Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.

All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you'll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.

Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Centre Direct offers you the convenience and choice of home shopping, from the Early Learning Centre website. To ensure your safe-shopping experience at Early Learning Centre, you can also rest assured that Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Princess Umbrella, at ELC.co.uk
Keep yourself dry with this pretty Disney Princesses umbrella.

Quad Bike Pink, at The Early Learning Center
Turn the handle to powerthis stylish motorised quad.

Ravensburger Puzzleball - Illustrated World Map, at ELC
This amazing puzzle ball gives all-round enjoyment. Fit together the curved plastic pieces and watch the world take shape. <br><br>The richly illustrated globe is erupting with life and colour, showing famous landmarks, natural wonders and native wildlife. All is depicted in such a lively, engaging way that it’s sure to capture your child’s imagination and feed their curiosity about the world.<br><br>Pieces are numbered on the back for help with construction if necessary and, when finished, the smooth, remarkably solid sphere will make a stylish display object for a child’s bedroom or anywhere else in the home. <br><br>Diameter 15cm

Thomas the Tank Engine Book, at Early Learning Center
A 12 button fun Thomas sound book

Cut & Play Ice Cream, at Early Learning Centre
Make delicious desserts with this set, which includes 3 cones, 2 tubs, 9 scoops of ice cream, a spoon and a scoop.

Piglet, at Early Learning Centre
This piglet would make a wonderful addition to your farm.

Primrose & Violets Cottage, at Early Learning Centre
Primrose and Violet's sweet little home, with two scented figures and play accessories.

MegaBloks Tow Truck, at Early Learning Centre
Sturdy vehicle with 40 colourful building blocks stored neatly inside. The back door opens and becomes a ramp.

Alphabet Blocks, at Early Learning Centre
Two dozen brightly coloured wooden blocks. Great for learning letters and numbers.

Clay - 2.5kg, at The Early Learning Centre
Create shapes and make models with clay that hardens when left to dry.

Tumba, at The Early Learning Center
This all-wood construction game is a nail-biting test of balance and strategy that all the family will delight in. Matching colour to colour, stack the blocks and watch your tower take on interesting and precarious shapes – just make sure you’re the last one standing.<br><br>The skill lies in knowing when to take risks and when to play safe and, in an atmosphere of fun and play, children will boost their powers of reasoning and deduction. <br><br>The game can be enjoyed in small or large groups, or played solo, allowing your child to set their own personal challenges and improve technique. They’ll soon knock your blocks off.<br><br>Box measures 17.5cm x 10cm x 10cm

Globe Illuminated, at Early Learning Center
Shine a new light on the world with this mains operated, illuminating globe.

Make Your Own Zipplette Kit, at Early Learning Center
Girls discovering the fun of fashion will relish the opportunity to decorate their own stylish Ziplette. Easy to clip on to a belt loop or backpack, it’s perfect for carrying pocket money, mobile phones, iPods and other essentials.<br><br>The kit includes a smart, black Ziplette, ready to be adorned with sparkling sequins and beautiful beads. There’s no tricky sewing required. Sequins can be stuck straight on, while nimble little fingers will delight in creating colourful beaded charms to hang from the pouch’s ready-made loops.<br><br> All instructions and equipment is provided, including six inspirational charm designs to try – although your child will soon be letting their imagination run wild. They’ll certainly love having a unique fashion accessory made by their very own hand.

Jolly Phonics Book 4, at Early Learning Centre
Fun activity books get reading and writing skills off to a flying start. Book 4of 7.Jolly Phonics is a fun and multisensory way to learn the sounds thatletters make and how to put them together to build words

HappyLand Emergency Set, at Early Learning Center
Set of 5 figures from the three emergency services and a police dog too!

Remote Control Tarantula, at ELC
This Remote Control Tarantula is so life-like it’s frightening. Covered all over with fine, furry fibres and with eight independently moving legs, he scuttles around just like a real spider. <br><br>With multi-directional control, he’s certainly a nippy little creature, and can even spin on its eight furry independently moving legs. He can scurry across any smooth surface inside or out, with a range of up to eight metres. <br><br>Most importantly, he’s great for scaring family and friends – you have been warned.<br><br>26cm in diameter

Nano-Copter, at The Early Learning Centre
Very cool and extremely durable mini remote-control helicopter that’s small and light enough to land on your child’s hand (or on Dad’s head once they master the controls). <br><br>The miniature and lightweight design makes it perfect for steering the copter through missions around the house, while your child boosts hand-to-eye coordination and explores aerodynamics. <br>The light yet sturdy copter is built to withstand crashes, so it’s perfect for trainee pilots.<br><br>Approx 15 cm long

Cup Cake Baby Changing Backpack, at The Early Learning Center
Backpack with nappy compartment, changing mat, bowl and spoon, outfit and hat. Ideal for doll days out.

Cars Umbrella, at Early Learning Centre
Stay dry with the help of your favourite characters.

Jolly Phonics Dvd, at ELC.co.uk
60 minutes of teaching about letters and sounds.

School Recorder, at Early Learning Centre
Black school recorder with black case.

Blossom Farm Busy Bugs Wiggly Bug, at Early Learning Centre
Pull the string and watch as the colour Bug vibrates. Attaches to cot or buggy.

Pink Lights & Sounds Camera, at The Early Learning Centre
Features a flash, realistic camera sounds and a list of funny portraits.

Thomas & Friends - Edward The Blue Express, at The Early Learning Center
Edward is an older engine and is kind to everyone.

HappyLand Emergency Vehicle Playset, at Early Learning Centre
Trio of emergency service vehicles, each with its own HappyLand character todrive it.

Bath Crayons, at Early Learning Centre
10 colourful bath crayons for doodling in and on the bath. Easy to wash off crayonsfor children to draw on the bath, tiles, themselves, or their brother or sister.

Christmas Tool Set, at The Early Learning Center
2 embossers and 2 confetti makers featuring Christmas designs.

Pink CD Box, at Early Learning Center
Super-stylish CD carry case for up to 12 CDs.

Fire Accessory Set, at The Early Learning Centre
Come to the rescue with essential firefighter tools, including belt, axe, fire extinguisher, torch and megaphone.

Medieval Heroes Set, at The Early Learning Centre
Includes a white wizard, mythical fire breathing dragon, swordsman and archer for use with the Castle of Courage.

Exciting features at Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' Early Learning Centre toys throughout themed playzones.

Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.