Buying direct from ELC.co.uk Toy Store website saves you money. With the ELC.co.uk bulk-buying power ELC.co.uk cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC.co.uk customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC.co.uk and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC.co.uk Online.

ELC.co.uk UK is the leading toy store in the UK, and now you can enjoy the ELC.co.uk shopping experience online too, at ELC.co.uk Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at ELC.co.uk UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing ELC.co.uk to buy toys and games. See for yourself what ELC.co.uk has to offer, at ELC.co.uk website.

For over 30 years, ELC.co.uk has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC.co.uk's passion for learning through play and commitment to quality make ELC.co.uk toys as relevant to today's children as those of 30 years ago.

ELC.co.uk is much more than just another toy store, and at the ELC.co.uk website you quickly discover what makes ELC.co.uk different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC.co.uk stand out from all the rest. Whatever you decide to buy from ELC.co.uk - you certainly won't be disappointed!

Pink Soft Ball Pack, at The Early Learning Centre
Pack of three small soft balls.

Shut The Box, at The Early Learning Centre
This cunning game gives a new meaning to the name ‘brain box’. <br><br>It’s an addictive game of skill and number counting that will give even the quickest grey matter a proper workout. It also makes a perfect present.<br><br>Watch your child use their mind against as many friends as they like in this hugely entertaining dice-rolling contest. <br><br>Box measures 28cm x 20cm.

Under the Sea Puzzle, at Early Learning Center
Fascinating undersea scene plus varied textures to feel. With 24 pieces. Comes in a suitcase tin.

Leapfrog Alphabet Pal, at ELC
Pull across the room to hear the ABCsong, or press to hear music, and learn colour and letter sounds..

Baby Scribbler - Blue, at Early Learning Center
Even the littlest hands can easily use these chunky stamps, pen and roller (thatclip in for easy storage) to create pictures of knights and princesses. Then youcan clear the screen with the automatic return eraser.

Enchanted Carriage Set, at ELC.co.uk
Carriage, unicorn, prince, princess and fairy godmother.

Mermaid Wonderworld, at ELC.co.uk
Wonderful underwater kingdom for the mermaids to play in. With coral to swim around, shells to sit on, friendly sea creatures to talk to and a glowing palace.

Round And Round The Garden Cd, at The Early Learning Center
A lovely collection of children's 1st play rhymes, for hours of sing-along fun.

Farm Animals, at Early Learning Centre
Six two-piece puzzles in a tin. Match the front and back ends of the farm animals. Great for little hands to place the pieces, and good for boosting vocabulary too.

Leapster Disney Princess Game, at Early Learning Center
Join Ariel and Cinderella in their worlds and play 5 exciting games that teach essential skills. Learning is rewarded as you progress from Little Lady to a Royal Highness! This enchanting educational game features the beloved Disney Princesses in animated activities that teach fundamental early reading and mathematical skills.

First Picture Nursery Rhymes, at Early Learning Centre
Board book with cute model pictures, plus a CD of the rhymes.

Trumpet, at ELC.co.uk
Jolly trumpet with 4 coloured keys to help you remember each note.

TP Kingswood Double Swing Arm, at Early Learning Center
The Kingswood double swing arm allows you to attach additional rides to the Kingswood play system, giving children extra opportunities for play. The double swing arm can be connected to the Kingswood Low Tower base unit at either low or full height. Please note the pirate boat is the only ride that can be used if the swing arm is attached at low height. If attached at full height, any 2 of the pirate boat, swing or skyride can be used. These rides are available separately.

C Battery 4 Pack, at Early Learning Centre
C battery 4 pack

Glass Painting, at Early Learning Centre
Create designer stationery with this introduction to glass painting. Simply colour in the printed designs with the translucent paints for a stained glass effect.

Chester Rocking Horse, at Early Learning Centre
Elegant rocking horse on a stylised ornate bow rocker. Authentic shaped head and carved wooden nose. Soft padded saddle and adjustable stirrups for childs comfort and safety. Special burgundy and cream rosette for child to treasure. Features a designer Mamas & Papas metal plaque. Seat height 69cm approx.

Woodland Fairies, at Early Learning Centre
Three fairies with their own flower, and a baby fairy on a floral bower for dreamy garden days.

TP Washington Trampoline - 14ft, at ELC.co.uk
The 14 feet diameter Washington trampoline offers excellent value and hours of enjoyment. Its circular design naturally directs the jumper into the centre of the mat. With a sturdy frame of galvanised steel, top quality pads that retain their cushioning ability, and a soft weatherproof mat with secure toggle fastenings.

Teaching Watch Boy, at Early Learning Centre
Learn to tell the time with this funky watch.

Magic Bopper, at Early Learning Centre
Bop the floor to push the bopper's other side out, and enjoy hearing the fun sounds.

Styling Head, at Early Learning Centre
New sweetly pretty doll to style. With comb, brush and lots of gorgeous hair accessories, plus a fab make-up set.

Springwood Farm Croquet Set, at ELC.co.uk
The whole family can enjoy this farmyard version of a classic game. Set includes 6 colourful wooden targets with animal designs, 2 balls and 2 mallets.

Ready Mix Paint Purple, at ELC.co.uk
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Foam Letters And Numbers, at ELC
67 bright letters and numbers that stick to the bath or tiles when wet.

The Gruffalo Book, at Early Learning Center
A mouse took a stroll through the deep dark wood. A fox saw the mouse and the mouse looked good. Walk further into the deep dark wood, and discover what happens when the quick thinking mouse comes face to face with an owl, a snake and a hungry gruffalo.

Wooden Double Maze, at Early Learning Centre
Move the coloured pegs to theirhome corners or enjoy making patterns. Works either way up.

Fairy Bedroom Set, at The Early Learning Center
Two fairies, a mirror, bed and chair to inspire sweet fairy tales.

Planet Protectors - Reef & Jet Ski, at ELC.co.uk
Reef the dolphin protects the sea from Doc Tox's pollution, with the help of his jet ski and air-tank backpack. <i>This is not a bath toy. </i>

Wooden Table Sandpit Cover, at The Early Learning Centre
Wooden sandpit cover. To protect the table when not being used.Individually packaged cover, Green Non Tear coated webbing material, Tailored to fit Product, 4 Corner Tie down cords.

In the Night Garden - Mini Plush, at ELC.co.uk
Your favourite In the Night Garden beanie friends, assortment Includes Igglepiggle, Upsy Daisy and Makka Pakka. Lucky dip surprise - you will receive one of these 3 items per order.

All ELC.co.uk toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC.co.uk toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC.co.uk in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC.co.uk website you'll discover a number of awards ELC.co.uk toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC.co.uk's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC.co.uk difference for yourself, at ELC.co.uk website - you won't be disappointed.