All The Early Learning Center toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Center toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Center in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Center website you'll discover a number of awards The Early Learning Center toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Center's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Center difference for yourself, at The Early Learning Center website - you won't be disappointed.

Much more than simply just another toy store, The Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Center is lots of fun - and you're sure to want to go back again and again!

The Early Learning Center is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Center offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Center website.

The Early Learning Center online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Wooden Trike And Trailer, at Early Learning Centre
Sturdy wooden trike with trailer to fill with toys. Great indoors and out.

Blossom Farm Buttercup Cow, at Early Learning Centre
Soft fleece plush, press her tummy to hear mooing sounds.

Bug Stacking Tower, at The Early Learning Center
Full of crinkles, textures and shapes for your baby to explore. Stack the textures pieces onto the wooden pole. Made from forest friendly wood.

Fairy Sparkle Set, at Early Learning Centre
Sparkly art set for fairies and princesses. Contains glitter, glitter glue, confetti and stickers

Chunky Stacking Blocks, at The Early Learning Centre
Five colourful stacking blocks that stack up into a tall tower, yet nest neatly away. Good for number and letter recognition. Made from forest friendly wood.

Sparkle craft, at Early Learning Centre
Everything you need for sparly masterpieces. Contains holographic dots, confetti and bright sparkly card.

Light And Sound Drum, at Early Learning Centre
3 modes of play including 4 demo melodies, 3 silly sounds and a free play option. Roll the drum to get rolling sounds and flashing lights.

Leapster Ratatouille Game, at Early Learning Centre
Cook up a storm with Remy, Emile, and Linguini as you learn essential reading skills! Sort food, catch ingredients and ride rapids in the Paris sewers as you help Remy accomplish his dream of becoming a great chef!<BR><BR>Teaches: Phonics Skills, Word Building, Matching, Food Groups and more!

Whizz Down Mountain, at The Early Learning Center
Push the traffic lights to race a car down the mountain road, and set off lights and sounds. Press the big red button to send the chunky boulders down behind for a thrilling car chase, again and again.

Chunky Stacking Blocks, at Early Learning Centre
Five colourful stacking blocks that stack up into a tall tower, yet nest neatly away. Good for number and letter recognition. Made from forest friendly wood.

Flying Set, at Early Learning Centre
Let's zoom our helicopter and planes around the room or push them along the floor. Includes 3 x flying vehicles.

Party Invitations, at ELC
Make your party really special by sending out these glittery invitations. A pack of 8 in 4 different designs.

Thomas & Friends - Emily, at Early Learning Centre
Emily is a beautiful engine with shiny paintwork and gleaming brass fittings

Dig A Glow Dino - Pteranodon, at Early Learning Centre
Now your child can experience the thrill of palaeontology. They’re guaranteed to make a great find – without spending decades digging in a desert.<br><br>Using the special tool, your child can scrape at the plaster block to uncover the Pteranodon skeleton – the bones of a prehistoric flying reptile! Then follow the instructions to build the skeleton, and turn off the lights to see it glow. <br><br>This is a great gift for young dinosaur explorers. Looking at museum dinosaur skeletons is even more exciting when you’ve unearthed and proudly displayed your own at home.<br><br>Completed skeleton 28 cm long.

LeapPad Learning System - Pink, at ELC
Open a LeapPad and a whole world of learning opens up. Put a book on the LeapPad player and pop in the cartridge. Stories suddenly come to life with the light tap of the Magic Pen. Touch a word and sound out each letter. Then spell it and define it. Silly songs serenade. Characters charm everyone with their hilarious sense of humour. The award-winning LeapPad Learning System teaches fundamental reading skills in a way that keeps your child coming back again and again. The Magic Pen helps young readers practice critical pre-writing skills. With over 50 book titles to choose from, children will stay entertained and keep learning for a long time. When books talk back, every word is an adventure. And with volume control and automatic shut-off, the books don't have to talk too loudly.

Fiction Meteor, at Early Learning Center
This racer's remote control uses a luminous beam. Keep the car in the beam and press the buttons to navigate the car indoors or out, day or night. The beam has a 2.6 m range.The beam has been enhanced to help show how it works.

Paint Your Own Tea Set, at Early Learning Center
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

HappyLand Chocs Away Airport, at Early Learning Centre
Touch down at HappyLand Airport. Includes control tower, plane, helicopter, motorcycle, 3 characters and playmat.

Thomas & Friends - Peter Sam, at Early Learning Centre
Peter Sam is a hard worker and never grumbles about extra work

Cup Cake Winter 4 Piece Outfit, at The Early Learning Centre
Sparkly pink duffle coat, trousers and bootees for the most fashionable dolls.

Kids Love To Sing CD, at The Early Learning Center
Just try stopping them, joining in with these classic children's sing-along songs. If You're Happy And You Know It, Sing A Song Of Sixpence, Jelly on a Plate, Polly Put The Kettle On, Hot Cross Buns- they're all here, in 20 child-friendly arrangements. It's an unbeatable soundtrack for children's parties.

That's Not My Monster Book, at Early Learning Centre
This delightful book is aimed at very young children with bright pictures and patches of different textures. In this title it covers the subject of monsters.

LeapFrog Learn & Groove Zoo Ball, at Early Learning Center
Spin and bat the ball to hear letter names and animal sounds! 3 modes of play introducing animal names and sounds, the alphabet song and discovering cause and effect

Aquadraw Disney Princess Mini Mats, at Early Learning Centre
Simply fill the pen with water and children can Aquadraw their favourite Disney Princess characters - in colour! No Mess, No Fuss and it's impossible to go out of the lines, ideal for very young children taking their first creative steps. <br><br>Scenes magically fade to colour over and over again. Great for travel fun too. Each pack contains 4 different scene cards and 1 aquadraw pen.

Hugo Rag Doll, at ELC
Soft-bodied rag dolls for children to snuggle up to.

Soft Stuff Bakery Set, at The Early Learning Centre
For making and decorating pretend cookies, cakes and pastries. Includes four colours of Soft Stuff, rolling pin, candle and bell mould, cake decoration mould, cup cake mould, icing-style extruder and more. Plus fabric gingerbread man bag for easy storage.

Monkey Business, at ELC
The aim of the game is to hang all your monkeys on the tree without it collapsing. If the tree collapses during your turn, then you are out of the game. The remaining players will start the game again until there is only one player left. The last remaining player is the winner.

Baby IQ Baby's 1st Word DVD, at Early Learning Centre
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

Sweet Princess 5-6 Years, at The Early Learning Centre
Softest pink shimmery dress with flower detail at waist, headdress and matching silky bag.

Thomas & Friends - The Engine Shed, at ELC.co.uk
So this is where Thomas and his pals sleep! Works with Round-About Action Turntable. Contains sheds for up to 5 trains. Compatible with Wooden World track.

Why we like The Early Learning Center, UK:

• The Early Learning Center UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Center prices are always excellent, and The Early Learning Center customer services are always happy to help!
• The Early Learning Center has years of experience in its field - the The Early Learning Center online shopping experience is testament to that.
• The The Early Learning Center Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Center!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Center, it's a no-brainer!