Buying direct from The Early Learning Centre Toy Store website saves you money. With the The Early Learning Centre bulk-buying power The Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Centre Online.

The Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Centre website.

The Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

For over 30 years, The Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Centre's passion for learning through play and commitment to quality make The Early Learning Centre toys as relevant to today's children as those of 30 years ago.

The Early Learning Centre is much more than just another toy store, and at the The Early Learning Centre website you quickly discover what makes The Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Centre stand out from all the rest. Whatever you decide to buy from The Early Learning Centre - you certainly won't be disappointed!

Tin Of British Wildlife, at Early Learning Centre
Keep all your favourite bugs and beasties in a handy storage tin.

The Mini Brain Trainer, at Early Learning Center
The brilliant Brain Trainer Mini is a handheld gaming device that will enhance your child’s concentration, improve reaction times and stimulate memory function. It includes four fun games that are designed to tap into the ‘Working Memory’ bit of the brain.<br><br>A great little gift for them to keep in their pockets and perfect for play at home or away. <br><br>Console is 8cm long.

Crayola Colour By Numbers, at The Early Learning Centre
Colour by numbers book contains 6 mini markers & new pictures

Bosch Tool Case, at Early Learning Centre
Carrycase with tough drill, saw, hammer, wrench and lots more. Great for workers on the move.Requires 3 x AAA batteries.

Spill Proof Bubble Tub, at Early Learning Centre
Keep your bubble-mix safe in this spill proof tub.

HappyLand Village Fire Station, at Early Learning Centre
With fire engine, fire chief's car, 5 figures, road sign and station cat. Makes sounds. A great addition to your HappyLand collection.

WWF Planet Controller Panda, at The Early Learning Centre
WWF's Planet Patroller polar bear will help children understand about global warming and the risks to their environment. <br><br>This lovely cuddly polar bear has a special rucksack on his back that contains a fold out information sheet, a green tips leaflet and a sticker sheet. Ideal for children from 3years upwards.<br><br> Planet Patroller bear stands 30cm tall and is made from a very soft plush.

Voice Changing Microphone - Pink, at Early Learning Centre
Comes with voice-changing mode, pitch adjustment and robot sound effects.<br><br>Requires 3 x AAA batteries

Chunky Stacking Blocks, at ELC.co.uk
Five colourful stacking blocks that stack up into a tall tower, yet nest neatly away. Good for number and letter recognition. Made from forest friendly wood.

Fisher Price Motion Allosaurus, at ELC.co.uk
Dinos will be a roaring success with the introduction of the Walking Dinos. These dinos feature realistic head motions, tail motions and roaring. Packaged in open-try-me packaging.

High School Musical Dance Mat, at ELC.co.uk
All the High School Musical kids have "Got the Moves!" and now you can too! The dance mat features 4 of the most popular songs from the movie with pre-programmed routines. There are 3 different levels of difficulty for Beginner, Star and Superstar! The easy to follow lights on the console help you dance! Requires 4 x AA batteries (not included).<br><br>H 275 x W 400 x D 100 mm

Walkie Talkie Girl, at ELC.co.uk
Chat between rooms with real walkie talkies.<br><br>Requires 2 x 9V batteries

Make Your Own Mini Dollies, at ELC
A magical gift for the little lady in your life. Make her dreams come true with these pretty mini fairy dollies that she can create all by herself.<br><br>There are six mini dolls included and a house for them to play in, so she can either make them all herself or invite only the most special of her friends over to share the fun.<br><br>Bright, colourful and bursting with creativity, Fairyland will keep your little princess beautifully occupied for days on end.<br><br>Once completed fairy dolls measure 7cm in height and mini tree house measures 25cm high.

Baby African Elephant, at Early Learning Center
BABY AFRICAN ELEPHANT

Megabloks Maxi 100 piece Tub, at ELC
Large storage tub with 100 large MaxiBlocks in bright colours. Great for creative building, stacking and knocking over. H37 x W44 x D35 cm.

Bath Toy Tidy, at ELC
Large storage net with starfish shaped vinyl suckers.

Jolly Phonics Frieze, at Early Learning Centre
Learn all the sounds from the Jolly Phonics learning system with this brightly coloured Frieze which has 7 panels. Can be displayed as a continuous Frieze or a poster.

Flower Pop up Round Tent, at Early Learning Center
Enjoy hours of endless fun in this beautiful flower pop up tent. Compatible with theELC tunnel.

Lunar Jim Lunar Crawler, at Early Learning Centre
Jim's fantastic lunar crawler has loads of features including interchangeable gripper, search light, phrases and removable pieces. Comes with Rover.<br><br>Please note that Lunar Jim figure is available separately.

Roary Silver Hatch Race Track, at Early Learning Centre
Race battery-powered Roary and Maxi around Silver Hatch, with commentary from Big Chris too. Requires 3 x AA, 4 x AAA batteries, not included.

Christmas Sparkle Set, at ELC
A set to add sparkle to cards, presents and decorations.

Science X - Five Senses Experiments Kit, at The Early Learning Centre
What is an optical illusion? Can letters be felt? How do sounds reach us? Can I have a go? <br><br>Stimulate your child’s senses through these 25 engaging and fun experiments. They will love exploring their world of taste, touch, sight, smell and sound with the help of this fun science kit, a few simple household objects and just a little bit of assistance from you.<br><br>Easy to set up, fun to do and all logically explained in the instruction booklet.<br><br>Just the sort of sparky stuff to keep the whole family entertained and learning too. And rekindle that other important sense – a sense of fun.<br><br>

Push Along Velvet, at The Early Learning Centre
Push along or ride-on toy, wooden hand grips, horse sound effects . Suitable from 9+ months approx. Handle height 54cm. Seat height 38cm. Requires 2 AA batteries.

Make Your Own Teddy, at ELC
Incredibly cute kit with teddy body, stuffing, clothes, and birth certificate.

Cowboy Hat, at The Early Learning Center
Smart setson for mini cowboys. A great addition to the cowboy outfit, available separately, cat. no 103865.

Spotty Ironing Board, at Early Learning Centre
Sturdy metal frameand padded board. Adjustable to three heights. Maximum height 54cm.

Wooden Kaleidoscope, at ELC.co.uk
Perfect for little explorers! Assorted colours, lucky dip!

Skull Island, at ELC
Who dares sail into theskull cave? Fierce rocky outcrop with portcullis jaws, platform for pirates to guard, and rickety ladder across to the pirate landing stage. Pirates available separately.

Pink Soft Ball Pack, at The Early Learning Center
Pack of three small soft balls.

Dolls House Family - Ethnic, at The Early Learning Center
Granny, grandad, mum, dad and two children to potter around your dolls house

Why we like The Early Learning Centre, UK:

• The Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Centre prices are always excellent, and The Early Learning Centre customer services are always happy to help!
• The Early Learning Centre has years of experience in its field - the The Early Learning Centre online shopping experience is testament to that.
• The The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Centre, it's a no-brainer!