Why we like Early Learning Center, UK:

• Early Learning Center UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• Early Learning Center prices are always excellent, and Early Learning Center customer services are always happy to help!
• Early Learning Center has years of experience in its field - the Early Learning Center online shopping experience is testament to that.
• The Early Learning Center Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at Early Learning Center!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at Early Learning Center, it's a no-brainer!

For over 30 years, Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Center's passion for learning through play and commitment to quality make Early Learning Center toys as relevant to today's children as those of 30 years ago.

Early Learning Center is much more than just another toy store, and at the Early Learning Center website you quickly discover what makes Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Center stand out from all the rest. Whatever you decide to buy from Early Learning Center - you certainly won't be disappointed!

Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Center Direct offers you the convenience and choice of home shopping, from the Early Learning Center website. To ensure your safe-shopping experience at Early Learning Center, you can also rest assured that Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Wooden Magnetic Playcentre, at Early Learning Center
Wooden playcentre with magnetic chalkboard, magnetic letters, paper, chalks and eraser.

Solitaire, at Early Learning Centre
This beautifully crafted wooden game never fails to captivate those who delight in strategic thinking. <br><br>It’s a game of skill that requires the player to remove all but one of the pegs from the board by jumping over adjacent pegs. The remaining solitary peg should end in the centre hole.<br><br>Board is 23cm in diameter.

Vehicle Pop up Camper Tent, at Early Learning Center
This funky vehicle pop up camper tent is compatible with the ELC tunnel. Suitable for indoor and outdoor play. The camper tent conveniently collapses for easy storage and portability.

Wobbly Wheels Fire Engine, at Early Learning Centre
Watch as his eyes wobble as you push him along. Listen to the sirens. Push the different buttons for various sounds and melodies. Adjustable sound level. Helps develop hand and eye coordination.

Potters Wheel, at Early Learning Centre
Your child can discover the joy of throwing pots, so to speak, with this great battery-powered potter’s wheel. It’s a complete set, including clay, wheel, tools, decorative mosaic tiles and even paints. <br><br>Making unique pots from start to finish is pleasingly tactile and really satisfying. It’ll certainly fire-up your child’s creativity – and the good news is that nothing else needs firing. Simply leave the clay to dry for 24 hours and it’s ready to paint. <br><br>The fantastic results will really boost your child’s confidence. Wrap them up for presents any relative will be, err, potty about.<br><br>Wheel around 40 cm diameter

Alphabet Blocks, at Early Learning Centre
Two dozen brightly coloured wooden blocks. Great for learning letters and numbers.

Thomas & Friends - Peter Sam, at ELC.co.uk
Peter Sam is a hard worker and never grumbles about extra work

Life Cycle Butterfly & Frog, at Early Learning Centre
This set shows the exact life cycle of a butterflies and frogs. Comes in a handy storage tin.

Space & Robo Poppers, at ELC.co.uk
Popping robot and alien whose pieces pop together for easy fun construction; and they make great popping sounds when stretched.

Yellow Dino Patrol Car, at The Early Learning Centre
Tough vehicles to rumble round the Dino Adventure Set. Requires 1 x AA battery.

Pirate Pip Swim Ring, at Early Learning Centre
Mermaid design inflatable ring.

Flower Pop up Ball Pit, at The Early Learning Center
Pop-up ball pit for use with playballs. Features special holes at top for ball target practice.

Sea Serpent, at Early Learning Centre
Scare unsuspecting pirates with this monstrous sea serpent

1st Shape Sorter, at ELC.co.uk
Makes animal sounds when the correct shapes are slotted in.

Times Tables Challenge CD, at Early Learning Centre
Lets learn the 2 to 10 times table with this double CD. Listen to and repeat the table, then sing along with the song. Each table is spoken twice and followed by the table song. Each song features sections without the answers so you can have fun whilst learning. Finally, there's the times tabke tests, so you can practice the tables before you take the times table challenge. CD booklet includes written tables. Approx 90 minutes running time.

Cut & Play Cake, at The Early Learning Centre
Cake to cut and put back together, with knife and candles that ‘light’ and blow out.

Leapster Learning Game System - Pink, at ELC
The Leapster Learning System is a handheld system gives you hours of fun while developing key skills. PLAY educational games, READ electronic story books, CREATE works of art, WATCH interactive videos. Comes with interactive cartridge. Requires 4 x AA batteries (not included).

Bug Stacking Tower, at ELC.co.uk
Full of crinkles, textures and shapes for your baby to explore. Stack the textures pieces onto the wooden pole. Made from forest friendly wood.

TP Crazywavy Slide, at ELC
Slide with chunky wave design. High side walls and wide chute body for safer descent. 2 built in handrails and 3 heavy duty steps with friction pattern for extra confidence. Self assembly.<BR><BR>Slide extension shown is available separately.<br><br><b>Delivery is FREE for this item.</b>

Lioness, at ELC.co.uk
Lioness

Paint Your Own Car Money Box, at Early Learning Centre
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Electronics Lab, at Early Learning Centre
Spark your child’s interest in electricity and boost their brainpower with this lamp-lighting buzzer-buzzing electronics set. <br><br>Your child can discover how electricity works with this advanced kit, which includes a clear electronics console board with fuses, resistors and much more.<br><br>The helpful full-colour 96-page handbook is packed with safety-tested experiments, such as creating alarm systems and dimmer switches. Also included is the Electronics Lab CD-Rom, enabling your child to perform all experiments on screen.<br><br>As your child grows, they can work through beginners’ and intermediate experiments to the more challenging advanced experiments, which are great fun for grown ups too – so prepare to turn your own dimmer switch off …<br><br>Electronics console L 30 cm x W 25 cm approximately

5 Pack Black Team Knights, at Early Learning Centre
5 knights in full armour to protect or attack the castle.

Step By Step Music, at ELC
Lift each flap and listen to the sound of different music from around the world.

Build Your Own Bulldozer, at Early Learning Centre
Vehicles designed to be taken apart and built up again, as many times as you like. With a battery-operated screwdriver to loosen and tighten and nuts and bolts.

Roary Talking Big Chris, at Early Learning Center
Press Big Chris' tummy to hear him say seven phrases such as "you bend it, you mend it". Voiced by Peter Kay. Requires 3 x LR44 button cell batteries (included)

Spell & Learn, at Early Learning Center
Bright picture cards to help children with their spelling by matching words to the pictures.

Baby Click Clacker, at Early Learning Center
Brightly coloured baby clacker with handle.

Snow Glitter, at Early Learning Centre
An ideal addition to cards and collages - or use it with your nativity scene to add a touch of snow!

Wooden Click Clack Track, at Early Learning Centre
Children will love watching the cars as they zoom along this clickety-clack track. With 4 cars.

Exciting features at Early Learning Center website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, Early Learning Center also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' Early Learning Center toys throughout themed playzones.

Early Learning Center also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, Early Learning Center have over 50 international stores in 13 countries worldwide, with more opening all the time.