The Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Centre Direct offers you the convenience and choice of home shopping, from the The Early Learning Centre website. To ensure your safe-shopping experience at The Early Learning Centre, you can also rest assured that The Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Much more than simply just another toy store, The Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Centre is lots of fun - and you're sure to want to go back again and again!

Exciting features at The Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, The Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' The Early Learning Centre toys throughout themed playzones.

The Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.

Summer Room, at Early Learning Centre
Add an extra dimension to your summer cottage with this tie-on fabric summer room. It encloses the bottom of the Cottage, making it an ideal place to sit with your friends. <br><br> This product fits only with the Summer Cottage. It does not fit withthe Summer Terrace. Colours may vary.

V.Smile Baby Learn N Go Driver, at ELC.co.uk
Go for a spin around a town of fun learning! Turn the ignition key, spin the soft fabric wheel, beep the horn, push the accelerator or press the buttons for fun sound effects, melodies and to learn the alphabet, colours and fun driving phrases! Develops fine motor skills as well as providing great sensory stimulation through flashing lights, sounds and textures.

Car Transporter, at ELC
Six sporty new cars ready to be delivered by this double-decker lorry.

Pink Lights & Sounds Camera, at ELC
Features a flash, realistic camera sounds and a list of funny portraits.

HappyLand Village Vet, at Early Learning Center
To keep Happyland's animals ship shape. Includes vet Mr Paws, veterinary nurse,surgery, four pets, kennel and van.

Make Up/Nail Set In Heart Tin, at Early Learning Centre
Beautiful tin with four nail varnish pots,a lip gloss and a set of toe separators.

Build Your Own Racing Car Kit, at Early Learning Center
Build your own easy to assemble racing car, with a battery-operated screwdriver.

Spiral Art, at Early Learning Center
Make wonderful swirling patterns. You can use the 4 different coloured pens, 6cogs and 5 inner frames to make each pattern unique. This also contains 20sheets of paper and a leaflet to give you design ideas

Magic Of Making, at Early Learning Centre
A collection of lovely little films in which you will see how things are made in factories and on farms. Watch them over and over again, and learn something new every time. A light hearted commentary takes you from the sheep to the woolly Jumper, from the tree to the paper mill, from the bell foundry to the church, and along seven other delightful journeys of discovery!

Planet Protectors Doc Tox & Pollutank + 3 GLOBS, at Early Learning Center
Evil alien Doc Tox is determined to pollute the world and only the Planet Protectors can stop him. This talking Doc Tox figure and his pollutank chuck out GLOBS (Gross Lumps of Bad Smells) to pollute the Earth.

Cars Umbrella, at Early Learning Centre
Stay dry with the help of your favourite characters.

Lazy Town Robbie Rotten Dress Up, at The Early Learning Centre
Pretend to be Robbie Rotten with the Robbie Rotten Dress Up Set, which comes with Wig, Vest, Remote Control, Periscope and Slice of Cake. Periscope plays phrases and song, and its eyes light up during phrases.

LeapFrog Baby Counting Pal, at Early Learning Center
For babies on the go, this soft learning pal is truly a multi-sensory learning experience with plenty of activities for baby to touch, hear and see! An assortment of tactile activities include a bird squeaker, butterfly rattle, crinkly bees, flower rings and a ladybug bell. Includes adjustable velcro straps to attach to a cot or buggy.

Rosie's World - Ribbons And Curls Salon, at ELC.co.uk
Meet Rosie's best friendLily who runs her own salon. Open up the salon to enjoy getting creative with Lily's hair. Wash at the basin, then style with combs and lots of clips. Get Lily ready for a wonderful party. <BR>Requires 2 x AAA batteries.

Dino a Glow Dino - Triceratops, at The Early Learning Centre
The Dig-a-glow Dinosaur is a great gift for young palaeontologists looking to uncover their own ‘Three-horned face’ dinosaur that glows in the dark. <br><br>They will love the experience of excavating this miniature dinosaur, and once every piece of bone has been carefully removed from the plaster the Triceratops can be assembled and proudly displayed for all their friends to see.<br><br>Completed Triceratops 20cm long

Mini Maracas, at Early Learning Centre
Bell-shaped mini maraca to shake.

Paint Your Own Tea Set, at The Early Learning Center
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Shake & Go Police Car, at Early Learning Centre
These cool cars are shaking things up with a whole new way to race. Just shake the car and start the engine. The more you shake it up, the longer it goes! On your mark, get set...... shake! For use with the Shake 'N' Go Race Track.

Flower Pop up Round Tent, at Early Learning Center
Enjoy hours of endless fun in this beautiful flower pop up tent. Compatible with theELC tunnel.

Snap & Style Flower Girl, at Early Learning Centre
The Flower Girl Fashion accessory is a outfit with basket accessory that willsnap onto all Snap and Style Friends Dolls both exisitng and new. The dress isdecorated with hydrographics and spray ops. The basket has a handle that will bevery easy to slide on the Snapand Style Friend's arm.

Sparkling Dragonflies, at Early Learning Centre
They flit, they flutter and now they sparkle too. <br>Never has a dragonfly looked more enchanting than when your child gets to work decorating these beautiful, flying creatures.<br><br>Be as creative as you wish using the glitter, rhinestones and feathers to dress them up. Then once you’ve transformed them into dancing, dangling, disco dragonflies you can then hang them either as a mobile together or on windows or doors to create a magical woodland glen in the bedroom.<br><br>The two large dragonflies measure 30cm across.

Water Slide Playset, at The Early Learning Centre
Watch the bathtime friends whizz down the slide and make a splash in the tub. Pour water in the wheel and watch it spin. It comes with suction cups that attach firmly to the bath.

Wooden Art Easel - Blue, at The Early Learning Centre
A double sided wooden easel with a chalkboard on one side and a wipe clean white board on the other. Comes with a paper roll, magnets and a storage tray. H104 x W58 x D31cm. Folds flat for easy storage.

Wooden Table Sandpit Cover, at The Early Learning Centre
Wooden sandpit cover. To protect the table when not being used.Individually packaged cover, Green Non Tear coated webbing material, Tailored to fit Product, 4 Corner Tie down cords.

Ready Mix Paint Yellow, at Early Learning Centre
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Magic Mirror Laptop, at Early Learning Centre
Press a button and images appear through the mirror, as if by magic! Watch your baby's face glow when they see and hear magical light and music. Learn about numbers, colours, shapes and lots more.

Blossom Farm Crawl-A-Long Roller, at ELC
Watch the beanbag spin and the colourful balls bounce around. A wonderful rolling toy to encourage crawling and keep baby entertained.

LeapFrog Learn & Groove Zoo Ball, at Early Learning Centre
Spin and bat the ball to hear letter names and animal sounds! 3 modes of play introducing animal names and sounds, the alphabet song and discovering cause and effect

Acorn Rocking Horse, at Early Learning Centre
Beautiful rocking horse with round wooden nose, on a traditional bow rocker.<br><br>Soft padded saddle and adjustable stirrups for childs comfort and safety.<br><br>Wooden hand grips for security.<br><br>Features a designer Mamas & Papas metal plaque.Seat height 48cm

V. Smile Dora Game, at Early Learning Centre
Let’s help Dora and Boots find the missing parts of the Air-Car-Boat-Mobile for Tico before Swiper the Fox gets them first. To find the parts and fix the mobile, kids will use number patterns, match shapes, identify colors, use logic skills, and match animal tracks. Along the way kids will get items to solve problems from Dora’s backpack. To out-smart Swiper and complete the Fix-It challenge, kids must complete 8 games in the Learning Adventure mode. <br><br>The games range from matching shapes to fix the boat, to using logic to cross bridges & move balls. The Learning Adventure games also enhance spatial skills and hand-eye coordination. Four shorter Learning Zone games focus on colours, counting, animal sounds and directions to keep kids on target with preschool skills. <br><br>Teaches spelling, counting, animals, logic, colours, shapes and problem solving. <br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

The Early Learning Centre UK is the leading toy store in the UK, and now you can enjoy the The Early Learning Centre shopping experience online too, at The Early Learning Centre Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at The Early Learning Centre UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing The Early Learning Centre to buy toys and games. See for yourself what The Early Learning Centre has to offer, at The Early Learning Centre website.