For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

At the ELC Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible ELC range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at ELC, UK:

ELC Home Page Shut The BoxCut &Amp; Play SandwichTp Explorer Monkey BridgeMagnetic NumbersCars Smack Yak VehiclesBlossom Farm Pat &Amp; Splash MatWooden Pan SetBattery Operated Racing BikeHelter Skelter Ball RunThats Not My Car BookMagic Of MakingTp Kingswood HoopsPlanet Protectors Doc Tox &Amp; Pollutank + 3 GlobsFisher Price CalcubotTp Explorer Climbing FrameScrapbook KitChubby BrushLunar Jim Talking RippleTorchBaby Active Door BouncerTp Explorer Scrambling NetRemote Control Fire EngineOld Macdonald'S Soundtracks GameGreen Dino Rescue CarSaxophoneStarfishOld Macdonald Board BookMy First Leappad 2 Princess TalesPeople Stencil SetLarge Happy Family Snap

Buying direct from ELC Toy Store website saves you money. With the ELC bulk-buying power ELC cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC Online.

LeapPad LittleTouch System Blue, at The Early Learning Centre
From your first reading experience together to the independent toddler years, LittleTouch LeapPad learning system is designed to build early learning skills, with stories that come to life with the simple touch of a finger.<br><br>Includes a LittleTouch LeapPad starter book and activity cards with over 100 early learning activities that introduce ABCs, letter sounds, numbers, colours, shapes, reading readiness and more. <br><br>The LittleTouch LeapPad library of books allows learning and discovery to continue. Each book lets you choose from 3 learning experiences, each designed to keep your child engaged and stimulate development.

People stencil set, at Early Learning Centre
Includes three skin colour crayons and six pencils.

My First Soft Stuff Set, at Early Learning Centre
Everything you need to start your Soft Stuff creations. Contains 3 face shaped cutters, 3 moulding slides, a 3-in-1 cutter a rolling pin and Soft Stuff. All comes in a shaped jar.

Wooden Drum, at Early Learning Centre
Classic wooden drum to beat, with beads inside that rattle when rolled.

Jolly Phonics Frieze, at Early Learning Centre
Learn all the sounds from the Jolly Phonics learning system with this brightly coloured Frieze which has 7 panels. Can be displayed as a continuous Frieze or a poster.

Ballerina Doll Making Kit, at The Early Learning Centre
Now your child can make his very own doll. This easy-to-make ballerina kit involves no pins or needles so it’s perfect for little hands. It contains everything you need – even a birth certificate, so your child can give his doll a name. <br><br> The doll is 22 cm tall when complete

Flower Pop up Round Tent, at ELC.co.uk
Enjoy hours of endless fun in this beautiful flower pop up tent. Compatible with theELC tunnel.

Hugo Rag Doll, at Early Learning Centre
Soft-bodied rag dolls for children to snuggle up to.

UV Hat - Pink, at ELC.co.uk
UV protection hat with flap to cover neck. One size.

Playfood Cans, at ELC.co.uk
An assortment of 18 miniature playfood cans.

Giant Number Flash Cards, at Early Learning Center
These giant double-sided flash cards will help your child learn about counting and basic number skills. Each card has a different photographic image that your child can recognise.

TP Eagle Swing Frame With Seat, at Early Learning Centre
Galvanised rust resistant steel swing frame complete with moulded seat. Comes with ground stakes for stability. The Eagle Swing can be built at two heights, to grow as your child does. For babies aged 6 months +, a high back baby seat is available separately, under catalogue number 104658. Swing frame at low height is 1.04 metres, and at full height is 1.83 metres.

Apron Large, at The Early Learning Center
Lovely aprons to protect your child's clothes from becoming part of the artwork. Wipe-clean surface. <br><br>Large (L40cm, W106cm)

Forest Friendly Crayon Holder, at Early Learning Centre
Store crayons in this clever little snail's shell. Made from forest-friendlywood, the snail contains 30 crayons.

Tri Skates, at Early Learning Centre
These amazing skates have 3 wheels to help with balance and gain confidence in skating right from the beginning. Adjustable size. Knee and elbow pads along with helmet available separately.

Policeman's Outfit, at ELC.co.uk
Padded police body jacket with two-piece play radio and baseball cap. Perfect for officers on the beat or special operations.Two-piece Outfit

Magic Maize Starter Kit, at Early Learning Center
Everything you need to get started on your Magic Maize creations. Includes scissors, sponge bowl, card, six picture cards and plenty of Magic Maize.

Natural Artist Recycled Colouring Paper, at Early Learning Centre
There's plenty of room to write and doodle in this A4 colouring pad containing80 sheets of recycled coloured paper with woodland-characters border.

Room On The Broom Book, at Early Learning Centre
The witch had a cat and a very tall hat, and long ginger hair which she wore in a plait. How the cat purred and how the witch grinned, as they sat on their broomstick and flew through the wind.

Pull & Go Dragon, at Early Learning Centre
A knight on horseback and dragon that battle when pulled back.

Wooden Table Sandpit Cover, at The Early Learning Center
Wooden sandpit cover. To protect the table when not being used.Individually packaged cover, Green Non Tear coated webbing material, Tailored to fit Product, 4 Corner Tie down cords.

Natural Artist Blue Paint, at ELC.co.uk
This bottle is made from PET plastic (a plastic that is easy to recycle). 25% of which is recycled PET. The bottle can be washed out and taken to your nearest recycling centre.

Make your own princess tiaras, at Early Learning Centre
Decorate these three lovely tiaras with the stickers provided.

Binoculars - Green, at Early Learning Centre
Lightweight binoculars with strap and carry case. Magnification factor of six.

Thomas & Friends - Byron, at Early Learning Centre
Byron is a giant bulldozer capable of moving tons of dirt. His size, strength and skills are very impressive and he knows it!

Rosie's World - Slippers And Bars Dance Studio, at ELC
Poppy loves dancing and runsSlippers and Bars dance studio. Dress up lovely Poppy in her pink ballet gear then help her practice at the bar or in the mirror.

Wooden Tea Set, at Early Learning Centre
Making play tea is a pleasure with this beautiful wooden set. Includes two cups and saucers, two plates, teapot, sugar pot, milk jug and spoons. Plus matching tea tray with handles.

In the Night Garden - Mini Plush, at Early Learning Centre
Your favourite In the Night Garden beanie friends, assortment Includes Igglepiggle, Upsy Daisy and Makka Pakka. Lucky dip surprise - you will receive one of these 3 items per order.

TP Washington Trampoline - 14ft, at ELC.co.uk
The 14 feet diameter Washington trampoline offers excellent value and hours of enjoyment. Its circular design naturally directs the jumper into the centre of the mat. With a sturdy frame of galvanised steel, top quality pads that retain their cushioning ability, and a soft weatherproof mat with secure toggle fastenings.

Fisher Price Amazing Animals Pig, at Early Learning Center
Teethable mouth and ears and clicking head and legs.Assortment includes a Tiger, Hippo, Crocodile, Panda bear, Cow

ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!