Much more than simply just another toy store, The Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Center is lots of fun - and you're sure to want to go back again and again!

All The Early Learning Center toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Center toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Center in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Center website you'll discover a number of awards The Early Learning Center toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Center's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Center difference for yourself, at The Early Learning Center website - you won't be disappointed.

Buying direct from The Early Learning Center Toy Store website saves you money. With the The Early Learning Center bulk-buying power The Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Center Online.

Tape Measure, at ELC
1.6.metre tape measure. Marked in centimetres and inches

Build It, at Early Learning Center
Build fantasticrobots – and loads more creations with these great chunky shapes, nuts and bolts. Try a wheelbarrow, trolley, truck, dog, dinosaur or just invent unique designs.

Baby Active Door Bouncer, at Early Learning Center
This bouncer is suitable for babies who can support their own heads unaided. Will hold a child up to a maximum weight of 12kg. Attaches easily to standard door frame.

My 1st Fax & Phone, at ELC
Feature-packed first phone set to intrigue your young child. The removable phone has rollerball face and key sounds, and the scribbler slide-eraser has funny sounds. The answer machine has record and play functions as well as music and flashing lights.

Wooden Glockenspiel, at The Early Learning Center
Eight-note rainbow glockenspiel that's really fun to play, with two sticks and a washboard too.

Planet Protectors - Doc Tox Slime Cave, at Early Learning Center
Doc Tox's lair has a pump for pushing out GLOBS, a rotatable GLOBS shooter at the top and a skull cave beneath to capture Planet Protectors. Available from October. Doc Tox and Ace figures available separately.

Glitter Paint, at The Early Learning Center
170ml of glittery paint. Comes in assorted colours, lucky dip red, green, purple, silver and gold

Crate Of Peel/Play Fruit, at ELC
Twelve cut-and-play fruits in a crate with knife.

Bedroom Bookcase - Pink, at Early Learning Center
Sturdy wooden bookcasewith three good-sized shelves for books, toys or whatever you like. With two fabric storage drawers that fit neatly underneathand a hanging hook on each side. H104 x W70 x D31cm. Easy self assembly.

Paint Your Own Butterfly Money Box, at The Early Learning Centre
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Helmet, at Early Learning Centre
Use this helmet to protect little heads from bumps and bruises while skating.

Rooster & Hen, at ELC
Realistic Rooster and Hen

Travel Bag, at ELC.co.uk
A beautiful travel bag for packing up your favourite toys and taking them wherever you want.

Christmas Sponge Painting, at Early Learning Centre
Sponge paining kit containing festive shaped sponges and seasonal coloured paint.

Wooden World Working Vehicles, at The Early Learning Center
Pack of 5 working vehicles for your Wooden World collection.

Fire Engine Lift Out Puzzle, at ELC
Six lift-out pieces with knobs attached for easy gripping.

Bathtime Magnetic Boats, at ELC.co.uk
Three floating boats for the bath that can be linked together using magnets.

4" Mercedes Benze Diecast, at The Early Learning Center
Realistic 4" Mercedes Benz

Thomas & Friends - Deluxe Railway Crossing, at Early Learning Center
Features realistic lights and sounds! Move signs to block rail or road traffic.

Leappad Book - Thomas The Really Useful Engine, at Early Learning Center
A huge rainstorm blows through the Island of Sodor. CRASH! A tree falls and breaks through the station house. Thomas' friends are sent out to find help and supplies to make repairs. When they don't return, Thomas braves the storm to find them and proves just what a really useful engine he can be.

Mamas & Papas Cappuccino Rocking Horse, at Early Learning Centre
Authentically shaped horse on a traditional bow rocker, with a carved wooden nose. Soft padded saddle for your child's comfort. Reins and adjustable stirrups for safty and security. Features a designer Mamas and Papas metal Plaque.

Cup Cake Baby Girl - 30cm Black Doll, at The Early Learning Center
A 30cm soft-bodied baby dol. Sit her up and she will open her eyes, lay her down and she will go to sleep.

Tower of Doom Play Tent, at The Early Learning Centre
Enter the jaws of the tower of doom play tent to create exciting adventures. Great for playing warriors indoors or outside. W100 x D80 x H100 cm

Pink Personal Stereo, at The Early Learning Center
This sturdy personal stereo is for cassettes. It has chunky buttons, an autostop and volume limiter. Great for music or stories on the go. Requires 2 x AA batteries.

Do Your Ears Hang Low Book, at Early Learning Center
Two sweet and silly, floppy-eared puppies make friends and bounce their way through this fresh, fun-filled interpretation of a familiar and much-loved children's song. Includes an exciting lift-the-flap surprise on the final page.

Roary 2 Jigsaw Puzzles In A Box, at ELC
Piece together these two jigsaws to create a Roary scene! 1 x 24 piece and 1 x 12 piece.

Blossom Farm Lavender Lamb Travel Mat, at Early Learning Centre
Cleverly designed mat that neatly folds away inside the soft lamb's head. The colourful mat has intriguing textures and rattles. It creates an instant playspace for your baby wherever you are.

Push Along Velvet, at ELC.co.uk
Push along or ride-on toy, wooden hand grips, horse sound effects . Suitable from 9+ months approx. Handle height 54cm. Seat height 38cm. Requires 2 AA batteries.

Fisher Price Kid Tough Speakers, at ELC.co.uk
Easy enough for even a preschooler, the Kid Tough FP3 Player simply docks into the speakers without wires for audio entertainment without headphones. Features an eject button, volume control, high quality speaker sound and a handle to take on-the-go!

Human Torso, at Early Learning Centre
Introduce your child to the most amazing machine in the world: the human body. This anatomically accurate torso comes with 8 dissectible, unbreakable parts, allowing your child to truly grasp the basics of human biology.<br><br>All the major organs and muscles are represented, while an illustrated booklet sets out the functions of each body part in an absorbing and accessible way. <br><br>Your child will love seeing what’s going on inside in all its gory detail – and be enthralled by how weird and wonderful the human body really is.<br><br>27cm high

The Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Center Direct offers you the convenience and choice of home shopping, from the The Early Learning Center website. To ensure your safe-shopping experience at The Early Learning Center, you can also rest assured that The Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!