Why we like The Early Learning Center, UK:

• The Early Learning Center UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Center prices are always excellent, and The Early Learning Center customer services are always happy to help!
• The Early Learning Center has years of experience in its field - the The Early Learning Center online shopping experience is testament to that.
• The The Early Learning Center Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Center!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Center, it's a no-brainer!

The Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Center Direct offers you the convenience and choice of home shopping, from the The Early Learning Center website. To ensure your safe-shopping experience at The Early Learning Center, you can also rest assured that The Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Buying direct from The Early Learning Center Toy Store website saves you money. With the The Early Learning Center bulk-buying power The Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Center Online.

Crayola Colour By Numbers, at ELC.co.uk
Colour by numbers book contains 6 mini markers & new pictures

Big City Rescue Station, at The Early Learning Center
Tackle every emergency with this fantastic five-vehicle rescue station. Shoot the three emergency vehicles down the ramp, launch the lifeboat into rough seas and lift-off the chopper to coordinate the whole team from above. Requires 3 x AA batteries.

Astronaut Outfit, at ELC
All-in-one padded spacesuit in metallic silver fabric with velcro fastening.Comes with matching space helmet.

Thomas & Friends - Annie & Clarabel, at ELC
Annie and Clarabel are Thomas' faithful engines and are much loved. Now available as a double pack

Disney Fairies Fashion Set, at The Early Learning Centre
Fairy-licious outfits and themed accessories, a 'must' this season! There are three outfits to collect, receive one per order as a lucky dip surprise. Display stand is not included.

1st Trainer Swimseat, at The Early Learning Center
Stable and secure seat for confidence, with pillow back for comfort. Max weight 12.5kg.

Night Vision Goggles, at ELC
The ultimate piece of kit for serious spies and explorers. These night vision goggles not only have a high powered, adjustable flash light, but also a high gain sonic ear listening device. Sure to make any trip to the end of the garden, or poke around under the bed an adventure worthy of 007. There is an automatic volume limiter to keep sound at a safe level and a frequency card provides information about animal and human hearing abilities.

Jolly Phonics Book 1, at ELC.co.uk
Fun activity books get reading and writing skills off to a flying start. Book 1of 7. Jolly Phonics is a fun multi sensory way to learn the sounds that lettersmake and how to put them together to build words.

Cup Cake Baby Girl - 30cm Black Doll, at The Early Learning Center
A 30cm soft-bodied baby dol. Sit her up and she will open her eyes, lay her down and she will go to sleep.

Tipover Crate Game, at ELC.co.uk
The object of this absorbing game is to get your Tipper playing piece from start to finish by tipping crates to create paths. To start, set up crates to match any one of 40 Beginner-to-Expert card challenges. Next, tip them over to connect your Tipper to the red crate - your final destination on the card.<br><br>There’s a catch: your Tipper can’t jump over empty grid spaces. Sounds easy, just wait and see… <br><br>The mind-boggling fun escalates as the challenges progress from beginner to expert in 40 levels. <br><br>A crate puzzle game (groan) for one player. Equally head-scratching at home or when travelling in the car.<br><br>

Friction Movement Helicopter, at The Early Learning Center
Push the Friction Helicopter to watch him whizz across your floor.

Turbo Racers - Red, at Early Learning Centre
Open the boot to hear funky music and see flashing lights. Press the button on the sunroof to hear realistic acceleration sounds and see the headlights light up.

My First LeapPad System - Pink, at ELC
Engages pre-schoolers with fun stories and activities which teach phonics awareness, number recognition, shapes, colours, matching, music, songs and much more. Requires 4 x AA batteries.

Crayola Colour By Numbers, at The Early Learning Center
Colour by numbers book contains 6 mini markers & new pictures

Highchair Steering Wheel, at The Early Learning Center
With gears to change, rear-view mirror to look in, horn to hoot, flashing lights, engine sounds and 2 tunes.

Build Your Own Bulldozer, at ELC
Vehicles designed to be taken apart and built up again, as many times as you like. With a battery-operated screwdriver to loosen and tighten and nuts and bolts.

Thomas & Friends - Musical Thomas Carriage, at ELC.co.uk
Carriages help crewmen keep an eye on the back cars. This musical carriage is especially important as it also plays a Thomas & Friends song for all the children of Sodor to hear.

Motorised Vespa, at The Early Learning Centre
Be the coolest kid in the park on this super-stylish, red electric scooter with stabilisers Single Speed forward only<ul><li>Accelerator and brake on same pedal for added safety<li>Engine sound effects, working lights and horn<li>Rubber tread wheels<li>Max speed up to 2.6 mph<li>Easy ride 2-5 years approx<li>6V Power</ul>

Car Transporter, at Early Learning Centre
Six sporty new cars ready to be delivered by this double-decker lorry.

Blossom Farm Pogo Puppy, at The Early Learning Centre
Soft fleece plush, press his tummy to hear him bark.

Brachiosaurus Dinosaur, at ELC.co.uk
Accurate 15 inch model of a Brachiosaurus.

Motorised Thomas the Tank Engine™ Ride On, at ELC
Single-speed engine that moves on smooth surfaces or 12-piece track included. With Thomas sounds and working front light. Max speed 1.5mph, forwards only. Max weight 20kg. Battery and charger included

Touch And Feel Family Lift Out Puzzle, at ELC
Four piece puzzle featuring Dad, Mum, boy and girl.

15-piece Tea Set, at The Early Learning Centre
Teapot, four cups, saucers and teaspoons, sugar bowl and milk jug.

Maisy Mermaid Swim Ring, at ELC
Mermaid design inflatable ring.

Storytime CD, at Early Learning Centre
Extra value audio CD that also works in your PC to give you much more. There are songs, Lyrics, printable activity sheets and mp3 tracks.

Torch, at ELC
Handy for night-time or dark corners! Requires 2 x C batteries.

Thomas & Jeremy Airport Set, at The Early Learning Centre
New character Jeremy the Plane joins Thomas to bring exciting new action to train set play. Airport has simple controls to set Thomas and Jeremy in action. Jeremy 'takes off' and circles around above Thomas as he chugs around the track. Thomas pulls the troublesome Trucks with loads of freight and paint.

6 Lollydollies, at Early Learning Centre
6 wooden dollies to decorate and dress up. Easy to make and great for acting out your favourite stories or fairy tales.

Science Museum Walk'N'Glide Skates - Pink, at Early Learning Center
Getting your skates on couldn’t be easier than with these innovative Walk ‘n’ Glide wheels. A fully adjustable patented frame straps to feet in seconds, converting a pair of normal shoes into a fun and fabulous set of hot-pink skates. <br><br>Your child will improve their balance and coordination, and even learn about friction, forces and motion as they glide. <br>The unique two-wheel design makes it easy and safe for your child to walk on their toes when they need to go slow. And when they want to feel the ground beneath their feet again, the skates are small and neat enough to be easily stored away in a bag. <br><br>Fully adjustable to fit most shoe sizes. <br><br>Wheels approximately 7cm in diameter<br><br>

Much more than simply just another toy store, The Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Center is lots of fun - and you're sure to want to go back again and again!