All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you'll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.

Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.

Early Learning Centre UK is the leading toy store in the UK, and now you can enjoy the Early Learning Centre shopping experience online too, at Early Learning Centre Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at Early Learning Centre UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing Early Learning Centre to buy toys and games. See for yourself what Early Learning Centre has to offer, at Early Learning Centre website.

MegaBloks Build Imagination Bag 24 Pieces, at Early Learning Centre
Maxi Blocks are ideal for little hands to grip and this convenient bag of 24 Maxi Blocks is perfect for your young builders construction learning fun. The blocks come in a bright assortment of colours and sizes. Includes reusable storage bag and 8 activity cards.

V.Smile Noddy Game, at Early Learning Centre
It's a sunny day in Toy Town and Noddy would like to go on an adventure. Join Noddy as he climbs into his car and heads off for fun times at Big Ear's house, on the farm, and at the Police Station. Learn numbers, letters, animals, colors, and much more!<br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

Mamas & Papas Blossom Butterfly, at The Early Learning Center
Gorgeously soft and supportive rocking butterfly with wooden frame makes a perfect first baby rocker. With softly padded integral seat, covered in luxurious velour.Features crinkle material, rattles, squeakers, elasticated tail and embroidery detail. Includes solid wood frame, handgrips and footrests.<br><br>Seat height approx 26cm.

Clay - 2.5kg, at Early Learning Center
Create shapes and make models with clay that hardens when left to dry.

Build Your Own Fire Engine Kit, at The Early Learning Centre
Build your own easy to assemble fire engine, with a battery-operated screwdriverthat fits underneath the vehicle to make it move.

Baby Active My 1st Trampoline, at ELC
Padded trampoline for safe bouncing, with chunky rail to grasp for balance. For indoor or outdoor use.Easy self-assembly.H59 x W70 x D70cm.

3 Colour Lantern, at The Early Learning Center
Lantern with colour filters that change as the knob is turned.Requires 2 x C batteries

Wooden Art Easel - Blue, at ELC
A double sided wooden easel with a chalkboard on one side and a wipe clean white board on the other. Comes with a paper roll, magnets and a storage tray. H104 x W58 x D31cm. Folds flat for easy storage.

Fisher Price Music & Motion Choo Choo, at ELC.co.uk
Motorised train with two coaches.Engine features a light-up chimney, which moves the train forwards when pressed, and plays a song. Comes with three animals. Place any animal in the driver's area to hear one of five short animal songs. Requires 3 x C batteries.

V.Smile Pocket, at Early Learning Center
For use on the go or at home on the TV. Teaches school skills through video game fun. Comes with TV hook-up cables and a learning game.

Thomas & Friends - Musical Thomas Carriage, at The Early Learning Center
Carriages help crewmen keep an eye on the back cars. This musical carriage is especially important as it also plays a Thomas & Friends song for all the children of Sodor to hear.

Wooden Lacing Animals, at ELC
Four animals with holes for threading and matching laces. Boosts fine motor skills, which helps with writing and using their hands.

TP Kingswood Hoops, at ELC.co.uk
Six galvanised steel horizontal hoops are a perfect climbing accessory, enabling ascent on the outside of the Kingswood Low Tower and the Top Deck. Only compatible with the Kingswood play system when the Top Deck has been added to the Low Tower (both available separately).

Cut & Play Ice Cream, at Early Learning Center
Make delicious desserts with this set, which includes 3 cones, 2 tubs, 9 scoops of ice cream, a spoon and a scoop.

Large Happy Family Snap, at The Early Learning Centre
Large Happy Families Snap Cards. Who can collect the most families and win the game ?

Plastic Scissors, at The Early Learning Center
Perfect for helping young children with craft activities.

VTech Winnie the Pooh Pop Up Honey Pot, at ELC
Little ones will have lots of fun with the Winnie the Pooh Pop-Up Honey Pot. Press the light-up Tigger button to see Pooh appear then push him back down to play again and again! Features a chunky music button for cheerful melodies and cute sung songs. Fun sounds and phrases add to the enjoyment as your child develops hand-eye co-ordination and grasps the concept of cause and effect. Learning has never been so much fun!

Silly Songs CD, at Early Learning Centre
31 favourite funny songs that are guaranteed to raise a smile are featured on this 60 minute CD. Includes Do Your Ears Hang Low?, Bananas In Pyjamas, This Old Man, Five Little monkeys and Six Little Men In A Flying Saucer. As the cover artwork states, this CD is out of this world!

My First Stroller Blue, at The Early Learning Centre
Lightweight buggy that folds for easy storage. For dolls up to 40cm.

Lift Off Rocket, at ELC.co.uk
Funky retro rocket withthree doors to open. The cargo hold opens so the space buggy can zoom down a ramp and explore alien terrain. The living compartment opens to reveal a bed and kitchen for tired and hungry crew, and the top is where the two astronauts fly their missions. Plus space dog and alien in crater. With carry handle and lift-off sounds. Batteries not included.

Rainbow Aquadraw, at Early Learning Centre
Create no-mess colourful pictures with the Aquadraw pen, special paintbrush pen and stampers.

Make Your Own Christmas Cards, at Early Learning Centre
Includes 3 red cards, 3 green cards, 3 white cards and 9 envelopes.

Wooden Pan Set, at Early Learning Centre
Prepare a delicious and nutritious meal with this fantastic cooking set.

Battle of Doom Chariot, at Early Learning Centre
A warrior and archer head into battle in their chariot, pulled by wild boar.

My 1st Fax & Phone, at Early Learning Centre
Feature-packed first phone set to intrigue your young child. The removable phone has rollerball face and key sounds, and the scribbler slide-eraser has funny sounds. The answer machine has record and play functions as well as music and flashing lights.

Wooden World Steam Engine, at Early Learning Centre
Cool Steam Engine with sounds. Batteries included.

Brachiosauras, at Early Learning Centre
Plastic Brachiosaurus

Magnetic Letter Upper Case, at ELC
68 magnetic upper case letters in a tub. For fun on the fridge or other metalsurfaces.

Bath Activity Bar, at ELC
A fun activity bar with 5 different activities to keep babies happy in the bath. Can be adjusted to fit different sized bath tubs.

Snap & Style Flower Girl, at Early Learning Center
The Flower Girl Fashion accessory is a outfit with basket accessory that willsnap onto all Snap and Style Friends Dolls both exisitng and new. The dress isdecorated with hydrographics and spray ops. The basket has a handle that will bevery easy to slide on the Snapand Style Friend's arm.

Why we like Early Learning Centre, UK:

• Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• Early Learning Centre prices are always excellent, and Early Learning Centre customer services are always happy to help!
• Early Learning Centre has years of experience in its field - the Early Learning Centre online shopping experience is testament to that.
• The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at Early Learning Centre, it's a no-brainer!