who like to mix creativity with individuality. <br><br>They can be as artistic as they wish using the stamps, stickers and glitter pen to create their cards. Maybe it’s the cat’s birthday, or perhaps for your best friend at school? Whatever the occasion, your child can let their imagination run wild when they use this printing studio.<br><br>Once they’ve finished these mini works of art they can then laminate them and send them on so everyone can enjoy the fun.

HappyLand Happy Market, at ELC
Stock up on fruit 'n' veg and some fresh flowers at the HappyLand market.

Cut & Play Sandwich, at The Early Learning Center
Make favourite sandwiches.With bread, margarine, fillings and knife.

HappyLand Goosefeather Farm, at The Early Learning Center
All the fun of the farm with Farmer Shepherd and his wife. Includes a barn, tractor and trailer, sheep pen, pig sty, six animals and playmat. Makes animal sounds. Height 30cm.

Travel The World, at Early Learning Center
Learn the countries and landmarks of the world with these fun games. Use Travel Tickets to visit different countries or match capital cities, landmarks and native animals to their country.

At the ELC Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible ELC range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at ELC, UK:

ELC Home Page Wwf Adopt A Wild TigerVehicle Pop Up Camper TentMusical KeysWashing MachineMy First Leappad System - PinkTravel BagThomas &Amp; Friends - JackEcho Microphone PinkShopping BasketVtech Winnie The Pooh Roll &Amp; Learn TreeVtech 9v AdaptorHappyland Emergency SetKids Love To Dance CdAmazing Machines 10-Book Gift BoxBead Magic Weaving LoomSoft Stuff Bright TubsWooden Busy Bead TableV.Smile Shrek The Third GameBumper Playfood AssortmentThomas The Tank Engine BookWooden StackerScience Museum Fingerprint KitWooden Sorting AbacusV-Tech Grow Go Ride-OnJunior TrampolineMake Your Own BraceletsStrength BallJolly Phonics Picture CardsPainting StationSilver Gaucho Battery Powered Ride On