Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Center Direct offers you the convenience and choice of home shopping, from the Early Learning Center website. To ensure your safe-shopping experience at Early Learning Center, you can also rest assured that Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

At the Early Learning Center Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible Early Learning Center range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at Early Learning Center, UK:

Early Learning Center Home Page Christmas Felt CardsCarpet Road PlaymatSoft Stuff Racing CarGlass PaintingBubble JarPatterned Paper ChainsSea SerpentLight And Write BoxAnimal Hide &Amp; Seek BookFisher Price Amazing Animals PigTin Of British WildlifeBlossom Farm Buttercup CowWooden Threading BeadsMagnetic Sentence TilesNatural Artist Blue PaintMagnetic Reward ChartBubble JarPassword JournalSing And Sign 1 DvdMagic Maize Starter KitHappyland Post OfficeFlower Suction Highchair ActivityCup Cake Velour Dress SetBead Party - ExtremeSnowflake Fairy 3-4 YearsTiger FeetLunar Jim &Amp; ScramblerWooden Hexagonal SandpitRemote Control DragonFoil Stickers

Early Learning Center is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Center offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Center website.

Early Learning Center online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Junior Kickboard, at Early Learning Center
Lightweight float great for swimming practice.

Creation Station, at Early Learning Center
Simply shoot your videos whilst connected up to your PC using a USB cable (included). Use the green screen so you can video and then edit the backgrounds to your tastes. Send your video to www.youtube.com with a single click. You can even make your own karaoke videos or play in your own video games! For 7 and years and over.<br><br>23cm x 29cm x 20.5cm (h x w x d)

Fisher-Price Viewmaster, at ELC.co.uk
Have fun with this tradional toy. Look through the viewmaster to see various images at the click of a button. This product can be used along side the Look and Learn Reels.

Thick And Thins, at Early Learning Centre
A fantastic collection of washable thick and thin pens. Ideal for writing and colouring.

Pastel Toaster Set, at Early Learning Centre
Toaster with lever to lower andbutton to release, two slices of bread to toast, plus butter, plate and knife.

Soft Stuff Dr Doughlittle, at The Early Learning Center
Help the animals feel much better with this fantastic vet set. With tweezers, extruder syringe, vet bag, four creatures, four colours of Soft Stuff and more.

Sweet Princess 3-4 Years, at The Early Learning Centre
Softest pink shimmery dress with flower detail at waist, headdress and matching silky bag.

This Little Piggy Book, at Early Learning Centre
Five adorable piggy faces top each finger of velour glove puppet that features a small board book attached to the palm. making the entire puppet self-contained and perfect for reading aloud.

VTech Peek A Boo Sunny Face, at The Early Learning Center
Happy light-up sun face flashes along as your little one plays and learns by pressing the shapes or sticking them to the face for fun responses! shapes attach magnetically and each one is recognised individually to teach shape names, colours and weather concepts with fun melodies and sound effects. Pressing and sticking shapes on builds motor skills while lights, bright colours, interesting textures and fun sounds all give sensory stimulation for early development.

Room On The Broom Book, at ELC
The witch had a cat and a very tall hat, and long ginger hair which she wore in a plait. How the cat purred and how the witch grinned, as they sat on their broomstick and flew through the wind.

Planet Protectors - Ridge - Mountain Protector, at Early Learning Center
Ridge is the Moose who protects the world's mountains with his helocopter and winch. He is the mechanic of the team, strong and loyal he protects the mountains.

Leapster Ratatouille Game, at ELC
Cook up a storm with Remy, Emile, and Linguini as you learn essential reading skills! Sort food, catch ingredients and ride rapids in the Paris sewers as you help Remy accomplish his dream of becoming a great chef!<BR><BR>Teaches: Phonics Skills, Word Building, Matching, Food Groups and more!

See Saw Snail, at Early Learning Center
Learn early balancing skills with this fun snail. Made from forest friendly wood.

Pirate Galleon, at The Early Learning Centre
Glorious pirate sailing ship for a pirate crew, with crow's nest, wheel, anchor, opening hold and Jolly Rogers aplenty. Comes with set of five pirates.

Kool Kats Craft Kit, at Early Learning Centre
These three furry, feline friends are just waiting to be painted, pampered and preened. Using the coloured pens, glitter and self-adhesive rhinestones provided, your child will love creating individual identities for each.<br><br>The kit contains a number of inspirational ideas and designs to imitate. Or, better still, encourage your child to dream up their own colourful costumes. Will it be a pretty kitty or glamour puss? <br><br>Adorable accessories are also included – a feather boa, ribbon collar or sparkling silver charm will add that vital finishing touch. Then watch them come to life with a shake of their wobbly bobbly heads.<br><br>Cats 11cm x 5cm x 5.7cm

Farmer & Wife Set, at Early Learning Centre
Farmer and Wife set to play with on their own or alongside the Farm and Farm Animals.

Wooden Island Kitchen, at Early Learning Centre
Wooden double-sided pastel kitchen with fridge, removable plastic sink, dishwasher, oven, hob with clicking dials, microwave, chalkboard, storage shelves, towel rail, clock and phone. With two castors for easy movement. Accessories available separately.Self assembly. H109.5 x W83 x D45cm.

Ready Mix Paint Green, at ELC
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Baby Scribbler - Pink, at Early Learning Center
Even the littlest hands can easily use these chunky stamps, pen and roller (thatclip in for easy storage) to create pictures of knights and princesses. Then youcan clear the screen with the automatic return eraser.

Sew & Lace Card, at The Early Learning Centre
Thread the laces through the brightly coloured animal cards. This will help children develop their coordination.

Singalong Cassette Recorder - Pink, at Early Learning Center
With chunky buttons and dials for easy use, this machine plays cassettes, has a record function and a microphone for sing-along fun.<br><br>Requires 4 x C Batteries.

Sparkling Dragonflies, at Early Learning Centre
They flit, they flutter and now they sparkle too. <br>Never has a dragonfly looked more enchanting than when your child gets to work decorating these beautiful, flying creatures.<br><br>Be as creative as you wish using the glitter, rhinestones and feathers to dress them up. Then once you’ve transformed them into dancing, dangling, disco dragonflies you can then hang them either as a mobile together or on windows or doors to create a magical woodland glen in the bedroom.<br><br>The two large dragonflies measure 30cm across.

Rockstar Guitar - Pink, at ELC.co.uk
With buttons on the fret board that can make tunes and drum sounds. Includes sunglasses with a hands-free microphone, and lights that flash in time to voice and guitar sounds.

My First Leappad Dora Explorer Book, at ELC
Come on, vámonos! Your child can team up with Dora and Boots as they lend a hand to reunite a lost little bird with her mother. But they must be careful of Swiper the Fox. For use with My First LeapPad.

Graco Twin Stroller, at ELC.co.uk
Bright red pushchair to seat two dolls in comfort. With roomy shelf underneath for all the essential kit that twins need.

Kangaroo With Baby, at ELC.co.uk
A KANGAROO WITH BABY TO ADD TO YOUR ANIMAL KINGDOM COLLECTION

Stack-A-Bug, at Early Learning Centre
Three wooden and fabric bugs for your baby to investigate. Your baby can stack them on the wooden base, pick them up separately, or simply enjoy the sounds and textures. Available from October.

Wobble Toddle Ride, at The Early Learning Centre
A walker that converts to a ride-on - so it grows with your child. Features 3 horn sounds, flashing lights and 3 melodies. Also includes shape sorter. Self assembly. Requires 2 x AA batteries

Pop To The Shops, at Early Learning Center
Race to the shops to buy as much as you can with your money.

Magical Fairy Toadstool, at Early Learning Centre
Pretty woodland homefor fairies. Open the toadstool to reveal an upstairs and downstairs play area, with two gorgeous fairies and their furniture. Press buttons to see lights and hear magical sounds.Requires 2 x AA batteries.

All Early Learning Center toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Center toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Center in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Center website you'll discover a number of awards Early Learning Center toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Center's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Center difference for yourself, at Early Learning Center website - you won't be disappointed.