For over 30 years, The Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Center's passion for learning through play and commitment to quality make The Early Learning Center toys as relevant to today's children as those of 30 years ago.

The Early Learning Center is much more than just another toy store, and at the The Early Learning Center website you quickly discover what makes The Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Center stand out from all the rest. Whatever you decide to buy from The Early Learning Center - you certainly won't be disappointed!

Buying direct from The Early Learning Center Toy Store website saves you money. With the The Early Learning Center bulk-buying power The Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Center Online.

Much more than simply just another toy store, The Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Center is lots of fun - and you're sure to want to go back again and again!

Bathtime Fishing Game, at Early Learning Center
Catch and reel in the four fishwith the magnetic worm. Keep in the suction-padded storage net until next bathtime.

Bob The Builder Whizware Game, at ELC
Learn on-the-go or link to a PC for a world of 3D animated fun. Over 120 activities including reading, maths and all curriculum related pre-school essentials, all controlled by an interactive touch pen. Bonus downloads available from the Whiz Kid website. Includes Wondertown Whizware, USB cable and on-the-go cartridge. Expandable with a series of Whizware (sold separately).

Octopus Splash Centre, at ELC
Floating activity centre, with scoops, pourers, rainmakers, squirts and more!Suction pads attach to bath.

HappyLand Quad Bike Farm Set, at The Early Learning Center
Master Barley the farmer's son now has his own quad bike. Help him drive around the farm, feed the sheep and donkey, and train up his sheepdog puppy.

Thomas & Friends - Rosie, at ELC
Rosie is a feisty engine.She loves copying Thomas.

Baby IQ Counting DVD, at Early Learning Center
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

Xylopiano, at The Early Learning Centre
Rainbow-coloured 8-key piano and xylophone in one. With 2 beaters and 6 song cards.

Pirate Island Floor Puzzle, at Early Learning Center
Find the treasure in this 24-piece puzzle. 60 x 60cm

Big City Garage, at The Early Learning Center
Fantastic three-storey garage withhelipad, car lift, petrol pumps, carwash, ramp, parking sign and barriers. With lots of realistic sounds, and lights showing up or down on the lift.<br><br>Requires 3xAA batteries

HappyLand Harbour Lighthouse, at The Early Learning Centre
Floating lighthouse with water slide, speedboat and detachable lifebelt. The rotating mirror 'flashes' in the tower.

Nursery Rhyme Sing Along CD, at Early Learning Center
You can see why that songs have been popular with children for centuries .They're lovely! These original arrangements bring together 50 nursery rhyme classics, including: Humpty Dumpty, Looby Loo, Hey Diddle Diddle, Jack And Jill. Printed lyrics complete this exclusive and value for money release. You'll love it just as much as the children do.

Wooden Hexagonal Sandpit, at Early Learning Centre
High quality, durable wooden sandpit comes complete with cover to protect against pets and weather. The wood is carefully selected high-grade Scandinavian Redwood. It is treated to ensure a long life, and it's child safe.

Carnival Fairy Slippers 5-6 years, at Early Learning Centre
Adorable slipper set for girls aged 5-6 years.

Soft Stuff Alien Adventures, at Early Learning Centre
Includes alien extruders, rollers, cutters and Soft Stuff, all in a rocket shaped jar.

Turbo Racer NEW - Blue, at Early Learning Center
Open the boot to hear funky music and see flashing lights. Press the button on the sunroof to hear realistic acceleration sounds and see the headlights light up.

Ready Mix Paint Black, at ELC
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Fifi Colouring Bucket, at The Early Learning Center
A bucket filled with 9 washable chunky wax crayons and 10 washable felt tips.

Fiction Meteor, at ELC
This racer's remote control uses a luminous beam. Keep the car in the beam and press the buttons to navigate the car indoors or out, day or night. The beam has a 2.6 m range.The beam has been enhanced to help show how it works.

My First LeapPad System - Pink, at Early Learning Centre
Engages pre-schoolers with fun stories and activities which teach phonics awareness, number recognition, shapes, colours, matching, music, songs and much more. Requires 4 x AA batteries.

Activity Triangle, at ELC.co.uk
This easy to grasp activity triangle has plenty to keep young hands busy. Features lots of rattling beads, spinning wheel, mirror, and loads of shapes to push and pull.

Disco Dude Microphone - Blue, at The Early Learning Centre
Microphone with stand, disco light, volume control and sound effects. <br><br> Requires 4 x AA batteries.<br><br>Designs may vary.

Car Rucksack, at The Early Learning Centre
A beautifully soft rucksack that opens up to reveal a racing track, comes with a fabric car, spanner and gold winners trophy.

Mermaid Wonderworld, at Early Learning Center
Wonderful underwater kingdom for the mermaids to play in. With coral to swim around, shells to sit on, friendly sea creatures to talk to and a glowing palace.

Shape Sorting Bus, at Early Learning Centre
Big friendly bus with six activity blocks with rattles, mirror and beads inside. Your young child can push the shaped blocks into the roof slots, or stack them on the sides of the bus.

Scales, at Early Learning Center
Scales to weigh goods in the shop, or ingredients for play cooking.

Big City Rescue Station, at Early Learning Centre
Tackle every emergency with this fantastic five-vehicle rescue station. Shoot the three emergency vehicles down the ramp, launch the lifeboat into rough seas and lift-off the chopper to coordinate the whole team from above. Requires 3 x AA batteries.

Wooden Threading Beads, at ELC.co.uk
Ideal for shape and colour recognition, and developing numerical skills. 24 colourful beads for threading.

Magnetic Frames, at Early Learning Center
Mix 'n' match magnetic strips for framing works of art! Bag holds 3 completeA4-size frames.

Brachiosauras, at The Early Learning Centre
Plastic Brachiosaurus

Echo Microphone Pink, at Early Learning Centre
Sing, talk, mumble or call into this crazy microphone and hear your voice echo.

The Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Center Direct offers you the convenience and choice of home shopping, from the The Early Learning Center website. To ensure your safe-shopping experience at The Early Learning Center, you can also rest assured that The Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!