Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.

For over 30 years, Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Centre's passion for learning through play and commitment to quality make Early Learning Centre toys as relevant to today's children as those of 30 years ago.

Early Learning Centre is much more than just another toy store, and at the Early Learning Centre website you quickly discover what makes Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Centre stand out from all the rest. Whatever you decide to buy from Early Learning Centre - you certainly won't be disappointed!

All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you'll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.

Alphabet Bingo, at Early Learning Centre
Fun game for up to four players, which helps with learning letters of the alphabet.

HappyLand Emergency Vehicle Playset, at The Early Learning Centre
Trio of emergency service vehicles, each with its own HappyLand character todrive it.

Thomas & Friends Letter Engine, at Early Learning Center
Teaches letters, phonics and words with Thomas and friends. With six fun play modes.

Natural Artists Seasons Felt Set, at ELC.co.uk
Two 50% recycled scene boards and 12 coloured sheets of fuzzy felt shapes to create countless different countryside and garden scenes. Comes with storage bag to keep everything tidy.

Thomas & Friends - Byron, at The Early Learning Center
Byron is a giant bulldozer capable of moving tons of dirt. His size, strength and skills are very impressive and he knows it!

Fire Accessory Set, at ELC
Come to the rescue with essential firefighter tools, including belt, axe, fire extinguisher, torch and megaphone.

Jolly Phonics Puzzle, at ELC.co.uk
Slot-together puzzle with pictures to liftout, revealing the matching word.

Diving Adventure, at ELC
Help the brave dive team sail the boat, then dive into the abyss. Follow the lights to discover weird moving deep-sea creatures. Use the net to trap specimens but beware gaping jaws and giant tentacles.

Thomas & Friends Rocky, at ELC
Rocky is a very strong crane, but is also a gentle giant. He can do all the big jobs that Harvey can't like lift derailed engines back onto the tracks.

Number Snap, at The Early Learning Centre
A snap game for two or more players; good for counting and speedy number recognition.

Cup Cake Baby Lucy - Black Doll, at Early Learning Centre
Soft bodied dolls complete with eyes that open and shut and a dummy. Removable, machine washable clothes. Other outfits available separately.

Small UV Suit - Blue, at Early Learning Centre
Protects from sunburn and harmful UV rays. With 50+ UV protection. (1-2 years)

Fisher Price Tumble Time Tigger, at ELC.co.uk
It's Tigger Time. Kids are not going to believe their eyes when they see what Tigger can do. To start the fun press his ear. Then, kids can magically bring Tigger to life by clapping their hands calling out to him. Through sound activation kids can really interact with Tigger. He will respond by doing cartwheels and funny handstands. Kids will never know what Tigger is going to do next.

Fisher Price Digital Camera Case, at Early Learning Center
Carry case for the Fisher Price Digital Camera. (Colours may vary).

Helmet, at Early Learning Centre
Use this helmet to protect little heads from bumps and bruises while skating.

Playmat Gift Set, at The Early Learning Centre
Play mat and 3 die-cast vehicles to get the collection started.

Fisher Price Digital Camera Case, at ELC.co.uk
Carry case for the Fisher Price Digital Camera. (Colours may vary).

Technokit Multi-Pack - 3 Kits in 1, at Early Learning Centre
Technokit Timberslots are exciting technology projects designed to promote a practical knowledge of electrical and scientific principles. The Timberslot construction method uses pre-cut wood to make the basic model onto which other components are added. Each machine is rewarding to build and great fun to play with. This Bumper Pack is a combination of three favourite Technokits. Use the wooden panels to build a stunning and robust electric buggy, build a super -cool propeller powered trike and a wind powered Land Yacht. <br><br>This Technokit Bumper Pack contains all the wooden, plastic, electrical, mechanical, and decal sticker components required and clever fully illustrated colour instructions and guidance. Blank stickers are also enclosed so you can customise your own decals! There’s no glue required – therefore, no mess! (Batteries are not included). <br><br>Contents may vary slightly.<br><br>Buggy when constructed 23 x 11 cm <br>Air Trike when constructed 14 x 11 cm <br>Land Yacht when constructed 22 x 30 cm

Planet Protectors - Ice & Skidoo, at The Early Learning Center
Ice defends the Arctic, battling with Doc Tox to stop his pollution. Ice comes with with skidooand compass backpack.

Classic Car Ride On, at ELC.co.uk
A classic vintage racing car made from durable wood. Height when assembled 32.5cm.

Snowflake Fairy 3-4 Years, at Early Learning Center
White (with a hint of pink) dress with wings,

Cool Cardz Maker, at The Early Learning Center
Cool Cardz is the perfect gift for children who like to mix creativity with individuality. <br><br>They can be as artistic as they wish using the stamps, stickers and glitter pen to create their cards. Maybe it’s the cat’s birthday, or perhaps for your best friend at school? Whatever the occasion, your child can let their imagination run wild when they use this printing studio.<br><br>Once they’ve finished these mini works of art they can then laminate them and send them on so everyone can enjoy the fun.

Fisher Price Amazing Animals Ark, at ELC
When baby rolls the ark, he'll hear one of 5 songs. Features various activities: a clicking turtle, fish bead bar, boingy bird, a peekaboo porthole, and animal sounds! Includes 4 fun Amazing Animals.

Baby IQ The World Around Us DVD, at ELC
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

Giant Bubble Bucket, at Early Learning Center
With four large wands and bubble mix

Wobbly Wheels Fire Engine, at Early Learning Centre
Watch as his eyes wobble as you push him along. Listen to the sirens. Push the different buttons for various sounds and melodies. Adjustable sound level. Helps develop hand and eye coordination.

Geomag Pastelle Panels - 84 piece set, at ELC
Magnets just got more attractive. This set has all the addictive brilliance of Geomag, and now in pretty pastel colours. It includes pink, yellow and mauve rods, plenty of balls and a wide variety of transparent panels. <br><br>Your child can combine the pieces in endless ways to create static or spinning shapes, animals, buildings or their own abstract artworks. <br><br>Watch your child lose themselves in discovering how magnets work: clicking the bits together is totally absorbing yet strangely relaxing. <br><br>

Decorate Your Own Purse & Bag, at ELC.co.uk
With paints and chalks to create cool designs on this denim bag and purse.

Singalong Cassette Recorder - Pink, at Early Learning Center
With chunky buttons and dials for easy use, this machine plays cassettes, has a record function and a microphone for sing-along fun.<br><br>Requires 4 x C Batteries.

Wild Science Heavenly Incense Kit, at The Early Learning Centre
Make unique, colourful and crazy incense sticks. Discover the ancient secrets of blending gums, wood powders and essences. Learn to cast cones that enhance concentration and relaxation and more. There are loads of activities for hours of fun. Make totally unique gifts for your friends and family. Each kit contains enough material for dozens of sticks, cones and more.<br><br>Wild Science is a range of collectable science kits with Attitude! They are designed to have great play value while exploring important scientific concepts and skills.<br><br>

Early Learning Centre UK is the leading toy store in the UK, and now you can enjoy the Early Learning Centre shopping experience online too, at Early Learning Centre Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at Early Learning Centre UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing Early Learning Centre to buy toys and games. See for yourself what Early Learning Centre has to offer, at Early Learning Centre website.