All The Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Centre website you'll discover a number of awards The Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Centre difference for yourself, at The Early Learning Centre website - you won't be disappointed.

At the The Early Learning Centre Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible The Early Learning Centre range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at The Early Learning Centre, UK:

The Early Learning Centre Home Page Happyland Goosefeather Farm AnimalsThomas &Amp; Friends - Lights And Sounds James15-Piece Tea SetElectronics LabLeappad Madagascar BookMagnetic Letter Lower CaseFirst Activity Rhymes CdBaby Active Door BouncerCar TransporterLeapster Ratatouille GameFabric PurseCalm Down Boris BookMega Bloks 80 Piece Block BagPlanet Protectors Pinball MachineVtech Winnie The Pooh Pop Up Honey PotPaint Your Own Car Money BoxBug Living MicroscopeWalkie Talkie GirlCarnival Fairy Slippers 3-4 YearsFisher Price Push &Amp; Go Farm TruckChrome ToasterWooden TractorSchool RecorderBosch WorkbenchDiving AdventureLambBaby Scribbler - PinkGreen Dino Rescue CarThomas &Amp; Friends Deluxe Track SignalDesign A Heavenly Wardrobe

The Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Centre website.

The Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

My Travel Art Desk, at Early Learning Center
Everything you need for contented car journeys. This clever case attaches to the back of the seat in front. It opens up to make a little desk perfect for your child to draw, colour or write at. Comes complete with a paper pad, felt-tip pens, crayons and pencil case.

Blossom Farm Buttercup Cow, at ELC
Soft fleece plush, press her tummy to hear mooing sounds.

Wooden Tractor & Trailer, at The Early Learning Center
Bright red tractor for the farmer to drive. Animals carried in the trailer.

Wooden World Battery Operated Steam Loco, at The Early Learning Center
This traditional steam engine chugs along with 2 carriages following.

Baby IQ Colours DVD, at Early Learning Centre
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

4" Bmw Diecast, at ELC
Realistic 4" BMW

Jolly Phonics Flashcards, at ELC.co.uk
A great way for children to learn the letter sounds they will need to startreading. Contains the 43 Jolly Phonics letter sounds, 13 alternatives andinstruction leaflet.Jolly Phonics is a fun multi sensory way to learn the soundsthat letters make and how to put them together to build words.

Pop Up Toaster, at The Early Learning Centre
With two slices of bread that pop up when done.

Science Museum Fingerprint Kit, at The Early Learning Centre
Is your child a budding Inspector Morse or Sherlock Holmes? Are they always on the look out for left clues and ways of solving “crimes”? Then the Fingerprint Kit is the perfect gift for them to fulfil their detective dreams.<br><br>Every single person carries their own unique set of fingerprints, so now your child can discover who owns which ones and where they’ve been around the house.<br><br>They’ll love creating their own Detective ID card and fingerprints database, but just make sure you don’t get caught with your fingers in the cookie jar.<br><br>Storage box measures 15cm x 11cm

V.Smile Learning System - Orange, at Early Learning Center
Number one selling educational console teaches English, maths, logic, science and more through the TV. With joystick and learning game. Comes with Thomas the Tank Engine game. Requires 4 x AA batteries or 9V adaptor.

Toddle Along Tortoise, at The Early Learning Centre
Watch the tortoise toddle along to soothing melodies and flashing lights. Great for encouraging crawling and walking. Requires 3 x AA batteries.

Bull, at ELC
Plastic bull

4" Bmw Diecast, at The Early Learning Center
Realistic 4" BMW

Shopping Game, at ELC.co.uk
Take turns to fill a vanwith magnetic foods in this memory game.

Wooden Spoon Monster Puppets, at Early Learning Center
Everything you need to make four wooden spoon puppets. Choose funny people or crazy monsters.

Cool Keyboard, at Early Learning Centre
Packed with features, this keyboard can create all sorts of sounds. Your child can play tunes with the 24 keys, add rhythms, pick instrument sounds, record tunes and play them back.

TP Kingswood Green Deluxe Swing Seat, at Early Learning Centre
Deluxe plastic swing seat uses rope attachments to the Double Swing arm. The swing can only be used when the Kingswood Low Tower is at full height.

HappyLand Harbour Lighthouse, at ELC
Floating lighthouse with water slide, speedboat and detachable lifebelt. The rotating mirror 'flashes' in the tower.

Large Foot Pump, at ELC.co.uk
Large foot pump for inflatables.

Tissue Paper, at ELC.co.uk
A selection of coloured tissue paper for collage and art.

Do Your Ears Hang Low Book, at Early Learning Center
Two sweet and silly, floppy-eared puppies make friends and bounce their way through this fresh, fun-filled interpretation of a familiar and much-loved children's song. Includes an exciting lift-the-flap surprise on the final page.

Styling Head, at The Early Learning Centre
New sweetly pretty doll to style. With comb, brush and lots of gorgeous hair accessories, plus a fab make-up set.

Puzzle Trax Train, at Early Learning Center
Eight-piece track you can put together in different ways, plus wind-up train.

Leapster Noddy Software, at ELC
Help Noddy and his friends outwit goblins and put the colour back into Toy Town! Fly into action and complete challenges that help teach letters, numbers, sorting, listening skills and more. Includes multiple skill levels and tailored tutorials.

C Battery 2 Pack, at The Early Learning Centre
C battery 2 pack

Kitten Cloth Book, at The Early Learning Centre
Babies can follow and feel a texturedtrail through this soft cloth book.

Magic Of Making, at ELC
A collection of lovely little films in which you will see how things are made in factories and on farms. Watch them over and over again, and learn something new every time. A light hearted commentary takes you from the sheep to the woolly Jumper, from the tree to the paper mill, from the bell foundry to the church, and along seven other delightful journeys of discovery!

Cut & Play Cake, at The Early Learning Center
Cake to cut and put back together, with knife and candles that ‘light’ and blow out.

Cut & Play Sandwich, at Early Learning Center
Make favourite sandwiches.With bread, margarine, fillings and knife.

Battery Operated Racing Bike, at The Early Learning Center
Chunky bike with progressive acceleration controlled by a button on the handle. Maximum speed up to 5km per hour. Home delivery only.

The Early Learning Centre UK is the leading toy store in the UK, and now you can enjoy the The Early Learning Centre shopping experience online too, at The Early Learning Centre Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at The Early Learning Centre UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing The Early Learning Centre to buy toys and games. See for yourself what The Early Learning Centre has to offer, at The Early Learning Centre website.