All Early Learning Center toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Center toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Center in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Center website you'll discover a number of awards Early Learning Center toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Center's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Center difference for yourself, at Early Learning Center website - you won't be disappointed.

Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Center Direct offers you the convenience and choice of home shopping, from the Early Learning Center website. To ensure your safe-shopping experience at Early Learning Center, you can also rest assured that Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

For over 30 years, Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Center's passion for learning through play and commitment to quality make Early Learning Center toys as relevant to today's children as those of 30 years ago.

Early Learning Center is much more than just another toy store, and at the Early Learning Center website you quickly discover what makes Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Center stand out from all the rest. Whatever you decide to buy from Early Learning Center - you certainly won't be disappointed!

Lunar Jim Talk Eco, at The Early Learning Centre
Create your own lunaradventures with Eco. He has posable arms, legs and head and says five phrases.

Bath Crayons, at The Early Learning Center
10 colourful bath crayons for doodling in and on the bath. Easy to wash off crayonsfor children to draw on the bath, tiles, themselves, or their brother or sister.

Planet Protectors Lunch Bag, at ELC.co.uk
For intergalactic travel and lunar lunches

Cherry Lane Cottage, at The Early Learning Centre
A perfect first dolls house. Opens up to reveal a charming two storey cottage. Your child can help the little dolls cook in the kitchen, wash in the bathroom or enjoy a nap in the bedroom. Comes complete with dolls and cute pets.

National Geographic Puzzleball - World Map, at The Early Learning Centre
This amazing 3D jigsaw puzzle gives all-round enjoyment. Simply fit together the curved pieces to form a globe, and watch the Earth evolve. <br><br>The plastic pieces are strong, durable and individually numbered. In conjunction with the illustrated information booklet it can be used as a fun study aid. <br><br>The world map shows vegetation zones and pictures the animals native to each country. So it’ll give your child a lot more to puzzle over than which piece goes where.<br><br>Diameter 15cm

Jolly Phonics Frieze, at Early Learning Centre
Learn all the sounds from the Jolly Phonics learning system with this brightly coloured Frieze which has 7 panels. Can be displayed as a continuous Frieze or a poster.

Dolls House Family - Ethnic, at Early Learning Centre
Granny, grandad, mum, dad and two children to potter around your dolls house

Remote Control Fire Engine, at The Early Learning Center
Chunky battery-powered fire engine with wireless control, lights and sirens.Requires 4 x AA and 2 x button cell batteries.

Panda, at Early Learning Centre
Plastic panda

Street Mouse - TVR model, at ELC.co.uk
Put the whiz into computer whiz kid. A <b>realistic</b> licensed replica of TVR’s acclaimed supercar that is actually a fully functioning 800 dpi optical mouse. With left and right click buttons and a scroll wheel, its cool chrome styling and sculpted body are perfect for negotiating the twists and turns of the web. <br><br>The Tuscan has alloy style wheels, tinted windows and working blue LED headlights and plugs into your computer via a PS2 or USB port. No mouse mat needed.

Wooden Bell Sticks, at Early Learning Centre
Multi-coloured wooden sticks with jingly bells to shake.

Ready Mix Paint Orange, at Early Learning Center
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Natural Artist Red Paint, at Early Learning Center
This bottle is made from PET plastic (a plastic that is easy to recycle) 25% of which is recycled PET. This bottle can be washed out and taken to your nearest recycling centre.

In The Jungle CD, at Early Learning Center
This 60 minute CD is packed fun of fantastic jungle sound effects as well as 20 animal songs that come straight from the depths of the deepest jungle. Includes such favourites as The Lion Sleeps Tonight, Never Smile At A Crocodile, I Just Can’t Wait To Be King and The Bare Necessities.

Rosie's World - Slippers And Bars Dance Studio, at Early Learning Centre
Poppy loves dancing and runsSlippers and Bars dance studio. Dress up lovely Poppy in her pink ballet gear then help her practice at the bar or in the mirror.

LeapPad LittleTouch System Blue, at Early Learning Centre
From your first reading experience together to the independent toddler years, LittleTouch LeapPad learning system is designed to build early learning skills, with stories that come to life with the simple touch of a finger.<br><br>Includes a LittleTouch LeapPad starter book and activity cards with over 100 early learning activities that introduce ABCs, letter sounds, numbers, colours, shapes, reading readiness and more. <br><br>The LittleTouch LeapPad library of books allows learning and discovery to continue. Each book lets you choose from 3 learning experiences, each designed to keep your child engaged and stimulate development.

Doll House Pet Set, at The Early Learning Centre
A collection of adorable pets. Includes, rabbit and hutch, cat with basket andbowl and a dog with kennel, bowl and bone.

Soft Stuff Crazy Hair, at ELC
Grow, comb and style the Cool Kids hair then cut it off and start again. Includes hair dryer extruder and hair accessories. Soft Stuff included.

Sew & Lace Card, at ELC.co.uk
Thread the laces through the brightly coloured animal cards. This will help children develop their coordination.

Blossom Farm Chirpy Chick, at Early Learning Center
Soft fleece plush, press his tummy to hear chirping sounds.

Singalong Cassette Recorder - Pink, at ELC
With chunky buttons and dials for easy use, this machine plays cassettes, has a record function and a microphone for sing-along fun.<br><br>Requires 4 x C Batteries.

LeapPad LittleTouch System Blue, at Early Learning Center
From your first reading experience together to the independent toddler years, LittleTouch LeapPad learning system is designed to build early learning skills, with stories that come to life with the simple touch of a finger.<br><br>Includes a LittleTouch LeapPad starter book and activity cards with over 100 early learning activities that introduce ABCs, letter sounds, numbers, colours, shapes, reading readiness and more. <br><br>The LittleTouch LeapPad library of books allows learning and discovery to continue. Each book lets you choose from 3 learning experiences, each designed to keep your child engaged and stimulate development.

Baby Click Clacker, at Early Learning Centre
Brightly coloured baby clacker with handle.

Monster Snap Game, at Early Learning Centre
The classic game to play together. With 48 cards, take it in turns to lay a card until one of you shouts SNAP! Comes in a tin.

Soft Stuff Fairy Wonderland, at ELC.co.uk
Mould pretty fairies and add hair, hands, feet and wings. Includes three colours of Soft Stuff, snail roller and tools, plus toadstool storage jar.

Colour In Cards, at The Early Learning Centre
Pack of 10 Christmas cards in 5 designs to colour in and send to your friends.

Wooden Cut & Play Sandwich Set, at The Early Learning Center
Mix and match the fillings to make gourmet wooden play sandwiches.

Blossom Farm Lavender Lamb, at The Early Learning Center
Soft fleece plush, press her tummy to hear her baa.

Tincase With Minibeasts, at Early Learning Centre
All your favourite bugs and beasts in a handy storage tin, for young nature enthusiasts.

Poppy & Hugo House, at The Early Learning Centre
First wooden dolls' house, with opening window shutters and door. Opens to reveal interior with chunky wooden Poppy and Hugo, plus bed, chair, table and flower.

Why we like Early Learning Center, UK:

• Early Learning Center UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• Early Learning Center prices are always excellent, and Early Learning Center customer services are always happy to help!
• Early Learning Center has years of experience in its field - the Early Learning Center online shopping experience is testament to that.
• The Early Learning Center Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at Early Learning Center!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at Early Learning Center, it's a no-brainer!